DIGITAL MARKETING STRATEGY To drive the leap of AXA MX to a leading edge marketing strategy based on the digital world; trough developing Omni channels, Digital Ecosystems per LoB and Segments, Including HR recruiting strategy (in Progress) and develop collaboration partnerships with media players (Google, Facebook, Twitter among others), Agencies, Content providers, IT teams and developers.CONTENT MARKETING Participant of the Editorial Committee developed the strategy and implementation of digital multi-channel content marketing solutions to different audiences among the company. Develop the website content, blogs, social media, social linking strategy, brand ambassadors releases, media content seeding and negotiations with leaders of opinion, Email marketing, Newsletter utilizing Video; info graphics, Whitepapers, Articles and SM Posts To drive the leap of AXA MX to a leading edge marketing strategy based on the digital world; trough developing Omni channels, Digital Ecosystems per LoB and Segments, Including HR recruiting strategy (in Progress) and develop collaboration partnerships with media players (Google, Facebook, Twitter among others), Agencies, Content providers, IT teams and developers.SOCIAL MEDIA STRATEGY including: Social Media commerce, SM Performance, SM Cross Sell Campaigns, SM Engagement Campaigns, SM Servicing (Along with call center and Operations), SM PR via Ambassadors, SM Reputation Crisis, SM CRM Serve as an evangelist for our message, brand, and content through thought leadership and blogging, social media, and speaking. PROJECT DEVELOPMENTS: In charge of Redesigning the website (In progress), developed blogs, Quotation tools, landing pages, Registration tools, SM Tabs, Banners, Rich media formats, Google Analytics strategy implementation, SEO strategy, Mobile landings and banners

ePR & REPUTATION MANAGEMENT Developed SM Policies and Protocol for Employees and Distributors, CEO ePR strategy on Twitter and LinkedIn, Crisis Management Post mortem analysis, web streaming conferences, participant on the Crisis Management Committee, Measurement of effectiveness. Monitoring brand and reporting on live dashboard ONLINE ADVERTISING in Charge of Media Planning per objective (Performance, Awareness, Engagement, Recruiting fans/followers, Cross Sell, Up Sell, Negotiations, Media Forecast, ecommerce, Online Research, SEM, Funnel and Media Monitoring Analysis.

In charge of the operation for the online Network US Hispanic leader by providing advertisers with the best soluctions such firsts as radio and video streaming, social media tools, and pure play online ad network to main brands. Opening the operation in MX along with the Country Manager and increased the client portfolio by +110% above expectations.

In charge of new business and coordination among commercial teams, operational team, agencies and brands. Implementing, Monitoring, Optimization and development media campaigns. Coordinating +50 campaigns simultaneously GM, P&G, CPTM, Nike, Bancomer, and AMEX among others.

Manage client relationship, leading key projects, in charge of marketing campaigns, managing budget and expenditure, doing consultations and bringing new business to the agency. Scotiabank- Redesign of IntranetAeroméxico- Digital marketing strategy (market Research, redesign of portal, digital campaigns, online media plan, forecast ecommerce, 360° campaigns) Seguros BBVA Bancomer- Digital Strategy, Media Plan and optimization on SEM and Display campaigns Cetelem BNP Paribas e-commerce strategy

Liaison between clients and media to fulfill needs and developing new business. Focusing on Hispanic Market. Generating alliances with partners to increase online audience significantly. Key Accounts: RoyalBank, Mexican Council, ILAC, Seneca College.

Assistance to Marketing Internacional Director for Latin America & Caribe.