Co-Founder, Managing Director
CurrentWith DITTY BIRD®, we continuously strive to develop Fun and Educational Books for Babies, Toddlers and Preschoolers.
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@gsk.com
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Melanie Boujonnier is listed as Co-Founder, Managing Director at Ditty Bird® | MeMa Publishing, based in Sant Josep, Balearic Islands, Spain. AeroLeads shows a work email signal at gsk.com and a matched LinkedIn profile for Melanie Boujonnier.
Melanie Boujonnier previously worked as Senior Brand Manager - Across Nicabate, Sensodyne & Children's Panadol at Gsk and Senior Brand Manager - Vanish at Reckitt Benckiser. Melanie Boujonnier holds Master Of Science In Management, Marketing from Neoma Business School.
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Melanie Boujonnier is a Co-Founder, Managing Director at Ditty Bird® | MeMa Publishing. She possess expertise in business planning, management, fmcg, forecasting, product development and 10 more skills.
Listed skills include Business Planning, Management, Fmcg, Forecasting, and 11 others.
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Ibiza, Balearic Islands, Spain
With DITTY BIRD®, we continuously strive to develop Fun and Educational Books for Babies, Toddlers and Preschoolers.
London, United Kingdom
Responsibilities:• Managing a brand portfolio. Market value of £35M in 2008.• Leading the business planning cycle (LTP, brand plans, budget)• Leading European strategic launch (research process, brand strategy, marketing mix)• Developing and implementing specific innovation, renovation and commercial initiatives plansKey achievements:• Led Nestle Chilled Dairy to become N°1 in dessert in Q2 2008 by strengthening Aero position: creation of a mousse range with the launch of 2 NPD• Strengthened Nestle Chilled Dairy position on split pot dessert by launching a range of Smarties dessert• Reduced PCI on Milkybar desserts while maintaining product quality
Paris Area, France
Responsibilities• Supporting the Brand Manager in recommending and implementing the brand strategies, objectives and communication plans• Developing and implementing specific innovation and renovation plans• Monitoring market and sales performance, monthly report, sales forecast, marketing budgetKey achievements• Led the launch of Synthol Mini: concept test, product development, packaging development, price strategy, creation of sales, promotion and communication tools, commercial presentation, project control and post analysis• Led packaging development of the strategic brand extension, SyntholKine • Managed brand communication development: TV, Press, Print, PR, POS, Online. Total of 8 TV ads (7 local copy, 1 global copy)
2003 – 2006 Reims Management School, Reims, France Master of Science in Management, including a semester at: International University.
2001 – 2003 Napier University, Edinburgh, United Kingdom Bachelor of Arts in Business Management, including a semester at: New Mexico.
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Melanie Boujonnier works for Ditty Bird® | MeMa Publishing.
Melanie Boujonnier is listed as Co-Founder, Managing Director at Ditty Bird® | MeMa Publishing.
AeroLeads has found 1 work email signal at @gsk.com for Melanie Boujonnier at Ditty Bird® | MeMa Publishing.
Melanie Boujonnier is based in Sant Josep, Balearic Islands, Spain while working with Ditty Bird® | MeMa Publishing.
Melanie Boujonnier has worked for Ditty Bird® | Mema Publishing, Gsk, Reckitt Benckiser, Lactalis Nestle, and Glaxosmithkline Consumer Healthcare.
You can use AeroLeads to view verified contact signals for Melanie Boujonnier at Ditty Bird® | MeMa Publishing, including work email, phone, and LinkedIn data when available.
Melanie Boujonnier holds Master Of Science In Management, Marketing from Neoma Business School.
Melanie Boujonnier is listed with skills including Business Planning, Management, Fmcg, Forecasting, Product Development, Customer Insight, Marketing Communications, and Market Research.
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