Guide service-based business owners through the brand development process to clarify their ideal client, messaging and brand personality, allowing them to better articulate their value to clients online. Create the essentials to help them execute on the brand, including style guides, websites, easy-to-use collateral templates and marketing plans.Design websites, blogs, newsletters and social media posts for service-based businesses that express their brands and books clients, including writing copy, implementing SEO, sourcing photography, managing professional photo shoots and designing creative assets.

Refreshed the NESsT brand in advance of its 20th anniversary through an in-depth rebranding process that resulted in a new mission, logo, visual identity, branded collateral, website and social media engagement. Established templates, tools and organizational processes to effectively support the communications needs of program staff in six different countries.Evaluated the organization’s systems and processes across HR, IT, financial reporting and office administration to simplify operations and increase efficiency. Implemented new software and procedures that enabled the operations team to support the offices globally with a team that was 45% smaller. Established solid HR and systems practices at NESsT, including creating systems for staff planning, conducting a global compensation review, rolling out an online performance review platform, and improving integration of knowledge management and financial systems.Overhauled the NESsT Salesforce system over a three-year period, including setting up systems for measuring the social impact of enterprises in the NESsT portfolio, tracking philanthropic giving against goals and improving user engagement with the organization’s data. Also served as project manager overseeing a technical team to develop a suite of online entrepreneur tools integrated with Salesforce.

Developed strategic plan for the first-ever national field marketing team for the American Red Cross in 2011, including establishing the team for the western divisions, creating working processes, and educating and driving change in local chapters towards the new system. Formed relationships and built trust with executives and fundraisers in 35 regional offices to produce tailored strategies and execute on activities to increase fundraising and community engagement. Provided leadership and marketing strategy that achieved $126 million revenue across assigned divisions for the fiscal year, beating revenue goals by $10 million. Activities included designing marketing and fundraising efforts, integrated public awareness campaigns, direct mail, online appeals, digital presence, advertising, community outreach and special events of local chapters of the American Red Cross across 17 states and the Pacific Islands.Served as marketing director for multiple grant-funded, public education initiatives: Prepare Bay Area ($1 million), Ready Neighborhoods ($3.5 million), Prepare SoCal ($5 million), Safe in the Sound ($1 million) and Save A Life Colorado ($1 million). Activities included overseeing campaign marketing strategy, supervising team, collaborating with program departments, vetting advertising agencies, managing digital engagement and public relations activities.

Rebuilt regional marketing team at the American Red Cross Bay Area Chapter. Re-established, hired and trained a team of four marketing professionals and 20 volunteers within three years. Developed framework for greater integration with internal departments and improved quality and brand consistency of the organization’s messaging, collateral and online presence. Doubled the budget allocated to marketing and communications within two years, in part due to recognition of the successful results the team achieved. Served as marketing lead for the final two years of the Prepare Bay Area public education initiative in disaster preparedness, overseeing advertising, digital engagement and public relations activities. Initiative educated more than 1 million people within the San Francisco Bay Area. Launched new multi-year disaster readiness campaign in April 2011.Managed the public affairs response to the gas line explosion in San Bruno, Calif., in September 2010, which achieved more than 1.3 billion media impressions for the Red Cross within 30 days. Supervised a volunteer team, developed messaging and provided counsel to operations management, oversaw social media and advertising strategies, developed multimedia assets for fundraising appeals and stewardship materials, and served as media spokesperson.Created communications strategy and served as spokesperson for the American Red Cross within the San Francisco Bay Area during major disasters, including the 2011 Japan Earthquake, 2010 San Bruno Gas Line Explosion, 2010 Haiti Earthquake and the 2008 China Earthquake, and regarding disaster relief and readiness efforts within the region. Developed and executed on strategic marketing plans, designed to increase awareness, engagement and support of donors, volunteers, partners and members of the community who use Red Cross services. Activities included media and social media engagement, online communications, advertising, collateral development and fundraising support.

Managed planning and implementation of public relations programs for high-growth companies, including Isilon Systems and Limelight Networks. Developed PR program plans designed to increase awareness and encourage sales of clients’ products; executed on campaigns targeting media and analysts, including proactive media/analyst relations activities (i.e. press conferences, media events, proactive story development/pitching), speaker bureaus, online community development and communications, and trade show and event coordination. Acted as media spokesperson on behalf of client companies working with trade and business media at the regional and national levels. Helped guide a client company through “one of the hottest IPOs of the summer,” acting as key media liaison for the company with the business media community.

Served as advanced English instructor teaching primarily multinational university students and business professionals participating in immersion programs. Designed and taught lessons to engage higher-level vocabulary, grammar, language usage (i.e. persuasive argument) and fluency. Tailored teaching style and methods to best meet the learning challenges of students from a variety of countries, including Brazil, China, Czech Republic, France, Germany, Japan, South Korea, Mexico, Spain, Switzerland and Turkey. Managed student internship program, working to prepare and place students in internships with American businesses, including providing individualized instruction in business vocabulary, developing resumes and cover letters, and tips for successful job interviews.

Developed and presented lessons to encourage learning of English as a second language among business professionals and students in Japan-based language school. Instruction focused on conversational English, business communication skills and writing techniques. Students included employees of global corporations, such as Fujitsu Limited, Toshiba Corporation and Vodafone Group Plc.

Managed planning and implementation of global public relations programs for Fortune 500 companies, including Hewlett Packard Co. and QUALCOMM, Inc. Activities included developing plans and executing campaigns that involved proactive media/analyst relations, speaker bureaus, reviews programs and event coordination.Designed and executed proactive campaigns focused on increasing awareness and sales for client companies, via story development, pitching and managing the media relationship through story completion. Secured coverage in key trade and consumer media, including Bloomberg News, BusinessWeek, CNET, New York Times, PC World, Reuters and Wireless Week.Acted as lead supervisor for a team of PR professionals, managing budgeting, resource planning, training and mentoring, and individual career growth. Demonstrated ability to build solid teams, including an agency team of 12 professionals serving several divisions of a large international client.