Mel Chen Email and Phone Number
15 years of marketing and public relation experiences. Good at building media relationships, setting publicity strategies, including issue management, press release distribution, marketing planning, cross-industry cooperation, and brand exposure.
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Associate ManagerHtc Vive Mar 2020 - PresentNew Taipei City, New Taipei City, Taiwan -
Public Relations ManagerLeopard Mobile 台灣雪豹科技有限公司 Jun 2018 - Mar 2020台北市-Marketing and PR for the livestream platform, LiveMe App, in Greater China area. -Maintain media relationship, and increase the exposure and visibility of the brand. -Extend the possibilities of the brand with new business development and cross-industry cooperation.*Achievement:-Set an OMO strategy to combine the online events and streamers’ stories with the festivals or current issues.-Cooperate with e-commerse for the double 11 event, have 25 streamers promote 5 big brands products in 5 continuative days, and combine the streaming watching with the buying function.(10%more app download, 10-20% sales boost)
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Project Manager投石媒體 Jun 2017 - May 2018台灣 台北市-Project management, marketing and PR strategy planning, events proposal and execution, and brand image maintenance.*Achievement:-Managed and implemented the project of Taoyuan Metro event for Christmas.-Organized media plan for music festival-Rock in Taichung. Pitch multiple media to reach different target audience, and the media exposure raised 5% than ever.-Generated news topic and social media creatives for Universiade with Mascot BRAVO bear, and got around 2000 likes and 50 shares.
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Pr三立集團 Apr 2014 - Jun 2017台灣 台北市-Manage all media,press and public relations.-Write engage copy with attention-grabbing headlines for prints and web.-Ability to multi-task priorities and handle different projects efficiently.-Assisted the marketing team with developing and implementing all projects.-Support new business development with PR skills to drive awareness.-The ability to set up news angle for projects and make it best to get more attention on it ,including reported, audience's awareness.*Achievement:-Chirstmasland in New Taipei City Marketing and promotion: Make the dreamy scene as a parkour venue for Christmas gifts searching. Next Magazine’s cellphone night shot event.-2016 Golden Bell Award media marketing: content promotion, and media interview-In charge of the promotion of some programs, Mr. Player, iWalker, I Take, and idols dramas. -
Marketing And Public Relations Specialist中天電視 Mar 2010 - May 2014台灣 台北市-The ability to create newsworthy events, develop story idea and follow through with pitch leads.-Successfully spearhead campaign on press conference, social media platform including FB or coordinate with external website.-Ideation and execution of marketing and pr strategy, impacting brand recall & awareness.-Defined project and company vision ,strategy and tactics.-Manage all media, press and public relations.-Serve as the first contact for media, responded to any media requires, and maintained.
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企劃三立電視 Oct 2008 - Dec 2009台灣 台北市
Frequently Asked Questions about Mel Chen
What company does Mel Chen work for?
Mel Chen works for Htc Vive
What is Mel Chen's role at the current company?
Mel Chen's current role is HTC Vive Associate Manager.
Who are Mel Chen's colleagues?
Mel Chen's colleagues are 蘇姿穎, T.c Terry Hu, Chih-Chia Chou, 張木森, Lin Ya'z, Ko Gua, Odie Ou.
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