Mel Auld Email and Phone Number
Award-winning global communications and marketing leader and transformational personal development coach with 20 years' corporate experience. Passionate about helping people amplify their full potential, creating brands people love, clear and respectful communications, heartfelt leadership, bicultural awareness and advocacy, caring for and spending time in nature and with my family, and having lots of rascally adventure-filled fun! Love contributing time to causes close to my heart – youth mentoring, Make-a-Wish, elder joyfulness, rites of passage for youth, living with death, environmental wellbeing, ancestral wisdom, Te Ao Māori, healing and restoration for people and systems, constitutional awareness, and Waldorf education.Skilled in corporate communications, strategic marketing, project management, new product development, brand strategy, team leadership, personal development, crisis communications and event management.My consulting and coaching programmes utilise my communications, marketing and mindset development skills to powerfully partner with people ready to forward their game.
Tiwaiwaka
View- Website:
- tiwaiwaka.nz
- Employees:
- 2
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Kairaranga - Helping To Weave It All TogetherTiwaiwakaTauranga, Bay Of Plenty, Nz -
Marketing, Communications & Relationship ManagerNz Bridge Jun 2023 - PresentNew ZealandRaising awareness, changing perceptions and getting more people having more fun playing the game for life - Bridge. Always up for the opportunity to bring more joy into peoples’ lives! www.playbridge.co.nz
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Kairaranga - Helping To Weave It All TogetherTiwaiwaka Jul 2022 - PresentTauranga, Bay Of Plenty, New ZealandTīwaiwaka is a movement. A collective of people bringing together gifts and abilities, matauranga (knowledge and wisdom), skills and experience, and networks throughout Aotearoa. We are about learning to live in harmony with Papatūānuku (The Earth Mother) and her many children as a family; connected and united so that all may thrive. -
Volunteer "Wish Fairy"Make-A-Wish New Zealand Oct 2021 - PresentNew ZealandBeing part of an incredible team that imagines, creates and delivers wishes to critically-ill children in NZ. I love helping bring a smile to the face of a child that has suffered greatly. -
Transformational Coach And Business ConsultantMel Auld Limited Dec 2018 - PresentMount Maunganui, New Zealand -
Chair Of The Board Of TrusteesTauranga Waldorf School Nov 2018 - PresentWelcome Bay, TaurangaContributing to the governance, leadership and special character intent for this beautiful school that is serving my children so well. (Chair since May 2022)
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Member Board Of TrusteesŌtanewainuku Kiwi Trust Dec 2021 - Feb 2023Tauranga, Bay Of Plenty, New Zealand -
Global Marketing ManagerBerryco Nz Limited Jan 2019 - Jun 2022Transforming the world, one tasty blueberry at a time! Setting the ambition, defining the brand and marketing strategy, implementing the annual marketing plan and launching a new premium blueberry brand in 2021. Check it out: www.blueroyal.com -
Global Marketing ManagerZespri International May 2013 - Dec 2018Mount Maunganui, New ZealandI managed Zespri's consumer-centric innovation pipeline and provided strategic marketing thought leadership. I was responsible for ensuring consumers were at the heart of our product development programme, working closely with the new cultivar science and market research teams, as well as Zespri's sales and marketing teams, to ensure we develop world-class products to take to market. I provided leadership for a small team of people based in NZ and had prior responsibility for brand strategy and… Show more I managed Zespri's consumer-centric innovation pipeline and provided strategic marketing thought leadership. I was responsible for ensuring consumers were at the heart of our product development programme, working closely with the new cultivar science and market research teams, as well as Zespri's sales and marketing teams, to ensure we develop world-class products to take to market. I provided leadership for a small team of people based in NZ and had prior responsibility for brand strategy and management. Show less -
Communications ManagerZespri International Sep 2006 - May 2013Mount Maunganui, New ZealandAs a member of Zespri's Global Executive Team, I led a team of communications professionals with responsibility for grower/shareholder, internal, media and crisis communications; plus community investment; and the delivery of the annual international tours programme. During this time, I led the communications response to the outbreak of Psa in November 2010, supporting a united industry and government effort to combat the disease and resulting in positive feedback about communications from… Show more As a member of Zespri's Global Executive Team, I led a team of communications professionals with responsibility for grower/shareholder, internal, media and crisis communications; plus community investment; and the delivery of the annual international tours programme. During this time, I led the communications response to the outbreak of Psa in November 2010, supporting a united industry and government effort to combat the disease and resulting in positive feedback about communications from growers, government, media, staff and the PR Institute of New Zealand. Show less -
Communications ExecutiveSkycity Entertainment Group 2005 - 2006Auckland, New ZealandIn this role I was responsible for SKYCITY Group’s investor communications programme and media relations for its SKYCITY Darwin property. -
Communications CoordinatorCarter Holt Harvey 2001 - 2004Auckland, New ZealandJoining as Communications Coordinator, I quickly demonstrated a strong ability to move into a project-based role, leading major cross company projects including internal, investor and e-communications for, what was then, NZ’s second-largest company.
Mel Auld Skills
Mel Auld Education Details
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Te Wānanga O AotearoaLevel 3-4 -
Te Kaupae 3 - Intermediate Level -
Te Wānanga O AotearoaNew Zealand Certificate In Te Reo (Reo Rua) Level 1 & Level 2 -
Te Wānanga O AotearoaHe Papa Tikanga - Certificate In Tikanga Maori -
Graduate Diploma In Communications And Pr -
Rotorua Lakes High School
Frequently Asked Questions about Mel Auld
What company does Mel Auld work for?
Mel Auld works for Tiwaiwaka
What is Mel Auld's role at the current company?
Mel Auld's current role is Kairaranga - helping to weave it all together.
What schools did Mel Auld attend?
Mel Auld attended Te Wānanga O Aotearoa, Te Whare Wānanga O Awanuiārangi, Te Wānanga O Aotearoa, Te Wānanga O Aotearoa, Insead, Auckland University Of Technology, Rotorua Lakes High School.
What skills is Mel Auld known for?
Mel Auld has skills like Corporate Communications, Internal Communications, Marketing Communications, Strategic Communications, Strategic Planning, Crisis Communications, Event Management, Marketing, Reputation Management, Public Relations, Media Relations, Strategy.
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