Mel Shires Email & Phone Number

Toronto, On, Ca

Vancouver, Bc, Ca

New York, Us

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Toronto, Ontario, Ca

Acquired by Formstack in 2018

Toronto, Ontario, Ca

- Grow, inspire, and motivate a marketing team of high performers - Led the marketing strategy including: offline/online marketing, SEO, SEM, content marketing, PR, email marketing, event marketing, and social media - Conversion optimization ninja that led the website “product” by overseeing the strategy for new design, development of new tools, and conducting the analytics and user segmentation analysis- Traffic generator who delivered traffic results and grew traffic base via SEO, SEM, content marketing, and traffic partnerships- Analytical wizard responsible for analyzing and presenting user insights and analysis- Build and oversee the annual marketing budget and projections under strict ROI guidelines- Led the sales for credit cards including pitching campaigns to financial institutions, and overseeing the execution

- Lay the groundwork for, led the strategy, and executed all online marketing including: email marketing, social media management, online sweepstakes, web analytics, and online PR- Product lead for the website including new product vision and build, conversion rate optimization, and copywriting- Managed the SEO and SEM agencies to ensure deliverables and ROI- Grew and managed influencer network of 50+ personal finance sites

Toronto, Ontario, Ca

- Developed multi-platform online presence strategy utilizing Social Media outlets including: Twitter, Facebook, Blogs and other mom-focused social media sites in order to drive web traffic and increase brand awareness- Project lead on the redevelopment and redesign of www.bravadodesigns.com: developed timelines, content development, oversaw strategy sessions, etc.- Managed the development of a mobile application- Nurtured and developed relationships with online influencers and digital media contacts (i.e. bloggers, online magazines, etc.) to build online brand presence- Project lead on the creation, social media promotion and implementation brand blog: http://www.bravadodesigns.com/connect/bravado-mama-blogs- Implemented corporate twitter strategy to build a follower base by utilizing industry influencers (@BravadoDesigns) - Tracked and analyzed online and social media metrics to evaluate effectiveness of digital media campaigns- Analyzed, developed and coordinated email campaigns to drive web sales- Designed and oversaw implementation of digital media strategies including: partnerships, maintaining relationships with influencers, analyzing the impact of new social media platforms, and analyzed new industry trends online- Designed two web pages for brand extensions (www.basicsbybravado.com, and www.breastfeedinginformation.org) - Analyzed and monitored both competitors and brand position within the digital landscape

Toronto, Ontario, Ca

- Executed elements of new product launches and product extensions, including communications to consumers and wholesale partners, new packaging development, planning and attending photo shoots, and other aspects of bringing a new product to market- Developed creative pieces by utilizing Photoshop, Illustrator and inDesign to produce sales pieces, promotional material and packaging- Planned and executed various events including fashion shows, trade shows and conferences- Analyzed data to develop reports on various market and consumer trends and behaviours- Trade marketing, including: supporting the sales team in nurturing existing accounts and account prospectingmanaging and developing promotional materials including: product order forms, wholesale kits, line sheets, in-store POS and other sales toolscreating and sending monthly e-communications to wholesale customers, supporting in-store events, developing pre-pack floor units, product kits, GWPs and other initiatives

Montreal, Quebec, Ca

- Provided support to the development and implementation of programs to improve sales- Compiled and analyzed weekly and monthly reports- Assisted in the tracking, post analysis and research in assessing the effectiveness of customer retention/loyalty programs and campaigns- Liaison with ad agency to review and approve copy in both English and French- Monitored and reported on customer interaction with call centres

Menlo Park, California, Us

- Researched and developed reports on sales leads, market trends and industry data- Analyzed data to determine trends and develop customer and industry profiles- Wrote and proofed copy in both English and French in a variety of mediums (posters, reports, - Created creative pieces including PowerPoint presentations, proposals, internal comm. packages, etc.)- Developed internal marketing initiatives including the creation of internal websites and internal sales promotional pieces and initiatives- Coordinated marketing activities including a direct mail campaign and a trade show

Richmond Hill, Ontario, Ca

- Created and launched digital national training campaign for BMW Motorcycle Retailers- Designed, wrote and proofed marketing communication pieces in both English and French- Assisted in various team based initiatives via market research and developing written reports- Developed monthly reports via analyzing sales trends and marketing data- Assisted in the planning and logistics of various events- Developed research reports on new internal initiatives including: customer loyalty programs and digital marketing opportunities

Business Administration Honors, Co-Op Option With Concentration In Marketing

Education record

Education record