Mel-Lisa Saunders Email & Phone Number

Bankside, London, Gb

New York, Ny, Us

San Francisco, Ca, Us

New York, Ny, Us

New York, Ny, Us

Columbia, Md, Us

Columbia, Md, Us

• Build Media plans based on show specific briefing inclusive of comscore reports, targeting taxonomies, audience insights and platform recommendations, scaling audience opportunities, allocating budget, and determining most effective partners.• Manage set up and execution of programmatic, paid social, and direct digital media efforts for a range of HBO programming including Westworld S2, Insecure S3, Paterno, Sharp Objects, Succession and Vice News Tonight.• Expert in campaign execution on Facebook, Twitter, and Google DV 360, Open Exchange and YouTube with experience managing various other self and managed service campaigns• Actively researching and RFPing new partners and capabilities, regularly delivering clients recommendations on new ad technologies, partners and media formats• Collaborate with Ad Ops team to build trafficking sheets to generate line item, ad set, and creative placements for multiple platforms• Train new members on campaign set-up, strategies & optimizations• Developed recap reports for the client to generate insights, campaign performance data, and performance recommendations for future campaigns • Manage Tune-In billing: helping streamline team processes and transitioning the HBO account into Prisma (IOs, MBAs, budget management, invoice tracking, actualizations & reconciliations)

Chesterfield, Missouri, Us

• Manage and train sales staff in Verizon and Best Buy locations, implementing sales incentive programs and goals to increase employee performance.• Ensure execution of the developed sales strategies, plans, advertising and promotional programs.• Selected as one of twenty-two of the Google GEX pilot program partnering with Verizon to work with the general manager to develop an in store action plan.

Lake Forest, California, Us

• Provide customer service with extensive knowledge of BEATS product portfolio by communicating information to customers about product quality, value and style. • Train and coach vendor associates by traveling to several different retail locations to ensure key brand messages are being delivered and associates are remaining compliant with customer needs.• Report daily on key KPI’s such as traffic to retail locations, customer engagement, competitor analysis and individual sales performance.

• Monitor insights, impressions and customer engagement on Facebook, Instagram, SnapChat, Tumblr and Pinterest, utilizing metrics to build relationships with existing and new customers and guide decisions on new product and content development.• Work to develop an ideal customer avatar, analyzing customer data, purchase patterns and content engagement.• Researched and integrated current trends in the development of content growing social media audience to over 100k+ on all platforms.• Analyze reporting through customer surveys, measuring performance of all digital marketing campaigns and developing actionable strategy for future campaigns.

New York, Ny, Us

• Established, maintained and developed a strategy for company’s social media presence - creating Facebook, Twitter, and Instagram accounts, not previously used to build the company architectural database.• Utilized LinkedIn to network with industry professionals and translated these connections and resources to our other social media platforms.• Aided in event planning for networking architectural workshops which included Eventbrite promotions, email marketing through Constant Contact and follow-ups after the event.

• Assisted in increasing online traffic at magaschoni.com, preparing ad campaigns/press releases and updating the web-content for all web-related campaigns.• Arranged sample sales through email marketing campaigns resulting in over $9,000 in profit and a 30% increase in foot traffic.• Provided support for private clients, Displaying and demonstrating products from the latest showroom collection, finalizing sales and handling payment information for orders.

Bachelor’S Degree, Business/Corporate Communications

Communication And Media Studies

Associate'S Degree, Business Administration And Management, General

High School, Business/Corporate Communications