Head Of Marketing Confectionery
Current
Mar 2023 - Present
AeroLeads people directory · profile
Melanie Chen Email & Phone Number
Head of Marketing Confectionery
at
Nestlé
LinkedIn matched
✓ Verified Jun 2026
3 data sources
Profile completeness 100%
Current company
Role
Head of Marketing Confectionery
Location
Greater Sydney Area, Australia, Australia
Who is Melanie Chen? Overview
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Quick answer
Melanie Chen is listed as Head of Marketing Confectionery at Nestlé, based in Greater Sydney Area, Australia, Australia. AeroLeads shows a matched LinkedIn profile for Melanie Chen.
Melanie Chen previously worked as Marketing Director Innovation & Renovation, Ice Cream Europe at Unilever and Senior Marketing Manager at Unilever. Melanie Chen holds Bachelor Of Commerce, Marketing Double Major And International Business Major from University Of Sydney.
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Email format at Nestlé
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Nestlé
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Profile bio
About Melanie Chen
I've been privileged to work on some of the best brands in the world (around the world) to become a Marketing Manager with exciting experience in the consumer goods, beauty and drinks industries. I get excited about taking my business and brands to new heights, turning around big challenges on our biggest brands and hope the work we do today makes people's lives richer, even if it is just for fleeting moment. I pride myself on being all-in when it comes to delivering ambitious plans.Having started my career in sales and category management, you'll find a blend of strategic, analytical and creative capabilities along with a long experience in innovation, insights, team building, brand development and building, media and storytelling. Hailing from the University of Sydney with a Bachelor of Commerce.
Listed skills include Marketing Communications, Fmcg, Brand Management, Market Analysis, and 20 others.
Current workplace
Melanie Chen's current company
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11 roles
Melanie Chen work experience
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Marketing Director Innovation & Renovation, Ice Cream Europe
Dec 2020 - Mar 2023
Senior Marketing Manager
Working, playing and leading with a great team to deliver exciting new ground in the world of ice cream for Australia and New Zealand.What I’m proud of so far:- Building a strong relationship with the global and regional teams to turnaround growth, profitability and create an exciting innovation roadmap for ANZ- Driving and delivering one of the most.
Jan 2018 - Dec 2020
Senior Brand Manager
- Managing 70% of the Campari Brand portfolio through ownership of premium bourbon worth RSV $270M with $6M Media budget - Step changed the brand's growth performance into 2018 through innovation, media and targeted segment strategies to become a true bourbon challenger brand.- Strengthened Wild Turkey’s media strategy towards a pursuit of brand growth and.
Apr 2016 - Jan 2018
Senior Product Manager
Working on the UK's #1 Haircare brand. As of July 2015, taken on the role of Acting Group Product Manager, reporting into the Marketing Director.Key responsibilities include:- Managing the full haircare portfolio and direct management of the haircare team: Product Manager and Assistant Product Manager.- Develop and implement the haircare strategy- Manage.
Jan 2015 - Feb 2016
Product Manager- L'Oreal Paris
Working on the UK's #1 Haircare brand, reporting into the Group Product Manager.Key Responsibilities included:- Managing half the Elvive portfolio and the premium brands portfolio- Led a cross-functional team to implement operational excellence for the brand- Launch significant NPD, developing the creative assets and managing the media launch plan through.
Jul 2013 - Dec 2014
Brand Manager
Managing the market leading MasterFoods® brand within the Herbs & Spices category (RSV $50M+).Reporting into the Marketing Manager, Key RESPONSIBILITIES are:- Leading and Implementing the Herbs & Spices strategy- Leading a cross functional category team to deliver growth initiatives- Innovation Pipeline management- NPD launch activation- Branded.
Jan 2012 - Aug 2013
Woolworths Category Insights Manager
Managing the Category review process for our largest customer Woolworths and deliver category reviews that secure NPD ranging and category and brand growth initiatives.Key RESPONSIBILITIES:- Secure NPD Ranging- New line performance analysis- Activation analysis- Competitor analysis- Shopper analysis- Planogram: Strategic design, Apollo and Space planning.
Feb 2011 - Jan 2012
Business Analyst- Independents
Working within the independents channel to deliver category, activation and forecast management.Key RESPONSIBILITIES:- Delivering category range reviews to secure NPD within the independents channel- Manage the full year field activation program and communication- Manage baseline sales analysis for demand forecasting- Manage and influence stock to DC.
Jan 2010 - Jan 2011
Area Sales Manager
Managing the Sydney Metro region for the Independents, Agri, value and Mass channels.Key RESPONSIBILITIES:- Target incremental points of distribution- Daily store call target across customers- Secure new line ranging- Implement Mars core layouts in all distributors- Create In store theatre around activations to drive off location sales- In additional.
Jul 2009 - Jan 2010
Promotional Systems Analyst
Trade expenditure and field reporting systems management.Key RESPONSIBILITIES:- Systems maintenance of Promax (Trade Send management)- Training and support for all account managers in using Promax- Field reporting systems management of data: New stores, field call reporting, distribution reports- Claims management systems reporting and trainingKey.
Aug 2008 - Aug 2009
2 education records
Melanie Chen education
Bachelor Of Commerce, Marketing Double Major And International Business Major
University Of Sydney
High School Certificate (Hsc), Uai 94.1
Mount Saint Benedict College
FAQ
Frequently asked questions about Melanie Chen
Quick answers generated from the profile data available on this page.
What company does Melanie Chen work for?
Melanie Chen works for Nestlé.
What is Melanie Chen's role at Nestlé?
Melanie Chen is listed as Head of Marketing Confectionery at Nestlé.
Where is Melanie Chen based?
Melanie Chen is based in Greater Sydney Area, Australia, Australia while working with Nestlé.
What companies has Melanie Chen worked for?
Melanie Chen has worked for Nestlé, Unilever, Campari Group, L'Oréal, and Mars.
How can I contact Melanie Chen?
You can use AeroLeads to view verified contact signals for Melanie Chen at Nestlé, including work email, phone, and LinkedIn data when available.
What schools did Melanie Chen attend?
Melanie Chen holds Bachelor Of Commerce, Marketing Double Major And International Business Major from University Of Sydney.
What skills is Melanie Chen known for?
Melanie Chen is listed with skills including Marketing Communications, Fmcg, Brand Management, Market Analysis, Trade Marketing, Customer Insight, Consumer Products, and Marketing Strategy.
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