Managed marketing for Diners Club International Cardmember benefits, both personal and corporate portfolios, for United States and Canada. Responsible for cardmember benefits in addition to exploring new or enhanced benefit opportunities. (British Airways companion ticket, travel concierge service, extraordinary experiences/events, comprehensive travel insurance, and private jet access. Leveraged existing research and competitive data evaluate and recommend value positioning for benefits necessary to reinforce and support portfolio growth goals. Sourced potential vendors to evaluate cost savings, operational efficiencies, and benefit enhancement opportunities for key benefits. Led cross functional teams to implement and market cardmember benefits. Oversaw marketing creatives - writing and editing marketing materials: website, newsletters, brochures, and statement message/inserts.

Marketing Affinity Cardmember Acquisition - managed the entire process of new Affinity card launches. Led natural work groups to successfully coordinate over 75 tasks per card among several functional areas of the business. Responsible for implementing monthly direct mail campaigns/email blasts, including program testing recommendations, market segmentation, creative direction, communication, and coordination with business partners to ensure timelines are met. Analyzed campaign performances including cost per account, creative tests, and plastic choices, to offer insights and recommendations based on findings to offer strategy recommendations at campaign and series levels. Discover Gift Card Program Marketing Plan - market research, competitive analysis, and focus group testing for test pilot launch.Discover network strategic development - Identified and analyzed market trends, competitive activity and pricing to develop new products to leverage the network for new growth opportunities. Liaison between Morgan Stanley and Discover Network Sales force to effectively communicate and promote cross marketing efforts.

Responsible for marketing and managing entire sales cycle from client identification to account development for LG refrigeration compressors, through presentations, contract/price negotiations and final closings. Worked closely with LG Electronics in Seoul, to support the engineering team in meeting the required specifications for their largest clients in the US and Canada.