Mélanie Bradaia Email & Phone Number

France

Paris, Île-de-France, France

On a mission to enable every brand with the capability to deploy a new customer data infrastructure, natively dynamic and controlled by users, complementing first and third-party data. Unlocking personalized engagement, deeper and data-driven relationships, and new circular business models for brands.

Paris, Île-de-France, France

In charge of the Womenswear Trade Marketing portfolio for Galeries Lafayette Haussmann, Champs-Elysées, the 57 regional stores and BHV Marais & Parly 2 - managed over 200 diverse fashion brands (fashion sport, mainstream, designers, luxury brands).Built each partner’s marketing strategy with a business and brand awareness approach, according to GL & BHV.

Région De Paris, France

Implemented the Product Strategy in order to reach image, turnover, profitability and margin objectives:- Built briefs for Design team according to market trends, sales performances and the sector’s quarterly objectives: new shapes, stories and animations - Built quarterly Marketing plans: retroplanning, collection plan (stories, shapes, colors), pricing.

Paris 01, Île-de-France, France

Conducted in-depth competition surveys, providing insights for the product development strategy and briefs to Design teamDeveloped Showroom Books: key documents presenting the collections to the buyers during buying sessionsBuilt sales tools for retail teams: storytelling and key product information to support salesManaged the product flow (prototypes.

Singapore - Perth

Consulting mission as part of an academic program in partnership with Capgemini: support a business model shift towards digital for Sodexo’s Energy & Resources divisionCoordinated the launch of 2 pilot projects in mining camps, relying on connected solutions (IoT):- Designed prototypes features aimed at generating cost savings and customer satisfaction.

Région De Paris, France

Lingerie portfolio: negotiated marketing deals and managed partnerships with over 50 suppliers to:- Meet each brand’s image & business objectives in Galeries Lafayette’s 57-store network- Meet the portfolio’s financial targets (> 100K€ per year through negotiated marketing budgets)Project management of negotiated in-store and digital operations.

Région De Paris, France

> Somhome is a website that brings together landlords and tenants thanks to an online matching system Business development: defined the partnerships’ roadmap and onboarded new partners to develop brand awarenessCommunication: responsible for editorial content on all channels and management of the negotiated partnerships

Région De Paris, France

• Academic part-time consulting project conducted in English, within a team of 6 students
• Survey of existing support programs designed for start-ups on a worldwide scale
• Qualitative interviews with entrepreneurs and benchmark
• Recommendations concerning innovative programs to support new businesses: a cooperative incubator based on Dassault’s community and a rescue program

Région De Versailles, France

• Conducted weekly practice sessions in economics for students preparing for the competitive examinations to enter France’s top business schools

Compiègne, France

• Community service in a non profit social organization (the French Food Bank)* Work in a social grocery store: collecting and sorting the food

Master Of Science (Msc) - 2018 Graduate, Master Of Science In Management

Activities and Societies: Head of communication of UN’ESSEC : a diplomacy, negotiation and geopolitical student’s association – attended.

Master'S Degree, Management

6-month exchange program at the University of Business, Economics and Law in Gothenburg, Sweden Courses followed: - Retailing, Wholesaling.

Classe Préparatoire Économique Et Commerciale Option Économique

Activities and Societies: Member of the school's Students Bureau (BDE): in charge of organising events such as : - A ski trip for a group.

Baccalauréat Mention Très Bien

Specialization in economics Graduated with First Class Honors.