Melanel Perez Email & Phone Number

Valenzuela, Ncr, Ph

➤ Improve the operational systems, processes and policies in support of the TVH mission -- specifically, support better management reporting, information flow and management, business process and organizational planning.➤ Define, develop and implement performance metrics of the Digital Marketing Specialists and the management team (Team Leaders and Marketing Managers) and define standards of improvement based on results.➤ Conceptualize and build marketing automations for marketing campaigns and process workflows of the company using various digital marketing platforms like Ontraport, Zapier, Infusionsoft, Mailchimp, etc.➤ Analyze and improve organizational processes, and work to improve quality, productivity and efficiency. Oversees high-level HR duties, such as attracting talent and setting training standards and hiring procedures.➤ Provide Trainings on Digital Marketing such as basic branding strategies and elements, advanced campaign building and contact management using advanced platforms like Ontraport and Infusionsoft, Social Media Management platforms (Hootsuite, MeetEdgar), Basic SEO through Yoast and basic keyword research.➤ Define, prioritize and maintain the website and digital enhancement roadmap ensuring alignment to the digital strategy, business needs and business priorities➤ Lead collaborative continuous improvement efforts across all departments to identify, plan and implement capabilities based on quantitative and qualitative customer feedback➤ Create strategic Media Plans for promotions, events, sponsor initiatives for the monthly recruitment drives and facilitate execution➤ Provide monthly reports of the effectiveness of all campaigns including email, social, digital and mobile.➤ Responsible for the social media strategy of the company and aligning that strategy to advertising efforts and marketing goals.➤ Proactively utilize social media analytics to determine the most successful posts, campaigns and improve interaction / engagement.

➤ Conceptualize, design, develop, execute and analyze email campaign performance.➤ Created, monitored and managed e-mail marketing campaigns via MailChimp to engage with their potential clients.➤ Create content and design branded (sales) landing pages to drive leads➤ Developed a Social Media Strategy to build a reputable online brand.➤ Create and implement integrated digital marketing campaigns as planned➤ Manage social media channels (Facebook, Instagram and Twitter) ➤ Create a social media calendar and schedule posts via Hootsuite➤ Create social media images and apply branding using Canva➤ Repurpose content and drive traffic to the website➤ Basic video and audio editing for podcasts and youtube interview videos➤ Other tasks include: Data Mining/Lead Generation, Website Management, Major Research Projects, Appointment Setting, Client Liaison, etc.

San Juan, Manila

➤ Handle and manage corporate accounts for John Calub Training, Inc.➤ Conceptualize strategies in marketing and prospecting for new clients to present our company profile to.➤ Telemarketing and Email Blasting➤ Manage corporate events and training

Quezon City, Metro Manila

➤ Handled and managed all aspects of Above the Line marketing for Wrangler Philippines such as OOH (Out of Home) media and print advertisements. ➤ Maintained an established relationship with billboard suppliers and advertising/PR agencies➤ Sourced for good and effective billboard sites for Wrangler Philippines (includes writing billboard requirements for Wrangler and oculars along Edsa and handling government requirements for print advertisements)➤ Sourced for suppliers (billboard suppliers, printing companies, advertising and PR agencies)➤ Worked with the suppliers in terms of contract agreements and other documents needed for billboards and print advertisements➤ Created layouts for Wrangler placements on magazines like Cosmopolitan and Status magazines➤ Managed shoots for advertisements and advertorials with the rest of the marketing team➤ Managed events for Wrangler Philippines (includes screening models, sourcing for good venues, caterers, and other suppliers.)

➤ Manage contact lists and customer spreadsheets➤ Maintain a calendar and set up meetings➤ Take transcription and handle correspondence➤ Make travel arrangements➤ Handle billing and accounting➤ Prepare and send out e-mail newsletters➤ Prepare, collate proposals/documents and meeting materials➤ Handle client inquiries by e-mail➤ Data Mining/Lead generation➤ Social Media Marketing/Management

Ab, Communication Arts

Education record