Mel Atkinson Email and Phone Number
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I am a highly experienced, strategic communications leader at top tier local authorities. I have a strong track record in leading and delivering successful comms campaigns in the most contentious, politically sensitive environments. My skills include creating integrated and evaluated comms strategies, media and crisis management, stakeholder management and team leadership. As a CIPR member/accredited practitioner, I have a strong commitment to continuing professional development and to sharing experience with my team. My career spans the private, public and voluntary sectors and includes 18 years of work for local and regional authorities, 15 years as a regional journalist specialising in politics and 11 (concurrent) years as a university guest lecturer on media and politics.
Norfolk County Council
View- Website:
- norfolk.gov.uk
- Employees:
- 3889
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Head Of Communications And Public AffairsNorfolk County Council Mar 2024 - PresentNorwich, England, United Kingdom -
Interim Head Of Communications, Norfolk County CouncilNorfolk County Council Oct 2023 - Mar 2024Norwich, England, United KingdomInterim head of communications, responsible for leading the corporate communications team and acting as head of profession for the authority. Comms adviser to the cabinet and the executive leadership team. Member of the council's senior leadership team, the strategy and transformation management team, the climate board and the digital programme board. -
Deputy Head Of Communications/ Communications Manager, Corporate AffairsNorfolk County Council Oct 2020 - Mar 2024Norwich, England, United KingdomDeputy to the head of comms, lead for external relations and media, including leadership of comms and engagement for the county deal devolution agreement and lead for cabinet and scrutiny communications. -
Acting Head Of CommunicationsNorfolk County Council May 2021 - Nov 2021Norwich, England, United KingdomFrom May-November 2021, during my manager's sick leave, I was acting head of communications. In that role, I was a member of the strategy and transformation management team and the council's senior leadership team and I attended and advised the corporate board. The comms team won a gold CIPR award for best Covid response in October 2021 and silver for best public sector campaign for "see it, hear it, say it" . -
Communications Manager, Corporate AffairsNorfolk County Council Jul 2019 - Oct 2020Norwich, United KingdomI led the county council's corporate and public affairs and media relations - promoting the authority's future direction, key strategies and policy decisions and its campaigns for Government support. Specific work includes: communications about the cabinet and committees; corporate services, including the council's budget and property; and adult social care, including safeguarding and care and health integration. I am also responsible for communicating key strategies, including: the six-year Together for Norfolk business plan; the local service strategy to promote multi-function centres; the Further Afield 2040 project; and the ongoing campaign for sustainable funding. I advise the leader, cabinet and chief officers on reputational issues and manage the relationship with national, regional and local journalists. I represented comms on the gold and silver command groups during the Covid 19 pandemic and oversaw the county council elements of Norfolk's comms response. I am a member of the communications management team and deputise for the head of comms at the corporate board and other key corporate meetings. I also provide media training to councillors and key staff. -
Communications Manager (People)Norfolk County Council Apr 2017 - Jun 2019Norwich, United KingdomUntil a reorganisation of the comms unit, I managed the corporate communication unit's CIPR gold award-winning people team, which ran comms campaigns and reputation management for children's services and adult social care, including health and social care integration, plus the council's contribution to a partnership campaign against domestic abuse. I also led external comms about the council's future direction and budget strategy; provided reputation management advice to the leader, deputy leader, committee chairs and chief officers; managed traded comms services relevant to this portfolio; and provide media training to councillors and officers. I was communications lead for the local service strategy corporate transformation project. My team's In Good Company campaign against loneliness: won a 2017 CIPR gold award for best public campaign and silver award for best low budget campaign, plus a 2018 silver award for best event; been highlighted by the Jo Cox Foundation's national report on loneliness; and been showcased at the Local Government Association's 2018 conference. I also wrote corporate campaigns material for the council's Your Norfolk magazine and the council's vision document, Caring for our County. -
