With DITTY BIRD®, we continuously strive to develop Fun and Educational Books for Babies, Toddlers and Preschoolers.

Responsibilities:• Managing a brand portfolio. Market value of £35M in 2008.• Leading the business planning cycle (LTP, brand plans, budget)• Leading European strategic launch (research process, brand strategy, marketing mix)• Developing and implementing specific innovation, renovation and commercial initiatives plansKey achievements:• Led Nestle Chilled Dairy to become N°1 in dessert in Q2 2008 by strengthening Aero position: creation of a mousse range with the launch of 2 NPD• Strengthened Nestle Chilled Dairy position on split pot dessert by launching a range of Smarties dessert• Reduced PCI on Milkybar desserts while maintaining product quality

Responsibilities• Supporting the Brand Manager in recommending and implementing the brand strategies, objectives and communication plans• Developing and implementing specific innovation and renovation plans• Monitoring market and sales performance, monthly report, sales forecast, marketing budgetKey achievements• Led the launch of Synthol Mini: concept test, product development, packaging development, price strategy, creation of sales, promotion and communication tools, commercial presentation, project control and post analysis• Led packaging development of the strategic brand extension, SyntholKine • Managed brand communication development: TV, Press, Print, PR, POS, Online. Total of 8 TV ads (7 local copy, 1 global copy)