Melanie Deutsch

Melanie Deutsch Email and Phone Number

Banking Professional / Leadership / Marketing / Customer Experience / CRM @ Ardmore Banking Advisors, Inc.
ardmore, pennsylvania, united states
Melanie Deutsch's Location
Greater Philadelphia, United States
Melanie Deutsch's Contact Details

Melanie Deutsch work email

Melanie Deutsch personal email

n/a
About Melanie Deutsch

Accomplished banking professional with extensive experience in the Southeastern PA market. I bring to the table a holistic approach to bank strategy and a passion for the customer experience, sales coaching and efficient branch operations. My multifaceted background includes, retail banking, bank operations and compliance, Marketing, CRM, project management, analytics and building local marketing and front-line sales strategies. CORE COMPETENCIES• Adaptability• Analytics/Analytical Skills• Auditing• Bank Compliance• Bank Compliance• Budget Management• Cash Handling• Coaching• Coaching• Collaboration• Communication• Computer Literacy• Creating Presentations• Customer Acquisition• Customer Experience (CX)• Customer Relationship Management (CRM)• CRM Databases• Customer Service• Data Modeling• Direct Mail Marketing• Drive Results• Event Management• Event Planning• Fraud Prevention• Integrity• Internal Controls• Leadership• M&A• Marketing• Marketing Strategy• Meeting Planning• Microsoft Excel• Microsoft Outlook• Microsoft PowerPoint• Microsoft Word• Organization Skills• People Management• Planning• Policies & Procedures• Problem Resolution• Profitability• Project Management• Public Speaking• Relationship Building• Report Writing• Retail Banking• Risk Management• Sales Coaching•

Melanie Deutsch's Current Company Details
Ardmore Banking Advisors, Inc.

Ardmore Banking Advisors, Inc.

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Banking Professional / Leadership / Marketing / Customer Experience / CRM
ardmore, pennsylvania, united states
Employees:
35
Melanie Deutsch Work Experience Details
  • Ardmore Banking Advisors, Inc.
    Manager Of Client Services
    Ardmore Banking Advisors, Inc. Oct 2019 - Present
    Ardmore, Pennsylvania
  • Truist
    Regional Branch Operations Leader, Assistant Vice President
    Truist 2016 - 2019
    West Chester, Pennsylvania
    Led and coached assigned team of Community Banking Operations Specialists and Internal Control Compliance Examiners that supported 31 branch locations and 3 commercial lending centersCollaborated with regional retail banking leadership on the development and implementation of operational strategies focused on compliance and sales excellence strategies focused on enhancing the customer experienceEvaluated suspected cases of fraud and recommended appropriate course of action and provided risk management guidance and coaching to ensure adherence to bank internal control guidelines and regulatory complianceReviewed/approved high dollar wire and official check requests, along with other situations that required decision-making based on risk analysis.Successfully oversaw 3 construction projects in 3 BB&T locations, one of which included the renovation of a building turning the first floor into a bank branch and renovating the other floors to provide more efficient work space. Regional subject matter expert (SME) for the scheduling software program, Plan-It.Developed charts/spreadsheets for assigned branches that tracked audit and customer satisfaction scores
  • Truist
    Community Banking Operations Specialist
    Truist 2015 - 2016
    Greater Philadelphia Area
    Coached and trained front-line branch associates with a focus on branch security, risk management, customer experience (CX) and internal control processesReviewed logs, branch paperwork, work stations to assist branches with internal audit preparation. Facilitated weekly meetings with Market Leaders to discuss branch performance, coaching needs, schedule effectiveness, PCE (Perfect Customer Experience) observations and served as a problem resolution specialist to branch associatesCreated and implemented a weekly regional operations newsletter highlighting key operational news and processes to promote operational and sales excellence within the regionProvided facility support for assigned branch and corporate locations, including but not limited to landscaping, maintenance, HVAC, and lighting
  • Susquehanna Bank
    Sales Strategies Effectiveness Manager (Acquired By Bb&T)
    Susquehanna Bank 2014 - 2015
    West Chester, Pennsylvania
    Led assigned team in the creation and implementation of sales effectiveness strategies and collaborated with the Regional Retail Sales Strategists to identify the needs of the front-line branch teams Collaborated with retail leadership team on the implementation of a new sales process/sales culture rollout using a program by St. Meyer & Hubbard designed to deepen client relationships, enhance the customer experience, increase product penetration and customer retentionCreated reports and presentations to assist the Regional Marketing Sales Strategists, Retail Executives and Chief Retail Officer with sales coaching and strategyUtilized SurveyMonkey to develop a tool for internal associates to evaluate the branch customer service experienceEvaluated sales tools/processes in order to recommend enhancements strategies to increase client retention and product penetration. Developed Quarterly Sales Plan templates for use by front-line branch teamsImplemented the Banking on The Go project, which included the deployment of iPads with a customer-based presentation to all branch locations with the goal of increasing customer online banking usage
  • Susquehanna Bank
    Regional Marketing & Sales Specialist (Acquired By Bb&T)
    Susquehanna Bank 2012 - 2014
    West Chester, Pa
    Provided regional sales and marketing support for 41 branches in the Southeastern PA marketFacilitated and coordinated monthly regional retail meetings designed to share information about branch operational updates, sales and marketing initiatives, and to provide training and coaching to the front-line branch team membersAssisted with the development and execution of offsite divisional sales meetings, which included the development of PowerPoint presentations highlighting, key performance metrics, success stories and goals for quarterly Sales MeetingsDeveloped regional marketing plans and strategies utilizing the local marketing budget as part of the Regional Leadership Team headed by the Regional PresidentDeveloped and maintained relationships with community organizations within the Southeastern PA marketManaged the regional donations and sponsorship process, including sponsorship fulfillment and donation budget management of over $100,000 for assigned region, utilizing CyberGrants and ExcelProvided event support for bank event tables such as B2B Expos, Chester County Bar Association Fall Bench Bar and West Chester Iron Hill Twilight Criterium
  • Graystone Tower Bank (Acquired By Susquehanna Bank)
    Marketing Event Coordinator | Donations And Sponsorships
    Graystone Tower Bank (Acquired By Susquehanna Bank) 2010 - 2012
    West Chester, Pa
    Provided marketing support to the 1N Bank and Graystone Wealth Management divisions. Managed the 1N Bank division donations and sponsorship process, including budget management and sponsorship fulfillment, as well as coordinated special events, such as community sponsorships and other bank supported activities. Developed and maintained relationships with community organizations within the Chester County market. Maintained the content and appearance of the 1N Bank, Graystone Bank, Tower Bank and Graystone Mortgage websites.
  • First National Bank Of Chester County
    Crm Strategies And Database Manager, Banking Officer (Acquired By Graystone Tower Bank)
    First National Bank Of Chester County 2006 - 2010
    West Chester, Pa
    Assisted the EVP of Marketing with the development and implementation of direct mail campaigns and programs designed to increase Customer AcquisitionSystem administrator of Synapsys, the bank’s Customer Relationship Management system, created the internal Synapsys training manual and provided training on use of the systemImplemented and led the Customer Relationship Management (CRM) steering committee and Synapsys committee with the goal of increasing usage of the Synapsys system, so the sales associates could enhance interactions with their customers Reviewed and utilized Customer Segmentation analysis and Customer Service, Satisfaction and Loyalty program data provided for CRM strategies Coordinated and maintained marketing campaign tracking reports, provided account opening and closing analysis and for members of the bank’s Senior Management team and Asset-Liability Committee (ALCO) to assist the senior management team with strategies for increasing profitabilityParticipated as a member of the Product Development Committee
  • First National Bank Of Chester County
    Sales Coach (Acquired By Graystone Tower Bank)
    First National Bank Of Chester County 2003 - 2006
    West Chester, Pa
    Coached Customer Service Representatives with a focus on increasing branch cross-sell ratio and enhancing skills in the areas customer conversation and building customer profiles. Utilizing Excel and Word, I provided monthly cross-selling and new vs closed accounts reports to Retail Bank Management teamAssisted the Branch Operations Manager with various tasks, including but not limited to new branch openings, branch audits, and branch reporting.
  • First National Bank Of Chester County
    Branch Specialist (Acquired By Graystone Tower Bank)
    First National Bank Of Chester County 2001 - 2003

