Mel Chen Email & Phone Number

New Taipei City, New Taipei City, Taiwan

台北市

-Marketing and PR for the livestream platform, LiveMe App, in Greater China area. -Maintain media relationship, and increase the exposure and visibility of the brand. -Extend the possibilities of the brand with new business development and cross-industry cooperation.*Achievement:-Set an OMO strategy to combine the online events and streamers’ stories with the festivals or current issues.-Cooperate with e-commerse for the double 11 event, have 25 streamers promote 5 big brands products in 5 continuative days, and combine the streaming watching with the buying function.(10%more app download, 10-20% sales boost)

台灣 台北市

-Project management, marketing and PR strategy planning, events proposal and execution, and brand image maintenance.*Achievement:-Managed and implemented the project of Taoyuan Metro event for Christmas.-Organized media plan for music festival-Rock in Taichung. Pitch multiple media to reach different target audience, and the media exposure raised 5% than ever.-Generated news topic and social media creatives for Universiade with Mascot BRAVO bear, and got around 2000 likes and 50 shares.

台灣 台北市

-Manage all media,press and public relations.-Write engage copy with attention-grabbing headlines for prints and web.-Ability to multi-task priorities and handle different projects efficiently.-Assisted the marketing team with developing and implementing all projects.-Support new business development with PR skills to drive awareness.-The ability to set up news angle for projects and make it best to get more attention on it ,including reported, audience's awareness.*Achievement:－Chirstmasland in New Taipei City Marketing and promotion: Make the dreamy scene as a parkour venue for Christmas gifts searching. Next Magazine’s cellphone night shot event.－2016 Golden Bell Award media marketing: content promotion, and media interview－In charge of the promotion of some programs, Mr. Player, iWalker, I Take, and idols dramas．

台灣 台北市

-The ability to create newsworthy events, develop story idea and follow through with pitch leads.-Successfully spearhead campaign on press conference, social media platform including FB or coordinate with external website.-Ideation and execution of marketing and pr strategy, impacting brand recall & awareness.-Defined project and company vision ,strategy and tactics.-Manage all media, press and public relations.-Serve as the first contact for media, responded to any media requires, and maintained.

台灣 台北市