Melanie Deitch Email & Phone Number

Bothell, Washington, Us

Edmonton, Alberta, Ca

• Drive the communication and marketing strategy internally and externally, develop and implement initiatives that increase brand awareness (press releases, social media, ads, direct mail campaigns, apparel, signage, and trade show materials), while also bolstering employee engagement via internal communications platforms and events. • Lead the project teams in the development of proposals including written content, graphics, supporting materials and interview preparation. • Support senior managers for business development, human resources, quality and safety with marketing and communication strategy for various programs and initiatives.

Newcastle, Washington, Us

• Managed client relationships with Microsoft Corporation and their cloud hosting provider partners to generate marketing and sales materials for Microsoft SQL Server 2012.• Served as Project Manager for responding to RFPs and meeting client deliverables to ensure projects were completed on time and on budget. • Contributed to the design of compelling go-to-market strategies including branding, messaging and positioning, integrated campaigns, media planning and marketing automation campaigns. • Generated social media content for Lionfish to strengthen online presence and client relationships.

Kansas City, Mo, Us

• Directed project teams in proposal win strategy, content generation and interview preparation.• Managed all marketing material creation (press releases, ads, direct mail campaigns, award submittals and trade show collateral) for the Washington office while upholding brand standards and corporate messaging. • Facilitated project lead sourcing and potential project pursuits. • Worked collaboratively with all team members to extend brand recognition in the community and within the local construction industry aiding in the growth of newer branch office.

Fairlawn, Ohio, Us

• Proposal and advertising leadership for 3 companies: Welty Building Company, Welty Facility Services Group, and environments 4 business.• Directed and managed all proposal development and production including content, project team coordination and win strategy. - Achieved a 60% success rate and 90% short listing rate on corporate proposals, including government proposals to the United States Department of Veterans Affairs.• Improved market awareness and communicated corporate messaging to clients promoting sales and brand identity, solidifying Welty as the construction manager of choice using promotional campaigns, monthly direct mail, special-order promotional and ceremonial items, and holiday gifts.• Drove development and implementation of new corporate identity with brand consultants for collateral materials, promotional campaign and marketing materials, website and proposal templates.• Team member of the corporate strategic planning for Northeast Ohio business development and human resources / personnel development program.• Coordinated Business Development team meetings capturing and promoting cross-company client sharing and strategizing for potential new business opportunities. • Created, launched and implemented a corporate newsletter “Accolades”; created all content including project updates, employee news and personal development feature articles fostering better communication between departments and better employee relationships.• Oversaw coordination of corporate events and fundraisers.

• Presented relevant and engaging promotional concepts to clients through extensive product knowledge and brand initiatives. • Engineered projects, adhered to budget parameters, and facilitated workflow within the creative and production departments.• Cultivated relationships with both clients and retail customers within the regions managed.• Produced promotional materials, coupons, sweepstakes and rebate offers for grocery retailers while observing legalities and coordinating approvals.

• Increased sales, consumer awareness and market share while building brand equity by managing projects and fostering solutions for clients including Bronx/Taylor-Wilson, Dupli-Color, Matco Tools, Radiometer America, Tri-Flow Lubricants, and U.S. Chemical and Plastics. • Coordinated, scheduled and managed all national print media for multiple clients. • Facilitated meetings developing go-to-market strategies including ad campaigns, websites, marketing materials and product launches. Represented clients at industry trade shows.• Developed content and proofread printed materials, ads and proposals. • Crafted press releases and newsletters for automotive publications and clients’ corporate communication.

Akron, Ohio, Us

• Managed production of a national, monthly, trade publication serving the automotive aftermarket.• Wrote feature articles, department articles, news editorials and new product advertorials.• Designed layouts and advertising space while working with graphic designers and the advertising service department for the production of the publication. • Photographed relevant subject matter for Counterman and contributed photographs to the company’s corporate campaign printed materials.

Ba Electronic Mass Media And Print Mass Media, Writing, Photography, Radio And Television Production

Education record