Collaborate closely with sales and marketing teams to identify and capitalise on market opportunities that fuel business growth. In addition to my role in business development, I serve as a Producer & Director, overseeing content creation from concept to execution, ensuring alignment with strategic objectives and delivering high-quality results.

Leading a maternity contract, overseeing the linear, pay-per-view, and subscription services across the Horse & Country portfolio. Responsibilities span all promotional channels, with a focus on Subscriptions and CRM retention and growth, team leadership, partnership management, and implementing full-funnel marketing strategies to drive engagement and customer loyalty and reduce churn.

Offering a range of brand and marketing solutions to help you reach your business goals including: - Campaign Activation & Media Buying - Creative Direction & Branding - Editorial Planning & Budget Management - Relationship & Stakeholder Management - PR

8-month maternity contract focused on developing and executing the Events, PR, and Communications strategy for the successful launch of Evoke. Served as Creative Director, overseeing content creation, copywriting, e-commerce merchandising, and content management.Led the development and implementation of the media and digital marketing strategy, while also maintaining the overarching communications strategy for the Science Supplements and JHL brands, ensuring consistent messaging and brand alignment.

Driving brand awareness and growth of the Tommy Hilfiger Equestrian brand across key EMEA territories, with a focus on expanding B2B and B2C customer acquisition. Leading the brand's strategic expansion into APAC and the Americas. Responsible for identifying and measuring key outcomes to enhance the efficiency of 360° marketing activities, with reporting at board level.Serving as the key liaison for PVH as the 'Official License Partner, Tommy Hilfiger Equestrian.' Overseeing the management of ambassador relationships, sponsorships, and event programmes. Additionally, acting as the creative lead for campaigns and asset creation, ensuring alignment with brand objectives.

Played a key role in growing the equestrian heritage brands, Toggi and Champion, by establishing and developing the marketing department from the ground up.Spearheaded the development and management of communications across both brands, employing a strategic and data-driven approach focused on B2B and B2C audiences across diverse marketing channels.Leveraged strong relationships with equestrian media and agency partners to create and execute 360° brand content and product campaigns, driving visibility and engagement.

Delivered five-star representation of the global NAF equine brand and the growing Natural VetCare pet brand through innovative and high-impact marketing campaigns. Managed comprehensive communications strategies across multiple channels in the UK and The Netherlands, with a focus on B2B engagement.Key responsibilities included the development and execution of integrated marketing plans to increase brand visibility, product awareness, and customer loyalty. Collaborated with cross-functional teams to create compelling content, manage social media strategy, and coordinate public relations efforts.Additionally, I managed key partnerships, organised promotional events, and developed strong relationships with industry media to enhance brand presence across core markets.