In 1975, I began my career as a part-time announcer while attending college in Jacksonville, Florida. Over the years, I’ve worn various hats in the radio industry, including Radio Announcer, Music Director, Program Director, Account Executive, Local and Regional Sales Manager, and General Manager. My passion for media led me to explore different roles and contribute to the success of radio stations across the country.One of my significant roles was as a Research Associate, where I conducted Strategic Research Studies for radio stations nationwide. Through these studies, we were able to enhance listenership, adapt music formats, and create effective branding strategies. It was rewarding to see the impact of our research on station performance.For 23 years, before retiring from the broadcast industry, my focus was on securing corporate underwriting sponsor support from local businesses for Public Media stations WUFT-FM (NPR) and WUFT-TV (PBS). These stations broadcast from the College of Journalism and Communications on the University of Florida Campus in Gainesville, Florida. I’m passionate about connecting with businesses and helping them align their brand with quality public broadcasting.With an extensive background in media sales, voiceovers, radio and TV broadcast, media planning, and contest promotions, I collaborate with businesses of all sizes. My goal is to develop sales and marketing strategies that not only boost their bottom line but also create lasting branding awareness within the community.
Bosshardt Charitable Fund, Inc
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ChairmanBosshardt Charitable Fund, Inc Jan 2022 - PresentAs Chairman of Bosshardt Charitable Fund, a 501©(3) non-profit organization, I work closely with a team of dedicated entrepreneurs. Our mission is to coordinate social events that raise funds for local charities in need. Through our efforts, we aim to make a positive impact on our community and support those who require assistance. For more information about our initiatives, please visit our website Bosshardt Charitable Fund dot org.
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Media Account ManagerUniversity Of Florida Media Stations Wuft-Fm Hd1 Hd2 Hd3, Wuft-Tv Wruf-Tv Wruf-Am Wruf-Fm Sep 1996 - Sep 2021Gainesville, FloridaDuring my tenure at the University of Florida’s Media Properties which includes seven broadcast stations, I had the privilege of working on advertising initiatives for businesses. Additionally, I played a key role in corporate public media sponsorship underwriting and membership for their non-profit NPR radio station and PBS Television station. It was a rewarding experience to bridge the gap between businesses and these stations, supporting their mission to provide high-quality content to the community.
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General ManagerHeritage/Asterisk Broadcast Groups Wygc-Fm Jan 1990 - Aug 1996Gainesville-Ocala-Lake City, FloridaIn my transition from Orlando to Gainesville, Florida, I assumed the role of General Manager at the area’s premier Country Music station. My responsibilities included overseeing a team of 20 staff members, direct sales efforts, and ensuring the station’s competitiveness in both ratings and revenue.As General Manager, I focused on the following key areas:Staff Management: I led a dedicated team, fostering collaboration and ensuring smooth operations. Managing personnel effectively was crucial to our success.Sales and Revenue: I actively engaged in sales efforts, connecting with clients and advertisers. Our goal was to maintain strong billing figures while providing value to our partners.Budgeting and Planning: I meticulously planned station activities, promotions, and events. Staying within budget was essential for sustainable growth.Training and Development: I invested in training our sales staff, equipping them with the skills needed to thrive in a competitive market. Through these efforts, we maintained our position as the top-rated Country Music station, delivering quality content to our audience while supporting local businesses.
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General Sales Manager And Research AssociateCapitol Broadcasting Wstf-Fm Orlando - Coleman Research Raleigh 1985 - 1989Orlando, Florida & Raleigh, North CarolinaCapitol Broadcasting introduced oldies based WSTF-FM Star101 to Orlando. I took on the responsibility of recruiting, training, and motivating a brand-new sales staff. Our collective efforts paid off, as WSTF exceeded its first-year sales goal.Later, I received an intercompany promotion to work for Coleman Research, which was also owned by Capitol Broadcasting. I worked with radio stations conducting research studies. These studies included Perceptive Studies, Focus Groups and Auditorium Music Testing, which provided valuable insights to individual radio stations and broadcast groups across the country.
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Regional Sales ManagerSouthern Starr Broadcasting Whly-Fm Orlando 1984 - 1985Orlando, FloridaDuring my tenure, I collaborated with advertising agency accounts in various Florida cities, including Jacksonville, Orlando, Tampa, Fort Lauderdale, and Miami. My mission was clear: create impactful advertising and promotional campaigns that delivered tangible results for our clients’ businesses.
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Account Executive And Local Sales ManagerLitchfield Broadcasting Wloq-Fm Orlando 1980 - 1983Orlando, FloridaDuring my time at WLOQ Radio, a small Jazz station in Orlando, I honed my skills in conceptual selling. This approach, which focuses on understanding the customer’s broader vision or concept, allowed me to leverage my “street smarts” effectively. Let’s break down my experience:Conceptual Selling: Rather than simply pitching products or services, I delved into the underlying concepts. I believed that people buy for the solution, not just the features. By aligning our offerings with what customers truly needed, I could create meaningful connections.Starting from Scratch: I began with zero accounts. However, armed with the power of conceptual selling, I built a substantial account list. How? By demonstrating to clients that radio advertising would directly impact their business. Bringing new customers through effective advertising was the key.Street Smarts: My practical knowledge and understanding of the local market played a crucial role. I navigated the nuances of Jazz enthusiasts, local businesses, and community dynamics. This street-smart approach allowed me to tailor our offerings effectively.In the end, it wasn’t just about selling airtime; it was about connecting businesses with their audience and driving growth. Conceptual selling transformed my approach, and I’m proud of the impact it had on WLOQ Radio and our clients.
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Radio Announcer, Talk Show Host, Music Director, Program Director, Sales ManagerFlorida Radio Stations 1975 - 1979Central FloridaFrom 1975 to 1979 I worked at various radio stations in Central Florida and evolved my career developing these special skills:Radio Announcer: I started as an announcer, lending my voice to engage listeners and create memorable moments on air.Morning Show Host: Brightening mornings for our audience, I hosted lively shows that set the tone for the day.Music Director: Curating playlists and ensuring the right tunes reached our listeners’ ears was a rewarding responsibility.Program Director: Shaping the overall content and flow of the station, I aimed to keep our programming fresh and captivating.Sales Manager: As a sales manager, I connected businesses with our station, demonstrating how radio advertising could boost their success.
Mel Clark Education Details
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Jones College-JacksonvilleBroadcast Management -
United Broadcasting CollegeBroadcast Radio Announcing Degree
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Business, Management, Marketing, And Related Support Services
Frequently Asked Questions about Mel Clark
What company does Mel Clark work for?
Mel Clark works for Bosshardt Charitable Fund, Inc
What is Mel Clark's role at the current company?
Mel Clark's current role is Non-profit organization.
What schools did Mel Clark attend?
Mel Clark attended Jones College-Jacksonville, United Broadcasting College, University Of Phoenix.
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