Evp, General Manager
May 2013 - Mar 2018
AeroLeads people directory · profile
Mel Smart Email & Phone Number
New Business Specialist, Brand Storyteller and Team Builder
1 work email found
@mac.com
3 phones found area 646 and 248
LinkedIn matched
✓ Verified August 2026
4 data sources
Profile completeness 86%
Role
New Business Specialist, Brand Storyteller and Team Builder
Location
Birmingham, Michigan, United States
Who is Mel Smart? Overview
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Quick answer
Mel Smart is listed as New Business Specialist, Brand Storyteller and Team Builder based in Birmingham, Michigan, United States. AeroLeads shows a work email signal at mac.com, phone signal with area code 646, 248, and a matched LinkedIn profile for Mel Smart.
Mel Smart previously worked as EVP, General Manager at Mccann Detroit and EVP, Integrated Client Services Director at Mccann Erickson Detroit. Mel Smart holds Bachelor Of Arts, English from Oklahoma State University.
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Email format at mac.com
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{first}_{last}@mac.com
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Profile bio
About Mel Smart
Extensive experience in integrated marketing across multiple industries including, but not limited to: automotive (General Motors), travel (Pure Michigan and MGM Grand Detroit Hotel & Casino), financial services (Ameriprise Financial and CTI – Columbia Threadneedle Investments), grocery retail (ALDI), energy (PG&E – Pacific Gas and Electric), CPG (Bob Evans Foods), QSR, Casual Dining and Fine Dining restaurants (McDonald’s, Subway, Arby’s, O’Charley’s, Ruth’s Chris and Bob Evans Restaurants) and B2B (GM Fleet and Michigan Business and Talent Attraction).Passionate about building teams that deliver great work and solid results for clients. Committed to profitable agency growth via both organic and new business assignments. Consistently delivered some of the highest margins within WorldGroup.A strategic thinker that understands how to effectively integrate brand strategy with the tactical sales driving needs of the business. In addition, a seasoned utility player who isn’t afraid to roll up her sleeves and dive into the numbers to uncover business or consumer insights to move the business forward.
Listed skills include Integrated Marketing, Advertising, Business Strategy, Customer Insight, and 28 others.
7 roles · 28 years
Mel Smart work experience
A career timeline built from the work history available for this profile.
Evp, Integrated Client Services Director
May 2013 - Feb 2014
Business Strategy Director
Go-to strategist for all new business communications and presentations, from restaurant chains to CPG and casinos to lawn care.Restaurant industry and food specialist providing strategic leadership and consumer insights for all food clients (Arby's, O'Charley's, Ruth's Chris Steak House, Mitchell's Fish Market, Ferrero Rocher, Tic Tac and Nutella). Writer and editor of the quarterly newsletter, Food + Thought.
Jan 2008 - Jun 2012
Director Of Marketing
Directed all aspects of McDonald's co-op marketing including PR/communications plans, creative strategies and media strategies for the Pacific Sierra Region - 550 McDonald's restaurants in 7 DMAs in Northern California and Reno representing over $1B in annual sales.
Aug 2005 - Nov 2007
Vp Account Director
Leo Burnett Worldwide
Led Client Service team on multiple McDonald's Co-Op accounts; MOCNI (McDonald's of Chicago & NW Indiana), MAC Inc (McDonald's of Greater New England) and Arcos Dorados (McDonald's of Argentina) as well as the I'm Lovin' It global campaign launch and the U.S. National Kids' business.
1999 - 2005
~6 yrs
Account Supervisor
Account Supervisor leading a regional field office team for McDonald's NOADCO (McDonald's of Greater New Orleans) representing 80 restaurants and 22 owner/operators.
Jan 1997 - Jul 1999
Account Executive/Media Planner
Mason & Moon Advertising
AE/Media Planner on multiple retail accounts including Subway Restaurants (Tulsa and OKC Co-Ops), Steve Bailey Honda, Play it Again Sports, Outlet Malls of America and Brown Furniture Company.
May 1993 - Dec 1996
1 education record
Mel Smart education
FAQ
Frequently asked questions about Mel Smart
Quick answers generated from the profile data available on this page.
What is Mel Smart's role at their current company?
Mel Smart is listed as New Business Specialist, Brand Storyteller and Team Builder.
What is Mel Smart's email address?
AeroLeads has found 1 work email signal at @mac.com for Mel Smart.
What is Mel Smart's phone number?
AeroLeads has found 3 phone signal(s) with area code 646, 248 for Mel Smart.
Where is Mel Smart based?
Mel Smart is based in Birmingham, Michigan, United States.
What companies has Mel Smart worked for?
Mel Smart has worked for Mccann Detroit, Mccann Erickson Detroit, Merkley + Partners, Mcdonald'S Corporation, and Leo Burnett Worldwide.
How can I contact Mel Smart?
You can use AeroLeads to view verified contact signals for Mel Smart, including work email, phone, and LinkedIn data when available.
What schools did Mel Smart attend?
Mel Smart holds Bachelor Of Arts, English from Oklahoma State University.
What skills is Mel Smart known for?
Mel Smart is listed with skills including Integrated Marketing, Advertising, Business Strategy, Customer Insight, Creative Strategy, Brand Architecture, Marketing, and New Business Development.
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