Melanie Frey Email & Phone Number

Muttenz, Bl, Ch

Switzerland

Switzerland

Voluntary commitment for the non-profit organisation Wirtschaftsbildung.ch that helps students understand the real world of business administration and economics. Teaching students (college level, Gymnasium) during specific project weeks with the tools of the economic games Wiwag and EcoStartup the basics of business administration, marketing, finance thus fostering interest for running real life businesses.

Basel Area, Switzerland

Responsibility for revenue budget rooms and banqueting, cost budget sales & marketing departmentPlanning, coordination and implementation of actions to promote and market the hotel (online/digital marketing, offline marketing, planning of print material, sales action planning, coordination of budgets and resources) Leadership team Sales & Marketing (10 employees, 1 apprentice, thereof 4 direct reports) Revenue Controlling Manager on Duty tasks during weekends (full responsibility in absence of general manager Analysing and presenting results, forecasts and trends to management and stakeholders Project management of interdepartmental projects, e.g. social responsibility, sponsoring Market and competition analysis Basel and Switzerland Close cooperation with Congress Center Basel and Basel Tourismus

Basel Area, Switzerland

Basel

Catering & events sales with a team of 4 associates for food & beverage services at Congress Center Basel, MCH Messe Schweiz (with tradeshows like Baselworld and Art Basel), Musical Theater Basel, party service and events. Marketing for Käfer Stube Restaurant in Basel, including development of new website and social media strategy.

Basel Area, Switzerland

Catering Sales for all events at Congress Center Basel and Messe Basel, including major tradeshows BaselWorld and ArtBasel.

Punta Mita, Mexico

Main tasks pre-opening:- Creation of web appearance and offline collateral in pre-opening and operation- Promotion in key feeder markets and segments (transient leisure)- Creation of customer base of all segments (group, transient, wholesale) - Hiring sales team- Involved in pre-opening operation in all fields (mainly F&B, Guest Relation, Reservations)- Sales strategy for high season periodMain tasks post opening:- Achieved positive RevPar Index Change in adverse market- Creation of unique packages & events- Shared responsibility as member of Executive Committee for Guest Satisfaction Index, Employee Satisfaction Index- Actively involved in global citizenship programs, incl. green initiatives, social responsibility projects- Set social networking strategy (facebook, twitter, tripadvisor)- Achievement of AAA’s Five Diamond Award after one year of operation (2010), reconfirmed for 2011 - Managing crisis situations including internal and external communication

- Leadership of sales team with four direct reports - Directly working all segments on the North and South American market- Establishment of group revenue management- Edition of regular newsletter to direct clients of Mardavall Hotel & Spa and ArabellaSheraton Golf Hotel Son Vida- Assistance in re-opening and re-positioning strategy for the Castillo Hotel Son Vida

Rsponsible for leisure & airline accounts.

Fachlehrperson Ecostartup

Fachlehrperson Wirtschaftswoche Wiwag

Schülerinnen und Schüler dürfen in den Wirtschaftswochen erleben, wie Unternehmen arbeiten und wie sie wirtschaftlich, ökologisch und.

Cas Controlling & Consulting, Controlling & Consulting

Executive Mba, Controlling & Consulting

CAS Finance and Controlling, E-MBA Controlling and Consulting

Diploma Of Advanced Studies, Controlling

Ba, Economics, Hospitality Industry

Business Administration

Abitur

Ipma Level D, Project Management

Ipma Level D, Project Management