Mel Clark Email & Phone Number

As Chairman of Bosshardt Charitable Fund, a 501©(3) non-profit organization, I work closely with a team of dedicated entrepreneurs. Our mission is to coordinate social events that raise funds for local charities in need. Through our efforts, we aim to make a positive impact on our community and support those who require assistance. For more information about our initiatives, please visit our website Bosshardt Charitable Fund dot org.

Gainesville, Florida

During my tenure at the University of Florida’s Media Properties which includes seven broadcast stations, I had the privilege of working on advertising initiatives for businesses. Additionally, I played a key role in corporate public media sponsorship underwriting and membership for their non-profit NPR radio station and PBS Television station. It was a rewarding experience to bridge the gap between businesses and these stations, supporting their mission to provide high-quality content to the community.

Gainesville-Ocala-Lake City, Florida

In my transition from Orlando to Gainesville, Florida, I assumed the role of General Manager at the area’s premier Country Music station. My responsibilities included overseeing a team of 20 staff members, direct sales efforts, and ensuring the station’s competitiveness in both ratings and revenue.As General Manager, I focused on the following key areas:Staff Management: I led a dedicated team, fostering collaboration and ensuring smooth operations. Managing personnel effectively was crucial to our success.Sales and Revenue: I actively engaged in sales efforts, connecting with clients and advertisers. Our goal was to maintain strong billing figures while providing value to our partners.Budgeting and Planning: I meticulously planned station activities, promotions, and events. Staying within budget was essential for sustainable growth.Training and Development: I invested in training our sales staff, equipping them with the skills needed to thrive in a competitive market. Through these efforts, we maintained our position as the top-rated Country Music station, delivering quality content to our audience while supporting local businesses.

Orlando, Florida & Raleigh, North Carolina

Capitol Broadcasting introduced oldies based WSTF-FM Star101 to Orlando. I took on the responsibility of recruiting, training, and motivating a brand-new sales staff. Our collective efforts paid off, as WSTF exceeded its first-year sales goal.Later, I received an intercompany promotion to work for Coleman Research, which was also owned by Capitol Broadcasting. I worked with radio stations conducting research studies. These studies included Perceptive Studies, Focus Groups and Auditorium Music Testing, which provided valuable insights to individual radio stations and broadcast groups across the country.

Orlando, Florida

During my tenure, I collaborated with advertising agency accounts in various Florida cities, including Jacksonville, Orlando, Tampa, Fort Lauderdale, and Miami. My mission was clear: create impactful advertising and promotional campaigns that delivered tangible results for our clients’ businesses.

Orlando, Florida

During my time at WLOQ Radio, a small Jazz station in Orlando, I honed my skills in conceptual selling. This approach, which focuses on understanding the customer’s broader vision or concept, allowed me to leverage my “street smarts” effectively. Let’s break down my experience:Conceptual Selling: Rather than simply pitching products or services, I delved into the underlying concepts. I believed that people buy for the solution, not just the features. By aligning our offerings with what customers truly needed, I could create meaningful connections.Starting from Scratch: I began with zero accounts. However, armed with the power of conceptual selling, I built a substantial account list. How? By demonstrating to clients that radio advertising would directly impact their business. Bringing new customers through effective advertising was the key.Street Smarts: My practical knowledge and understanding of the local market played a crucial role. I navigated the nuances of Jazz enthusiasts, local businesses, and community dynamics. This street-smart approach allowed me to tailor our offerings effectively.In the end, it wasn’t just about selling airtime; it was about connecting businesses with their audience and driving growth. Conceptual selling transformed my approach, and I’m proud of the impact it had on WLOQ Radio and our clients.

Central Florida

From 1975 to 1979 I worked at various radio stations in Central Florida and evolved my career developing these special skills:Radio Announcer: I started as an announcer, lending my voice to engage listeners and create memorable moments on air.Morning Show Host: Brightening mornings for our audience, I hosted lively shows that set the tone for the day.Music Director: Curating playlists and ensuring the right tunes reached our listeners’ ears was a rewarding responsibility.Program Director: Shaping the overall content and flow of the station, I aimed to keep our programming fresh and captivating.Sales Manager: As a sales manager, I connected businesses with our station, demonstrating how radio advertising could boost their success.

Broadcast Management

Broadcast Radio Announcing Degree

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