Melanie Eberhardt Email & Phone Number

Implemented project management and logistics workflow to the brand/marketing department toward efficiencies that allow more time to create while increasing the quantity of executed work.

Provided methodological analysis of marketing programs for efficiencies and alliance to the non-profit’s governance and legal standards. Interviewed 60+ individuals, reviewed dozens of SOPs to develop program recommendations. Programs reviewed included marketing contract procedures and adoption from a multi-departmental perspective, CRM and segmented sales.

Steward projects from A to Z utilizing structures customized to facilitate workflows associated with a range of digital and print deliverables. Facilitate project communications, weekly status reports, day-to-day documentations. Manage issues in order that the creative team delivers work that fulfills client objectives.

Integrated disparate marketing departments into a centralized system to manage marketing endeavors and resources. Within 90 days of implementation the creative department’s productivity increased 200%. Designed and launched an enterprise-wide Digital Asset Management platform. Developed a technical requirements document to implement new project management.

Defined a project management methodology and implemented these standards into new project management software.

Conducted a content audit of marketing material residing on multiple platforms. Assessed the valuation of assets with recommendations for ongoing material management, organizational protocols and implementation into a new CRM tool. Managed material modification allowing for customization and print-on-demand. Provided documentation and training for asset.

Implemented an online traffic system and communications stream to better plan and schedule complex projects and resources. Within 60 days of implementation studio productivity increased 150% and overtime was eliminated.

Streamlined workflow and communications into a new project management software system allowing for resource planning and better management of project scope. Project managed a variety of client deliverables ranging from employee communications, rebranding endeavors, event coordination, investor communications, sales and marketing material. Managed digital.

Managed creative and project management staff through implementation of corporate websites and e-commerce platforms. Responsible for overall project planning, resourcing and budgeting to ensure availability of needed resources, scope management, timely project executions, launches and department profitability. Member of the corporate methodology team which.

Project and print production management for corporate communications and investor relations materials. Responsible for managing photo/art budgets in addition to specification and direct supervision of print and paper costs for, most notably, IBM and The Coca-Cola Company annual reports.