Media Relations ManagerLeicestershire County Council Oct 2011 - Apr 2017LeicestershireI managed the media team and led on external reputation management, within the county council's corporate communications unit. I was deputy to the head of communications and digital and a member of the senior officer group on strategic projects. My work included providing media and crisis handling advice and support to the leader, cabinet and chief officers on the most contentious issues facing the council. I was also the lead for developing and improving links with key journalists and media channels. My specific responsibilities included leading media and campaigns work about the council's budget and transformation/future direction, plus media and campaigns work around the cabinet, adult safeguarding (including serious case reviews and domestic homicide reviews) and economic development, including broadband and strategic transport proposals, such as the bid to link the Midland Main Line to HS2. I also edited and wrote for the council's newspaper, Leicestershire Matters. -
Senior Media OfficerLeicestershire County Council Apr 2006 - Oct 2011I played a key role in protecting and promoting the reputation of Leicestershire County Council. I was the lead officer for the council's top priority communications campaign, on value for money and managing the council's budget. I gave strategic media handling advice to the leader, cabinet and chief officers; handled media enquiries; promoted the work of the cabinet; led on PR for the adult social care, trading standards and economic development services; and I was comms lead for cutting edge areas such as the health and wellbeing board, troubled families, the Big Society and community budgets. -
Guest Lecturer, Journalism, Local Government And PrDe Montfort University Feb 2005 - Feb 2016I gave lectures on local government media relations and local government reporting to undergrad and postgrad courses. -
TrusteeThe Braunstone Foundation Sep 2013 - Aug 2014Leicester, Leicestershire, United KingdomI was a volunteer trustee of the Braunstone Foundation community regeneration scheme on Leicester's Braunstone estate. -
Communications Adviser (On Secondment From Leics Cc)East Midlands Councils Apr 2008 - Apr 2010On a secondment basis, I was responsible for media relations at the East Midlands Regional Assembly and its successor body, East Midlands Councils, for two years. This work included communications about major infrastructure projects, such as the dualling of the A46 and the East Midlands Parkway railway station, plus housing, environment and local government policy and funding issues. -
Political CorrespondentLeicester Mercury Oct 1994 - Apr 2006I was responsible for the Mercury's political coverage, including reporting on the city and county councils, national and European issues affecting the area, leading on election coverage and writing a weekly political column. -
Media Adviser To Government'S Braunstone New Deal Task ForceBraunstone Community Association May 2003 - Jul 2004On an unpaid secondment basis from the Leicester Mercury, I supplied reputation and media handling advice to the Government's task force and the BCA and advised the newly-recruited communications manager. This helped to stabilise and improve the reputation of the New Deal scheme and support its improvement plan, ending Government intervention.
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Municipal CorrespondentBurton Daily Mail Ltd Oct 1991 - Oct 1994Initially recruited as a trainee reporter, I became a senior reporter and then municipal correspondent, responsible for reporting on local government in East Staffs, South Derbys and North West Leics, plus election coverage and liaison with local MPs and MEPs. -
Freelance Court Reporter, Nw EnglandFreelance May 1991 - Oct 1991I produced court copy from Blackburn magistrates court for the Lancashire Evening Telegraph, BBC Radio Lancashire and other local press, radio and TV outlets in Lancashire.
Mel Atkinson Skills
Mel Atkinson Education Details
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History & Politics -
Journalism
Frequently Asked Questions about Mel Atkinson
What company does Mel Atkinson work for?
Mel Atkinson works for Norfolk County Council
What is Mel Atkinson's role at the current company?
Mel Atkinson's current role is Head of communications and public affairs, Norfolk County Council.
What is Mel Atkinson's email address?
Mel Atkinson's email address is ma****@****ail.com
What is Mel Atkinson's direct phone number?
Mel Atkinson's direct phone number is +4434480*****
What schools did Mel Atkinson attend?
Mel Atkinson attended Lancaster University, University Of Central Lancashire.
What are some of Mel Atkinson's interests?
Mel Atkinson has interest in Local Government, Politics, Central Government, Journalism.
What skills is Mel Atkinson known for?
Mel Atkinson has skills like Media Relations, Local Government, Crisis Communications, Journalism, Corporate Communications, Reputation Management, Copywriting, Communications Planning, Community Engagement, Stakeholder Engagement, Lecturing, Press Releases.
Who are Mel Atkinson's colleagues?
Mel Atkinson's colleagues are Jean Paice, Emma Tyrrell, Sandra Mcgough, Sarah Burgess, Sophie Cabot, David Balls, Hannah Kingsley.
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Mel Atkinson
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Mel Atkinson
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