Melanie Dowd Email & Phone Number

Carlsbad, California, Us

Laid off, reduction in workforce• Responsible for developing and executing marketing strategies to enhance Breg’s brand presence, while engaging customers, and driving the commercial success of its orthopedic medical device product portfolio and software solutions. By acting as both a strategic and hands on leader, my role demands a blend of leadership, creativity, and analytical prowess.• Develops and executes comprehensive marketing strategies to drive brand awareness, market penetration, and revenue growth for medical device products and software solutions. While leading a team of 6 marketing professionals, I provide guidance, mentorship, and foster a collaborative work environment. • Partners with product management to develop and implement marketing campaigns across various channels to reach target audiences, including digital, social media, print, and events. This includes collaborating in developing and planning product and program launches and managing a variety of external vendors, ensuring alignment with corporate goals and regulatory compliance.

Waltham, Ma, Us

• Develop and execute global integrated marketing programs and GTM strategy for assigned product line (antibodies & antibody validation) while working with regional partners for execution, within a highly matrixed organization to include new product launches. Improved engagement rate by 23% YOY.• Partner with third party companies, national publishers and scientific comparison sites to create & develop unique content with a customer journey framework that will resonate with potential customers for lead generation campaigns and to move customers down the sales funnel. Blog consideration content share rate of 51%, generated 71% new leads from Nature booklet.• Develop global integrated multi-channel marketing plans that are solution-focused and execute on tactical projects to achieve KPI and revenue targets and other annual operating plan objectives. Portfolio growth rate of 23% (industry average is 7%), with revenue of $90.3M at a growth rate of 17%.• Created and executed a 5-part awareness/consideration video campaign series focusing on important education topics highlighting the breadth of the product portfolio and improving brand preference. Videos promoted through display, social and email, engaging new customers and showcasing important brand market segments. Over 4,500 video views on the campaign landing page with 5.3M video views and 5M engagements through paid social ads.

• Determine, suggest and execute appropriate conferences and events for clients to expand their brand awareness and reach new markets through educational workshops, symposiums, consultant meetings, investigator meetings and advisory boards. Clients gain market insight for future product development and generate leads for future sales promotion. I also create budgets, presentations, direct mail pieces, registration websites and work with all personnel, speakers/faculty & vendors to ensure logistics run smoothly and meeting goals are met, all while in compliance with industry Sunshine Act regulations. Post-event product consideration improved 13%.• Manage 2 Emergencies in Medicine Conferences providing CME to EM professionals. Involved in every aspect of planning and execution of events including marketing & promotion, hotel/site planning, budget development & reconciliation, vendor selection & coordination, attendee management, accreditation, speaker management and grants & sponsorship. Registration rate improved by 18% YOY.• Work with clients to explore new markets and launch new products utilizing targeted market research programs with KOL’s, advisory boards and market surveys. Develop educational materials, presentations and hands-on learning tools showcasing product benefits and competitor differentiation to support sales and commercial efforts. Negotiated and managed up to 3 pharmaceutical client events simultaneously, while staying on budget and on time.

Arlington, Va, Us

• Research and develop new business opportunities and revenue streams by exploring and analyzing new market segments, fostering partnerships with complementary technology companies to enhance existing product lines and cultivate relationships with resellers/distributors to reach new customers and contacts. • Develop and implement a marketing strategy to increase brand awareness thru a comprehensive campaign including, tradeshows, PR, marketing/sales materials, sales presentations, advertorials, email blasts, brochures and a complete re-design of the company website.• Maintain compliance with all guidelines and regulations for International Traffic in Arms Regulations (ITAR) through the State Department, and communicate internally ongoing changes.

Amsterdam, North Holland, Nl

• Developed, budgeted and implemented annual marketing strategy plans for 2 national educational conferences with over $2 million in budgeted revenue. Created and implemented comprehensive marketing plans including four-color brochures, print ads, direct mail, tradeshows, conference ads, association/partner outreach, email blasts, PR, telemarketing, online ads, mobile apps, video promotion, social media (Facebook, Twitter and LinkedIn), podcasts, blogs, and webcasts/webinars.• As project manager, developed new process for promotional videos including creating, writing, directing, and filming magazine editors to promote various products and increase brand awareness. Also streamlined workflow as project manager for online educational webcasts/webinars to ensure an efficient process incorporating staff & sponsors, while maximizing promotional opportunities. • Developed marketing strategies through analysis of competitors, market conditions, customer survey and pricing models to target potential customers such as publication subscribers, eNewsletter & website members, webcast registrants and Connect online users to increased revenue, customer loyalty & brand awareness.• Developed both marketing and operational strategies, for all products, by leading focus groups, conducting surveys and one-on-one interviews with key internal/external clientele at various events. I analyzed the feedback to present new/additional strategies, for the marketing plan and to streamline logistics and operational issues, while maintaining and reevaluating budgeting.

Washington, Dc, Us

• Created, developed, and implemented 100% growth in annual corporate sponsorship packages by soliciting new and current relationships and by combining all advertising & marketing elements of value to our customers.• Developed, fulfilled and became the creative force to increase marketing exposure to military personnel and secure sponsors’ brand recognition through event participation, advertising signage, magazine advertisements and brochure distribution. • Developed, organized and enhanced over 50 special events, including the Air Show with up to 500,000 participants, and a variety of promotions with detailed execution, creativity and enthusiasm.

Bachelor'S Degree, Marketing & International Business

Mba, Marketing