Melanie Haley Email & Phone Number

Baton Rouge, Louisiana, United States

Baton Rouge, Louisiana, United States

Baton Rouge, Louisiana Area

Baton Rouge, Louisiana Area

• Serve as primary copywriter and editor for all Marketing.• Develop email marketing pieces from concept to release, including graphics, copy, coding, and linked website materials.• Review quarterly and annual marketing plans for all regions to develop actionable marketing tasks, build project calendar for the department, and allocate jobs.• Develop and distribute digital products & services surveys to targeted member groups.• Serve as primary Marketing content developer and editor for Biannual loan Skip-a-Pay program, including the implementation of PURLs and QR codes to allow eligible members to accept Skips online, development of direct mail letter, email and direct mail data management, and email communications during project. The addition of PURLs and QR codes to what was previously a direct mail only program dramatically increased the speed of Skip acceptance and reduced potential for data entry errors.• Managed all communications during December/January 2013 Target Breach, including notification of limit changes, card reorders, and ongoing security matters via email and direct mail to members whose cards had been breached.• Administrate company website and conduct annual website audit.• Create and update website content, including development of copy and graphics.• Manage data files for large volume direct mail projects and serve as liaison to mail house. • Coordinate marketing efforts for all credit union branches, ensuring that branch and business development needs are met.

Baton Rouge, Louisiana Area

• Performed site visits and audited Southeast Louisiana summer camp program records, ensuring that camps were eligible and met requirements to receive government funding.

Baton Rouge, Louisiana Area

• Instructed high school seniors in Computer Graphics and Web Design, familiarizing them with Photoshop and coding/programming languages (HTML, CSS, Javascript).Semester-long appointment. (Was offered position to return following semester, but declined).

Baton Rouge, Louisiana Area

• Completed one issue of LSU Research as editor and nine issues as assistant editor.• Produced design and layout content for print and web publications for LSU ORED and associated offices within the LSU System or ORED partners.

Marketing Strategy Certification, Marketing

Digital Marketing Certificate

M.A., Comparative Literature

Foci: World Literature, Cultural Studies, and Chinese Literature of the Modern and Popular Periods. Textual translation proficiency.

B.S., Double Concentration, Studio Art And Art History

Activities and Societies: Millsaps Singers, Phi Eta Sigma, Habitat for Humanity