Mel Auld

Mel Auld Email and Phone Number

Kairaranga - helping to weave it all together @ Tiwaiwaka
Tauranga, Bay of Plenty, NZ
Mel Auld's Location
Greater Tauranga Area, New Zealand
About Mel Auld

Award-winning global communications and marketing leader and transformational personal development coach with 20 years' corporate experience. Passionate about helping people amplify their full potential, creating brands people love, clear and respectful communications, heartfelt leadership, bicultural awareness and advocacy, caring for and spending time in nature and with my family, and having lots of rascally adventure-filled fun! Love contributing time to causes close to my heart – youth mentoring, Make-a-Wish, elder joyfulness, rites of passage for youth, living with death, environmental wellbeing, ancestral wisdom, Te Ao Māori, healing and restoration for people and systems, constitutional awareness, and Waldorf education.Skilled in corporate communications, strategic marketing, project management, new product development, brand strategy, team leadership, personal development, crisis communications and event management.My consulting and coaching programmes utilise my communications, marketing and mindset development skills to powerfully partner with people ready to forward their game.

Mel Auld's Current Company Details
Tiwaiwaka

Tiwaiwaka

View
Kairaranga - helping to weave it all together
Tauranga, Bay of Plenty, NZ
Website:
tiwaiwaka.nz
Employees:
2
Mel Auld Work Experience Details
  • Tiwaiwaka
    Kairaranga - Helping To Weave It All Together
    Tiwaiwaka
    Tauranga, Bay Of Plenty, Nz
  • Nz Bridge
    Marketing, Communications & Relationship Manager
    Nz Bridge Jun 2023 - Present
    New Zealand
    Raising awareness, changing perceptions and getting more people having more fun playing the game for life - Bridge. Always up for the opportunity to bring more joy into peoples’ lives! www.playbridge.co.nz
  • Tiwaiwaka
    Kairaranga - Helping To Weave It All Together
    Tiwaiwaka Jul 2022 - Present
    Tauranga, Bay Of Plenty, New Zealand
    Tīwaiwaka is a movement. A collective of people bringing together gifts and abilities, matauranga (knowledge and wisdom), skills and experience, and networks throughout Aotearoa. We are about learning to live in harmony with Papatūānuku (The Earth Mother) and her many children as a family; connected and united so that all may thrive.
  • Make-A-Wish New Zealand
    Volunteer "Wish Fairy"
    Make-A-Wish New Zealand Oct 2021 - Present
    New Zealand
    Being part of an incredible team that imagines, creates and delivers wishes to critically-ill children in NZ. I love helping bring a smile to the face of a child that has suffered greatly.
  • Mel Auld Limited
    Transformational Coach And Business Consultant
    Mel Auld Limited Dec 2018 - Present
    Mount Maunganui, New Zealand
  • Tauranga Waldorf School
    Chair Of The Board Of Trustees
    Tauranga Waldorf School Nov 2018 - Present
    Welcome Bay, Tauranga
    Contributing to the governance, leadership and special character intent for this beautiful school that is serving my children so well. (Chair since May 2022)
  • Ōtanewainuku Kiwi Trust
    Member Board Of Trustees
    Ōtanewainuku Kiwi Trust Dec 2021 - Feb 2023
    Tauranga, Bay Of Plenty, New Zealand
  • Berryco Nz Limited
    Global Marketing Manager
    Berryco Nz Limited Jan 2019 - Jun 2022
    Transforming the world, one tasty blueberry at a time! Setting the ambition, defining the brand and marketing strategy, implementing the annual marketing plan and launching a new premium blueberry brand in 2021. Check it out: www.blueroyal.com
  • Zespri International
    Global Marketing Manager
    Zespri International May 2013 - Dec 2018
    Mount Maunganui, New Zealand
    I managed Zespri's consumer-centric innovation pipeline and provided strategic marketing thought leadership. I was responsible for ensuring consumers were at the heart of our product development programme, working closely with the new cultivar science and market research teams, as well as Zespri's sales and marketing teams, to ensure we develop world-class products to take to market. I provided leadership for a small team of people based in NZ and had prior responsibility for brand strategy and… Show more I managed Zespri's consumer-centric innovation pipeline and provided strategic marketing thought leadership. I was responsible for ensuring consumers were at the heart of our product development programme, working closely with the new cultivar science and market research teams, as well as Zespri's sales and marketing teams, to ensure we develop world-class products to take to market. I provided leadership for a small team of people based in NZ and had prior responsibility for brand strategy and management. Show less
  • Zespri International
    Communications Manager
    Zespri International Sep 2006 - May 2013
    Mount Maunganui, New Zealand
    As a member of Zespri's Global Executive Team, I led a team of communications professionals with responsibility for grower/shareholder, internal, media and crisis communications; plus community investment; and the delivery of the annual international tours programme. During this time, I led the communications response to the outbreak of Psa in November 2010, supporting a united industry and government effort to combat the disease and resulting in positive feedback about communications from… Show more As a member of Zespri's Global Executive Team, I led a team of communications professionals with responsibility for grower/shareholder, internal, media and crisis communications; plus community investment; and the delivery of the annual international tours programme. During this time, I led the communications response to the outbreak of Psa in November 2010, supporting a united industry and government effort to combat the disease and resulting in positive feedback about communications from growers, government, media, staff and the PR Institute of New Zealand. Show less
  • Skycity Entertainment Group
    Communications Executive
    Skycity Entertainment Group 2005 - 2006
    Auckland, New Zealand
    In this role I was responsible for SKYCITY Group’s investor communications programme and media relations for its SKYCITY Darwin property.
  • Carter Holt Harvey
    Communications Coordinator
    Carter Holt Harvey 2001 - 2004
    Auckland, New Zealand
    Joining as Communications Coordinator, I quickly demonstrated a strong ability to move into a project-based role, leading major cross company projects including internal, investor and e-communications for, what was then, NZ’s second-largest company.

Mel Auld Skills

Corporate Communications Internal Communications Marketing Communications Strategic Communications Strategic Planning Crisis Communications Event Management Marketing Reputation Management Public Relations Media Relations Strategy Change Management Brand Development Management Marketing Strategy Business Planning Communications Planning Marketing Management Stakeholder Engagement Business Strategy Leadership Market Research Brand Management Corporate Communication Product Innovation

Mel Auld Education Details

Frequently Asked Questions about Mel Auld

What company does Mel Auld work for?

Mel Auld works for Tiwaiwaka

What is Mel Auld's role at the current company?

Mel Auld's current role is Kairaranga - helping to weave it all together.

What schools did Mel Auld attend?

Mel Auld attended Te Wānanga O Aotearoa, Te Whare Wānanga O Awanuiārangi, Te Wānanga O Aotearoa, Te Wānanga O Aotearoa, Insead, Auckland University Of Technology, Rotorua Lakes High School.

What skills is Mel Auld known for?

Mel Auld has skills like Corporate Communications, Internal Communications, Marketing Communications, Strategic Communications, Strategic Planning, Crisis Communications, Event Management, Marketing, Reputation Management, Public Relations, Media Relations, Strategy.

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