As a Marketing Manager at a luxury hotel in Barcelona, I specialize in brand positioning within the competitive high-end hospitality market. Positioning Strategy: Defined the hotel’s positioning strategy within Barcelona's competitive luxury market, solidifying its reputation as a top choice for discerning travelers.Leadership of Integrated Campaigns: Coordinated and executed comprehensive marketing plans for the hotel and its venues, including restaurants and spa, with a focus on increasing visibility and attracting the right audience.Brand Development: Developed branding guidelines for food and beverage outlets (F&B), ensuring a cohesive and sophisticated visual identity across print and digital media.Collaboration with PR Agencies: Partnered with a public relations agency to effectively reach key target audiences and strengthen the hotel's market presence.Internal Communication: Implemented internal communication strategies to ensure alignment across all teams with the brand's vision and values.

Logistical and administrative coordination of marketing actions with suppliers and other internal departments.Support to the Branding area in the control and monitoring of the results.Promotion of the positioning of hotels, internally and externally.Support in the development of the annual communication strategy for SOFIA and its restaurants.Support corporate in the strategy and plan of Social Networks at the hotel level and coordination of all actions.Unify objectives with corporate to maximize results and find and enhance communication channels.

As a Marketing Coordinator I was responsible for performing the following tasks in accordance with Waldorf Astoria True Service Standards. Create and execute Waldorf Astoria Amsterdam’s social media plan for all food and beverage outlets, Guerlain Spa, and hotel in general. Review, develop, and maintain collaboration requests with local brands, press, and online media.Supporting all hotel departments by designing and creating hotel collateral, menus and promotional material (hard copy and electronic).Maintenance of all our online channels, our Waldorf website, Spectrum website, third party websites and extranets.Support with photoshoots, video shoots and press or marketing events.Create quarterly newsletters, and other creative ideas of communication.Support the Senior Marketing Executive by implementing the yearly marketing plans, campaigns and activities.Utilize innovative thinking to drive increased awareness for hotel offerings both locally and internationally.

Support the department in various graphic design needs including the designing of advertising collaterals, brochures, newsletters, templates, presentations, etc. Assist in creating impactful content and copywriting for website, social media, and other digital marketing channels of the resort. Assist in editing photos and video assets of the resort used in various digital marketing channels. Proofreading and editing of all resort content across online and offline channels. Create and manage daily content on social channels and active management of website. Assist in marketing photoshoots and filming projects. Assist in the preparation of media and influencer fam trip visits to the resort. Assist the Assistance Digital Marketing Manager in other related tasks. Assist the Director of Marketing in other related tasks. 6 months intership.

Google Adwords and Social Media ads. Engaging with followers, responding to comments & questions. Experience developing and creating visuals and video optimized for sharing.Interacción y conversación con los usuarios en Facebook e Instagram. Planificación y estrategias. Creación de contenido, implementación de plan de contenidos. Creación y optimización de campañas online en redes y en Google Adwords. Redacción y envío de Newsletters y comunicados de las marcas.

Google Adwords and Social Media ads. Creativity & Content Creator. Preparing and scheduling updates, sharing relevant content, keeping in touch with fans and followers.Administración y optimización de redes sociales. Creación de contenidos y diseños. Gestión y administración de campañas en Facebook/Instagram Ads, Twitter Ads y Google Adwords. Seguimiento continuo de las tendencias en la web y de las opiniones de los consumidores. Elaboración de informes para clientes, datos y estadísticas. Experiencias con: T4F Time For Fun Argentina, Universal Music, Pop Art, Solans Hoteles, Howard Hohnson Funes, Tarjeta Shopping, y más.