Melaine Fuentes Email & Phone Number

New York, NY, US

Managing account delivery teams to deliver on web analytics technical and reporting projects with high quality.

Greater New York City Area

Develop measurement strategy aligned to business objectives and needs (KPI development)Day to day client relationship managementDesign and create data visualizations and dashboards accompanied with analysis and insights to support digital (website, mobile, advertising) optimizations Work with data architecture team to ensure clean data meeting client needs.

Greater New York City Area

-Create and implement success measurement plan, which is aligned closely to the goals and objectives of three businesses-Empower management team to make data driven decisions through recurring and ad hoc reporting and insights-Define and analyze the behavior of selected cohorts to alter negative inflection points-Establish and enforce a tagging.

• Helped build a world class measurement function for one of the fastest growing online media properties by identifying of key performance metrics, competitive benchmarking, market analysis, and presenting key insights
• Analyze user behavior on the site, segmented by areas inline with business strategies and goals.
• Present internal clients with suggestions and ideas to increase user engagement, ad sales opportunities, audience growth and site performance optimization
• Manage analysts creating and maintaining dashboards and ad hoc reports for leadership, editorial, sales, technology and marketing teams

• Manage actionable reporting of web metrics for iVillage owned and operated properties (iVillage.com, iVillage.co.uk, Momtourage.com, NeverSayDiet.com, DietAnotherDay.co.uk and Petside.com) and provide senior management.
• Identify major driving forces of web site traffic and the impacts of marketing initiatives, technology changes, online trends and Key Performance Indicators
• Provide Omniture training, metrics support and manage metrics reporting for editorial, sales, finance, business development and marketing teams

• Developed, implemented and managed sales ad hoc research request process using primary and syndicated data sources
• Consumer segmentation profile using MRI, comScore and @plan databases to complete target audience profiling including demographic, behavior and usage information
• Responsible for gathering and analyzing consumer insights about iVillage’s general market, online trends and women consumers assuring confidence of sales team to sell with research
• Assisted in analysis and presentation of survey research findings used to determine product usage and ad awareness among iVillage target audiences

• Initiated and executed special projects to meet client's marketing and public relation needs
• Worked with clients to understand on the effectiveness of current and previous consumer marketing programs
• Implemented new program of research and analysis for Fortune 500 corporation
• Prepared and presented quarterly qualitative and quantitative editorial and advertising ranking reports to clients
• Trained clients on use of database and online system

Bronx, NY

Held various functions during college working both part and full time. Assisted in visualizing and implementing global marketing plan for E-Commerce specialty store through various affiliate programs and partnerships.

Mba, Marketing, Technology

Masters in Business Administration. General Studies with classes in marketing, statistics and computer information science.

B.S., Communications

Concentration in Graphic Communications