Mel Fox Email & Phone Number

Charlotte, Nc, Us

Lehi, Utah, Us

- Founded Cirque du Biere, an aerial troupe that performs shows at Hi-Wire Brewing- Manage all production logistics, as well as marketing efforts to sold-out performances- Each show benefits a different non-profit — giving back to the local Charlotte community

Charlotte, Nc, Us

Co-Founded & own Work For Your Beer, LLC.Work For Your Beer is the leading brewery fitness brand. Using our passion for both fitness and craft beer, we aim to provide engaging (and educational) content, community non-profit events, and merchandise to those who want to live a healthy, balanced lifestyle.As the owner, I manage:• Media & Design (all website and social content is original photography and design)• Social Media Marketing• Web Design• Blog Content Creation• Merchandising• Event Planning (brewery, fitness, and non-profit)• Web & Sales Analytics• Accounting (including budgeting and goal-setting)• Business Operations (legal, insurance, and all that jazz)

Seattle, Washington, Us

- Manage Mobile SDK (iOS and Android) and Web SDK development process, roadmap, and strategy- Manage B2B dashboard features and functionality- Released two major SDK versions (iOS and Android) and collaborated on GTM efforts to migrate customer base to new versions- Lead cross-functional team in product strategy initiatives, including data analytics, customer feedback, user experience, go-to-market plans, and project management- Regularly sync with customers to understand their true pain points and advocate for a customer-obsessed culture

Charlotte, North Carolina, Us

Managed the Untappd Consumer App & Website

Rockville, Maryland, Us

- Built the product organization from the ground up, focusing on creating a customer-obsessed agile culture (and measuring through engagement and experience KPIs)- Managed User Experience (UX) team & strategy for the eLearning web platform (comprised of 500k users)- Led VOC efforts to continuously learn about our audience and refine our features, marketing efforts, and more- Created user personas to establish a more personalized customer experience

Davidson, North Carolina, Us

- Managed smart thermostat mobile application to create a seamless customer experience - Led prioritization of new features and functionality by leveraging customer feedback (through ongoing market research)- Increased mobile app ratings from 2.7 stars to 4.8 stars in less than a year- Created and supported execution of the commercialization process to bring new features to market

Davidson, North Carolina, Us

- Developed and executed enterprise-wide marketing automation strategy, while supporting and coaching multiple business unit stakeholders- Led team to investigate and propose solutions to market disruption, including: AI, IoT, Machine Learning, enhanced supply chain structure, alternative delivery methods, and additive manufacturing- Leveraged multiple data sources to improve the personalization and relevance of our digital communications- Built automated transactional message strategy to increase productivity and improve customer experience- Provided digital support for marketing promotions and programs, including: landing page strategy, digital advertising recommendations, and lead acquisition strategy- Provided ongoing analytics and metrics that drive better, faster decision-making and ongoing ROI improvements

Davidson, North Carolina, Us

- Managed team of 60 Penn State alumni, maintain relationships with several Penn State student organizations, and work with career services team to increase Ingersoll Rand’s brand presence on campus- Coordinated all recruiting events at Penn State, including: career fairs, brand awareness events, banquets, info sessions, etc.- Presented to classrooms to educate students about Ingersoll Rand's early talent programs- Conducted interviews and select candidates to move forward in the hiring process

Davidson, North Carolina, Us

- Helped build the businesses digital marketing strategy from the ground up- Developed and executed marketing automation strategy for new website, mobile app, and loyalty program using Watson Campaign Automation. This included creating and driving the following: marketing automation programs focused around web and purchasing behaviors, a robust preference center, landing pages for marketing campaigns, local and national email campaigns, and a dynamic content strategy to target emails to the right customers by leveraging queries and relational tables.- Managed all internal and external email marketing, including: designing responsive templates, A/B testing, scheduling, reporting, and overseeing local marketing managers' email campaigns- Created and nurtured SEO strategy for launch of new website by working with BrightEdge & SEM Rush, analyzing current keyword trends, and working with content marketing manager to provide meaningful content for our viewers.- Tracked all digital analytics using both Adobe Analytics and Google Analytics. Created detailed monthly reports highlighting opportunities for improvement across all mediums.- Supported customer loyalty program by tracking customer behaviors and creating online programs and promotions to increase buying behaviors from current customers- Managed all PPC campaigns through Google Adwords and Facebook for Business- Managed store content for 180+ company owned stores through Yext (keeping Google Business pages, website, and app up-to-date). Reinvented our store email box standardization to properly manage leads.- Managed development of event app (on the DoubleDutch platform), created all content (including: surveys, polls, push and promoted notifications, personal agendas, gamification, and new product development ideation) and successfully launched the app gaining an 86% adoption rate and stellar reviews from the users.

Davidson, North Carolina, Us

- Created business cases, guidelines, and content for two major distributor promotions, generating an additional $3MIL in sales. Managed and tracked each promotion, motivate the sales team, and provide additional resources when needed- Supported sales team (14 sales managers) by setting up trainings, delivering marketing updates, and providing leads through CRM- Created engaging content to support product launches, including: website updates, brochures, advertisements, and contests- Generated and managed the digital experience by conducting SEO updates via BrightEdge technology, managing PPC campaigns across several product lines via Google Analytics, updating all social media pages, and improving website appearance- Organized and executed yearly advertising plan by selecting targeted mediums, collaborating with creative agency to choose campaign theme, managing all relationships with the publications, and tracking the effectiveness of each medium- Enhanced brand awareness by producing display stand for distributors’ product showcases, sending out weekly communications, and creating customer challenge that increased buying behavior by 68% and improved brand perception by 55%

Davidson, North Carolina, Us

- Managed $70 million portfolio of aftermarket accessories and parts - Managed initiative to implement ecommerce in aftermarket, laying the groundwork to develop ecommerce in the business.- Worked with multiple international regions to launch two different product lines within portfolio, including working with lead engineers, IT team, web team, and each regional project lead- Created and analyzed VOC (surveys via Qualtrics) for services and parts to determine best practices for marketing programs

Davidson, North Carolina, Us

- Worked on team of three to manage marketing efforts for $840 million mechanical hardware portfolio, including seven different brands- Managed social media strategy to establish web presence via blogs, social media, case studies, and online promotions. (Increased Twitter followers by 238%, Facebook likes by 15%, 10,000+ blog views.) - Supported promotions for all product launches/updates, (includes creating marketing programs, writing all communications, working with agencies to create installation and testimonial videos, animations, and brochures, informing channel via press releases and advertisements)- Designed, distributed, and managed monthly calendar e-blasted to customers and interacted with individuals by creating trivia questions and contests to keep the customer engaged and excited about our products- Supported product acquisition by transitioning all previous customers and information into Ingersoll Rand brand- Revived discontinued product by reevaluating pricing and positioning to wider market- Planned wholesaler conference and managed team of five to work one on one with customers to inform them of new products and updates

State College, Pa, Us

- Organized all photographed events by managing 8 photographers, helping the blog become the US News and World Report's Best Alternative Media Outlet three years running.

Bs Marketing, Ba Advertising

Digital Marketing Mini-Mba, Marketing

Study Abroad