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Luxury fashion executive with 15 years expertise in merchandising and driving distribution growth for leading global brands’ wholesale and retail businesses. Key strengths include overseeing business operations, brand awareness building, sales, buying and merchandising strategies and developing long term relationships with luxury retail partners. Highly experienced advising fashion house leadership on global fashion trends and nuances of local markets, leading retail sales teams, animating product in-store/online and analytical sales analysis.
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Director Of SalesSydney Evan Apr 2024 - PresentUs -
Fashion Business Development ConsultantAubriotconsulting.Com Sep 2023 - PresentWork with brands to build out strategic long term wholesale revenue growth plans, go-to-market strategies, manage and execute showroom setup - including new collection/capsule launch with key wholesale partners + brick and mortar D2C retail pop ups. Implement actionable new processes to yield increased sales - identify internal opportunities to grow wholesale, propose new account targets, manage and grow current accounts thoughtfully. Identify and manage off price/sample sale opportunities and analyze potential improvements to brands current logistics/3PL process.Collaborate with brand team internally on merchandising to develop and assort the line specific to the target wholesale market. Fine tuning costing, margin analysis, and development of commercial brand deck and line sheets.
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Global Director Of SalesLisa Marie Fernandez Jan 2021 - Aug 2023
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Director Of SalesCo Aug 2018 - Jan 2021Los Angeles, California, Us -
Senior Sales ManagerCd Network May 2017 - May 2018New York, Ny, UsAlexandre Vauthier, Courreges, Fausto Puglisi, Francesco Russo, Jumper 1234, Redemption, Ryan Roche -
Director Of Sales: Womens Wholesale And Retail Rtw, Shoes And Handbags North And South AmericaBarbara Bui Mar 2015 - May 2017Paris, Fr -
Sales Manager North & South AmericaBarbara Bui May 2012 - Jan 2015Paris, Fr• Manage the North and South American wholesale operation for the Barbara Bui Ready to Wear, Shoe and Handbag Collections; • Responsible for nurturing mutually profitable business relationships with all department store accounts and 25 specialty store accounts• Control distribution across all markets; strategically plan out distribution to avoid conflicts and navigate away from under-performing accounts• Repositioning of the Barbara Bui business through defining and implementing a new product and business strategy• Personally increased wholesale business in North and South America by 20% from SS12 to SS13, 105% from SS13 to SS14, and 100% from FW12 to FW13;• Research and target potential clients in key markets; opened 11 new specialty store accounts over the course of two seasons• Travel to Paris 4x a year to consult on the retail buys for the Barbara Bui owned retail boutiques in New York, Beverly Hills and South Coast Plaza utilizing knowledge of upcoming market trends and regional differences • Fully manage the existing business and new client acquisition; schedule/conduct market appointments, process orders/swaps, monitor selling and general account maintenance • Promote the Barbara Bui brand by planning in-store events and designer appearances with clients; • Analyze weekly and monthly sales for all accounts; react to results with incentives and communicate feedback directly to Commercial Director in Paris• Directly manage and oversee the New York Showroom; coordinate and plan all market prep activities• Communicate directly with Paris on pricing/margin adjustments; create exclusive style offerings • Travel to stores regularly for product knowledge seminars and trunk shows• Oversee logistics, freight forwarding and distribution of stock from Paris directly to clients; • Manage all accounts receivable and collecting payment from all accounts; process all bank transactions for the US wholesale -
Wholesale Account Executive + Assistant Buyer RetailMissoni S.P.A. Jun 2008 - May 2012Milan, Lombardy, It• Point person for all US wholesale clients and divisions including Department Store and Specialty retailer; communicate regularly with the buying team, sales associates and visual• Prepared market schedule for all US wholesale clients and divisions - Women’s and Men’s – for the selling periods in New York and Milan• Researched new clients in previously untapped markets; acquisition of new specialty client business• Introduced emergent areas of the Collection to existing clients thereby expanding our in store brand breadth; i.e. introduced never before purchased hosiery classification to Bergdorf Goodman; picked up line Resort 2010 line (continue to do so)• Sold the Women’s Collections to all US buyers during the wholesale selling periods taking place in New York and Milan• Supervised and conducted the buying appointments for department store and specialty clients; guided buyers through the Collection and look book noting key trends and pieces specific to their customer/market• Collaborated with production on exclusive style offerings, available bodies/fabrics, pricing and negotiated quantities• Worked closely with the Italian office and the factory to resolve client issues, adhere to delivery window for sample and stock orders, and to fulfill special requests• Collaborated with EVP each season on the buys for the Missoni owned boutiques in North America – New York, Beverly Hills and Malibu – Ready to Wear, Swimwear, Accessories, and Kids • Communicated with and managed the operations including special promotional events pertaining to the Missoni licensees for the US Missoni stores; responsible for making seasonal/need based buys from each of the licensed vendors for NY, LA and Malibu doors; • Accompanied EVP on the buying trips to Milan for the Women’s F/W and S/S Runway selling to conduct buying appointments for US wholesale clients; assisted EVP with Missoni buys for NY, LA and Malibu doors; bought licensees;
Melanie Berger Skills
Melanie Berger Education Details
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Questrom School Of Business, Boston UniversityMarketing
Frequently Asked Questions about Melanie Berger
What company does Melanie Berger work for?
Melanie Berger works for Sydney Evan
What is Melanie Berger's role at the current company?
Melanie Berger's current role is Director of Sales | Sydney Evan.
What is Melanie Berger's email address?
Melanie Berger's email address is me****@****ail.com
What is Melanie Berger's direct phone number?
Melanie Berger's direct phone number is +121227*****
What schools did Melanie Berger attend?
Melanie Berger attended Questrom School Of Business, Boston University.
What are some of Melanie Berger's interests?
Melanie Berger has interest in Children.
What skills is Melanie Berger known for?
Melanie Berger has skills like Merchandising, Fashion, Marketing, Retail, Wholesale, Market Research, Social Media, Advertising, Social Media Marketing, Powerpoint, Marketing Strategy, Market Planning.
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