Melanie Dowd Email & Phone Number

Carlsbad, California, US

• Laid off, reduction in workforce
• Responsible for developing and executing marketing strategies to enhance Breg’s brand presence, while engaging customers, and driving the commercial success of its orthopedic medical device product portfolio and.
• Develops and executes comprehensive marketing strategies to drive brand awareness, market penetration, and revenue growth for medical device products and software solutions. While leading a team of 6 marketing.
• Partners with product management to develop and implement marketing campaigns across various channels to reach target audiences, including digital, social media, print, and events. This includes collaborating in.

Waltham, MA, US

• Develop and execute global integrated marketing programs and GTM strategy for assigned product line (antibodies & antibody validation) while working with regional partners for execution, within a highly matrixed.
• Partner with third party companies, national publishers and scientific comparison sites to create & develop unique content with a customer journey framework that will resonate with potential customers for lead.
• Develop global integrated multi-channel marketing plans that are solution-focused and execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives. Portfolio growth rate of.
• Created and executed a 5-part awareness/consideration video campaign series focusing on important education topics highlighting the breadth of the product portfolio and improving brand preference. Videos promoted.

• Determine, suggest and execute appropriate conferences and events for clients to expand their brand awareness and reach new markets through educational workshops, symposiums, consultant meetings, investigator meetings.
• Manage 2 Emergencies in Medicine Conferences providing CME to EM professionals. Involved in every aspect of planning and execution of events including marketing & promotion, hotel/site planning, budget development &.
• Work with clients to explore new markets and launch new products utilizing targeted market research programs with KOL’s, advisory boards and market surveys. Develop educational materials, presentations and hands-on.

Arlington, VA, US

• Research and develop new business opportunities and revenue streams by exploring and analyzing new market segments, fostering partnerships with complementary technology companies to enhance existing product lines and.
• Develop and implement a marketing strategy to increase brand awareness thru a comprehensive campaign including, tradeshows, PR, marketing/sales materials, sales presentations, advertorials, email blasts, brochures and.
• Maintain compliance with all guidelines and regulations for International Traffic in Arms Regulations (ITAR) through the State Department, and communicate internally ongoing changes.

Amsterdam, North Holland, NL

• Developed, budgeted and implemented annual marketing strategy plans for 2 national educational conferences with over $2 million in budgeted revenue. Created and implemented comprehensive marketing plans including.
• As project manager, developed new process for promotional videos including creating, writing, directing, and filming magazine editors to promote various products and increase brand awareness. Also streamlined workflow.
• Developed marketing strategies through analysis of competitors, market conditions, customer survey and pricing models to target potential customers such as publication subscribers, eNewsletter & website members.
• Developed both marketing and operational strategies, for all products, by leading focus groups, conducting surveys and one-on-one interviews with key internal/external clientele at various events. I analyzed the.

Washington, DC, US

• Created, developed, and implemented 100% growth in annual corporate sponsorship packages by soliciting new and current relationships and by combining all advertising & marketing elements of value to our customers.
• Developed, fulfilled and became the creative force to increase marketing exposure to military personnel and secure sponsors’ brand recognition through event participation, advertising signage, magazine advertisements.
• Developed, organized and enhanced over 50 special events, including the Air Show with up to 500,000 participants, and a variety of promotions with detailed execution, creativity and enthusiasm.

Bachelor'S Degree, Marketing & International Business

Mba, Marketing