- Developed product manuals with custom vector illustrations and precise typography manipulation, ensuring clarity and a cohesive brand experience.- Designed user-centered website and mobile wireframes for new affiliate pages using Figma, contributing to enhanced user engagement and seamless navigation.- Created a wide range of marketing materials, including brochures, pamphlets, business cards, and trade show price sheets, while consistently maintaining brand guidelines across digital and print mediums.- Redesigned a bilingual instructions insert, handling both the English layout and Spanish translation/proofreading, improving user accessibility and satisfaction.

- Research and Conceptualization: Managed the design process by researching and generating creative concepts for new products, guiding them through the Design-to-Approval pipeline. This included mocking up potential new items, sourcing samples from China, and facilitating team discussions to review and finalize product lines.- Website Redesign: Led the initiative to redesign and modernize the company’s Shopify website, optimizing its layout and functionality to enhance user experience and attract more buyers. Independently updated and managed the inventory, descriptions, and pricing of over 5,000 products.- Catalog Design: Designed and produced annual catalogs, spanning 144 pages, showcasing new product lines and items that successfully completed the Design-to-Approval process. Ensured cohesive and engaging visuals throughout the publication.- Advertising Design: Created monthly advertisements for top-selling products, featured in American Rider (formerly Thunder Press) magazine and Woman Rider eNewsletter, effectively targeting the rider community and increasing product visibility.- Email Marketing: Developed and launched weekly Email Blast Newsletters to reintroduce one product line each week and/or any special promotions, incorporating the new design aesthetic I created for the brand, and distributed globally to key dealers like Harley-Davidson.

- Founder and Designer of EMC Fantasy Pins, a brand dedicated to creating unique designs for Disney pin collectors, building a niche audience through captivating, themed artwork.- Film Poster Designer for emerging films, creating symbolic, IMDb-listed posters that capture the essence and themes of each project, enhancing their presence in the film industry..- Illustrator for the novel Siempre Juntos, illustrating key scenes that bring to life the story of my grandmother’s survival during the Holodomor in Ukraine, authored by my mother, Clarisa Maman Orfali, and her twin sister, Emilce Maman Orfali.- Brand Identity Projects for start-up businesses, designing visual elements that helped shape early brand concepts and connect with their target markets.- Album Cover and Flyer Designer for Phenotypic Recordings, developing visually compelling CD covers and promotional flyers to support music releases and elevate brand presence.

- Categorized and labeled screenshots for potential board game cards of an award nominated YouTube animated series called "Something Scary" by host Sapphire Sandalo and YouTube channel Snarled with over 2 million subscribers- Created a total of 2,105 labeled thumbnails for potential game card designs - 1,377 thumbnails from season 1 with 11 episodes and 728 thumbnails from season 2 with 6 episodes.

- Designed trade show banners, flyers, and brochures for on-site trade show events- Researched the vegan food industry to design a set of potential logo variations for this new vegan food product startup company and establish its brand foundation

- Customer Consultation & Sales: Collaborated directly with customers to understand their vision and provided expert recommendations for custom framing layouts, effectively persuading them to place framing orders and enhancing customer satisfaction.- Framing & Production: Utilized a variety of specialized tools and techniques to cut, mount, and frame pictures, documents, and artifacts, ensuring high-quality, custom-made or stock frame solutions tailored to each customer’s needs.- Order Management & Efficiency: Played a key role in resolving a backlog of 40+ delayed orders, organizing the workflow, and improving the overall efficiency of the framing department, ultimately leaving the company with orders up to date and a more streamlined, organized operation.

"Revolutionizing the stereotype of art as a hobby."- Brochure Redesign: Revamped the company’s brochure to effectively showcase the various art programs and services, ensuring a more engaging and informative presentation for potential clients and participants.- Illustration for Staff Handbook: Created a comprehensive set of illustrations to visually enhance the Staff Member Handbook, aiding in clearer communication of policies and procedures.- Web Illustration: Designed a detailed landscape illustration featuring artists in a classroom setting, featured prominently on the Art Class Registration webpage, enhancing the visual appeal and user experience.

- Participated in the Adobe Creative Jam competition, a fast-paced tournament to complete an interaction design challenge in just two hours using Adobe XD- We were asked to address the CSU's Basic Needs Initiative in our mobile app prototype work, which included: identifying an area of insecurity and then conceiving, designing, and building a mobile app experience that enables action within and/or outside of the educational system to stabilize and encourage student success

- Created images advertising the product using Adobe Photoshop and Illustrator- Posted images on Facebook, Twitter, and Instagram- Kept track of all social media patterns and post insights- Constructed weekly marketing reports

- Helped customers with disabilities shop for their groceries and grab items out of their reach- Cleaned up the store by tidying up aisles, sweeping, and rolling shopping carts in the parking lot back into their designated spot- Helped the flower and bakery departments when there was a staff shortage- Increased cashier line efficiency through rapid and organized bagging of groceries