Mel Ryan Email & Phone Number

Launched Danish cookware brand “ Gastrolux “into the uk under a multi- channel sales and marketing distribution agreement. Routes to market included Ideal world TV home shopping,Fenwicks Department Store , Borough Kitchens independent stores BBC “Good Food “ shows NEC Online ,Social Media and DRTV lifestyle channels ,Jean Christophe Novelli cookery school the Novelli Academy

Developed and implemented a B2B sales and marketing strategy to drive sales , awareness and audience for Hochanda Global Ltd trading as “ Create and Craft TV.

Project managed the design development and launch of a new mail order catalogue for the national charity “ Children With Cancer uk”. Skills required were briefing designers, photographers,printers, copywriting.procuring merchandise and financial management within budget

Developed and implemented a strategic plan for the sales and marketing of a new “ child bereavement “ dvd series. I then negotiated a successful sale of the series to Co-OP Funeral care and family wellbeing charity CHUMS

To identify potential new prospects across Ideal world and createandcraft .To then prepare and put forward “bespoke” presentations based on the benefits of purchasing “Airtime” versus wholesaling . To then follow up the presentation by signing suppliers onto an airtime contract thereby generating incremental sales in excess of £1m. To then further leverage these sales by cross selling space at a series of create and craft events at venues across the UK that I was tasked with planning from concept to delivery including full p&L responsibility.

Developed and implemented a successful multi-channel strategic plan to raise £1m for kidney research requiring board approval and the buy in of internal and external stakeholders. This led to the achievement of our objective while at the same time vastly increasing the profile and awareness of the charity.