Melanie Deutsch Skills

Banking Customer Service Retail Banking Microsoft Office Financial Services Budgets Project Management Outlook Microsoft Excel Leadership Sales Event Planning Management Marketing Strategic Planning Budgeting Responsiveness Training Customer Relationship Management Data Modeling Direct Mail Customer Experience Branch Banking Report Writing Spreadsheets Strategy Cross Selling Internal Controls Internal Audit Microsoft Word Microsoft Powerpoint Supervisory Skills Presentation Skills Public Speaking Organizational Leadership Decision Making Written Communication Team Leadership Coaching Teamwork Fraud Prevention Marketing Event Planning Sales Coaching Procedural Manuals Executive Leadership Local Marketing Marketing Analytics Marketing Project Management Net Promoter Score Salesforce.com

Melanie Deutsch Education Details

Frequently Asked Questions about Melanie Deutsch

What company does Melanie Deutsch work for?

Melanie Deutsch works for Ardmore Banking Advisors, Inc.

What is Melanie Deutsch's role at the current company?

Melanie Deutsch's current role is Banking Professional / Leadership / Marketing / Customer Experience / CRM.

What is Melanie Deutsch's email address?

Melanie Deutsch's email address is da****@****msn.com

What schools did Melanie Deutsch attend?

Melanie Deutsch attended University Of Phoenix.

What skills is Melanie Deutsch known for?

Melanie Deutsch has skills like Banking, Customer Service, Retail Banking, Microsoft Office, Financial Services, Budgets, Project Management, Outlook, Microsoft Excel, Leadership, Sales, Event Planning.

Who are Melanie Deutsch's colleagues?

Melanie Deutsch's colleagues are Tom Dunning, Sekret Tafhasaj, Jim Mckee, Linda Douglas, Eric Van Gilder, Steven Peck, Peter Cherpack.

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