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Mel Griggs Email & Phone Number

Data-driven Brand & MarComms Leader at Brendan Foot Supersite

Location: Porirua, Wellington, New Zealand 12 work roles 2 schools

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✓ Verified August 2026 3 data sources Profile completeness 86%

Current company

Brendan Foot Supersite

Role

Data-driven Brand & MarComms Leader

Location

Porirua, Wellington, New Zealand

Company size

38 employees

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Quick answer

Mel Griggs is listed as Data-driven Brand & MarComms Leader at Brendan Foot Supersite, a with 38 employees, based in Porirua, Wellington, New Zealand. AeroLeads shows a matched LinkedIn profile for Mel Griggs.

Mel Griggs previously worked as Marketing Manager at Brendan Foot Supersite and Marketing Manager at Nzmca. Mel Griggs holds Bca And Ba, Marketing And Psychology from Victoria University Of Wellington.

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Brendan Foot Supersite

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About Mel Griggs

Mel Griggs is a Data-driven Brand & MarComms Leader at Brendan Foot Supersite. Colleagues describe them as "Melanie was a fantastic person to work with. She leveraged the relationship between VTNZ and Plunket extremely well and contributed some great marketing initiatives that went on to successful campaigns. Melanie was a very detail-oriented Marketing Manager, always trying to incorporate as many channels into co-promotions and keeping a keen eye on how to gain the greatest return on investment. She would be a asset to any team and I hope we work together sometime in the near future."

Current workplace

Mel Griggs's current company

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Brendan Foot Supersite

Data-driven Brand & MarComms Leader

lower hutt, wellington, new zealand

Website

brendanfoot.co.nz

Employees

38

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12 roles

Mel Griggs work experience

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Marketing Manager

Current

Brendan Foot Supersite

Wellington, Wellington Region, New Zealand

Mar 2023 - Present

Marketing Manager

Nzmca

One of Bluebridge's first and biggest customers, the CEO asked me to join them to help them lift their marketing performance. Loved the brand and enjoyed working with the small, Auckland National Office to build a strong Marketing team and programme. Established insights driven strategies and a clearer consumer value proposition. Rolled it out. Developed a brand consolidation recommendation and partially rolled it out. Worked with my team to lift the performance of digital and partnership marketing activity. Grew social followers from 14k to over 21k in one year and contributed to membership growth of over 10k in FY22. Initiated and ran insights projects to optimise membership services and fill data gaps to enhance stakeholder relationships. Initiated a campaignable platform for the peak brand and retention 6 month campaign. Developed and sold in brand and acquisition digital and magazine initiatives to grow brand equity and joins during peak. Developed a membership engagement plan focusing on onboarding plus data triggered new joiner and voice of member trackers. Ready for implementation when NZMCA is ready.

Jun 2021 - Nov 2022

Bluebridge Marketing Manager

Straitnz

Wellington

Loved storming and then forming our small marketing team. It was such a diverse role that enabled me to help them grow significantly by using an insight driven approach. Achieved some cool things. Four of the best: 1. Changing and then optimising the media mix with the best agency in the biz, MBM, and significantly improving ROI.2. Creating TVC and digital content on a low budget that authentically represents our positive points of difference heroing our crew.3. Launching Afterpay and smashing business case forecast.4. Partnering with the talented Yabble crew and using research insight to inform creative and CX development..

Feb 2018 - May 2021

B2B Marketing Specialist

Meridian Energy

Wellington

Collaborated with sales and pricing to develop and implement a successful multi channel marketing plan to grow Meridian's share of small to medium sized businesses. Implemented a consumer retention programme that lifted retention by 6% in the first year.

Jun 2015 - Feb 2018

Residential Marketing Manager

Vtnz

Wellington, New Zealand

Loved building a residential datamart, CRM and Portal. A fantastic challenge, great to be help them become more customer centric. Enjoyed working with Fly Buys to grow loyalty and market share.

Apr 2011 - Feb 2015

Direct Marketing Manager

Save The Children New Zealand

Wellington

This was a contract role. It enabled me to take time out from the busy banking environment and decide what I wanted to do next. It was interesting working in the charity sector.

Mar 2010 - Feb 2011

Direct Marketing Manager

Kiwibank

Mar 2007 - Mar 2010