Mel Hurst Email & Phone Number

Auckland, New Zealand

Perth, Western Australia, Australia

As the Marketing Consultant my role was separated into three key areas - conceptualising, managing and executing the Local Store Marketing plans and initiatives for all 33 Jesters stores; overseeing the Western Australian Krispy Kreme campaigns and in-store execution; and helping to achieve the overall Jesters Marketing plan by ensuring the delivery of all marketing objectives.

Perth, Australia

• Establishment of a strong social media presence across Facebook, LinkedIn and YouTube, notably increased Facebook followers from 100 to 1100 and LinkedIn to over 10,000 followers• Development and launching of two Georgiou Group websites, including utilising SEO and Google Analytics to further optimise the site• Helped maintain internal communications across the four national offices through writing of the daily intranet stories and social media updates and a bi-monthly electronic staff newsletter• Launched the first merchandise catalogue that was used to promote Georgiou internally and externally, ensuring adherence to the brand image and contributed to the development and ongoing integrity of the Brand and Style Guidelines• Implemented and managed the Georgiou Alignment Process, a survey tool used to improve our project delivery based on client feedback, this is now a successful tool used by the business• Rebuilt the staff culture by rewarding employees with a range of well executed events, including Christmas Party’s for over 500 staff, monthly Sundowners, charity events and Family Days• Developed and implemented a functional CRM system within the company, including training a network of capable users from the initial 10 up to 25 stakeholders, and created new reports and controls to improve the effectiveness of CRM• Drove Georgiou’s video capability by shooting and editing over 20 videos, which helped to create a culture that celebrates its people with long service videos, project updates and people profiles • Managed the company-wide industry memberships with a budget of over $500,000 to ensure we are extracting best value from these areas, including developing relationships with the key industry bodies to obtain optimal membership benefits• Helped manage the $1million Marketing Budget including fiscal budget planning and invoicing• Provided reports to the CEO including market research and analysis of our internal and external marketing initiatives

London, United Kingdom

• With a yearly TV spend of over £10million, I worked alongside the Media Manager to organise, manage and analyse the TV campaigns • Project lead the introduction of customer research and profiling of the JML CRM database (over 900,000 customers), presented numerous seminars to the Board of Directors, continued to manage the CRM database and designed reports in Crystal to access this information • Successfully managed the Third Party infomercial marketing, with a budget of over £500K. This involved media price negotiations and purchasing with multiple media agencies, followed by analysing and reporting on the media• Succeeded in turning the Third Party media from loss making to being extremely profitable• Planned and analysed all media campaigns, ensuring the budget delivers sales and profitability by closely monitoring product and store stock levels• Ensured the TV spot schedules were maximised for the greatest campaign effectiveness by liaising daily with the media agencies and media owners • Analysed and reported company wide on the daily sales across all the sales mediums (TV channels, online, off the page advertising and catalogues), the gross profit reports and the weekly retail campaign analysis• Administered the traffic instructions to the TV stations and ensured all advertisements and copy instructions were received before deadline for all media campaigns• Involved in online and digital marketing and ensured the JML brand was maintained on all short form and long form advertising across external TV channels, the JML channels on SKY, our website and on all external media going out to the public

London, United Kingdom

• Successfully organised the scheduling across the seven channels in the JML home shopping portfolio on SKY TV• Provided administrative support and creative assistance on all digital and online marketing campaigns across the channels, website, off the page advertising and catalogues• Produced and refined the schedules to maximise sales and profitability on the seven JML channels• Provided daily sales analysis and reports to the CEO including the channels and also all of the other sales mediums• Involved with planning our social media marketing, including engaging, gaining and retaining more customers across Facebook and Twitter and our YouTube channel• Monitored misallocation issues and liaised with the Head of Customer Services to ensure the seamless operation of the fulfillment centre• Managed the strategy for the channels by devising and testing new promotions to optimise and drive sales

Glasgow, United Kingdom

• Established an Excel spreadsheet system which catalogued a various range of daily statistics on the team’s progress, which was vital for my manager to measure the teams performance • Liaised with all appropriate internal departments and outside clients to ensure the orders progressed smoothly through the Provisioning cycle and customers were updated at key points of the process• Effectively dealt with day to day issues and problems as they arose, and ensured that both customer expectations and internal deadlines were met before the expected target times

Auckland, New Zealand

• Effectively scheduled on-air promotions for 24 hours per day, seven days a week over across the two channels in line with a strategic marketing brief• Ensured marketing objectives and campaigns were met and were successful• Ensured promotions were scheduled accordingly in key positional places to order to gain maximum audience exposure to TVONE and TV2 programming• Set ratings objectives then monitored the effectiveness of the objectives in the off-peak schedule, with a high success rate in exceeding the ratings objectives• Worked with a multi-million dollar advertising budget to ensure key placement of on-air promotions

Auckland, New Zealand

• Successfully coordinated all the TV2 programme tapes and ensured the captioning, edit and transmission requirements for TV2 were met on a daily basis• Monitored and provided correct programme material to the transmission suite for faultless on-air transmission• With over 45 programmes on air per day on TV2, I maintained accurate records of internal programme media movements in the programme management system • Closely worked with six separate departments within the company to ensure that the daily servicing of transmission media materials was accurately maintained at all times