Working as Brand & Impact Manager at Beyondly (formerly Comply Direct); a B Corp certified environmental consultancy and compliance scheme.I am responsible for spearheading the overall Beyondly brand direction, strategy and identity to ensure company growth in line with being a business for good. I ensure Beyondly remains distinctive and builds a strong reputation as an impactful compliance scheme and environmental consultancy. I develop and manage stakeholder engagement and impact processes to maximise the positive impact Beyondly has socially and environmentally, for its customers, people and communities.Beyondly is proud to hold the Customer Service Excellence Award, and the prestigious Investors in People Platinum. We are BSI Certified ISO 9001, ISO 14001 and ISO 22301 and a carbon neutral company, committed to achieving net zero emissions through the Race to Zero initiative. The Beyondly service offering includes:- Packaging EPR Compliance- Environmental Data Management- WEEE Compliance- Batteries Compliance- International Compliance- Carbon Management- Energy Savings Opportunity Scheme Compliance (ESOS)- Streamlined Energy and Carbon Reporting Compliance (SECR)- Circular Economy- Life Cycle Assessment- Environmental, Social and Governance (ESG)- Plastic Packaging Tax- ISO 14001- Waste and WEEE Collections- B Corp Training- Zero Waste (CPD) Training- Net Zero Supply Chain Training

Working as Brand, Solutions & Innovations Manager at Beyondly (formerly Comply Direct); a B Corp certified environmental consultancy and compliance scheme.I am responsible for overseeing the sales, marketing and policy team at Comply Direct, providing brand direction to ensure we continue to grow through sales, marketing and business development.I oversee all business growth activities across all facets of the business from customer need analysis to developing and maintaining sales and marketing strategies in order to meet company objectives.I love being part of a growing business and developing strategies to ensure more potential customers are aware of what Beyondly can offer to generate opportunities across the business.Beyondly is proud to hold the Customer Service Excellence Award, and the prestigious Investors in People Platinum. We are BSI Certified ISO 9001, ISO 14001 and ISO 22301 and a carbon neutral company, committed to achieving net zero emissions through the Race to Zero initiative. The Beyondly service offering includes:- Packaging EPR Compliance- Environmental Data Management- WEEE Compliance- Batteries Compliance- International Compliance- Carbon Management- Energy Savings Opportunity Scheme Compliance (ESOS)- Streamlined Energy and Carbon Reporting Compliance (SECR)- Circular Economy- Life Cycle Assessment- Environmental, Social and Governance (ESG)- Plastic Packaging Tax- ISO 14001- Waste and WEEE Collections

I am responsible for overseeing the sales, marketing and policy team at Comply Direct, ensuring we continue to grow through sales, marketing and business development.I oversee all business growth activities across all facets of the business from customer need analysis to developing and maintaining sales and marketing strategies in order to meet company objectives.I love being part of a growing business and developing strategies to ensure more potential customers are aware of what Comply Direct can offer to generate opportunities across the business.So what can Comply Direct do? Comply Direct are a government approved producer compliance scheme for packaging compliance, WEEE compliance and also provide a batteries compliance service in line with the UK waste regulations. We can also offer assistance with International Compliance for organisations who have obligations overseas.Our team are experts in developing energy and carbon reduction and management plans as well as offering services to support or undertake data gathering to assist in reporting obligations.We provide specialist support services for compliance with ESOS, SECR requirements, carbon reduction targets, energy management, zero waste to landfill solutions, recycling for materials and WEEE and sustainable packaging including packaging optimisation, Plastic Tax support, Extended Packaging Data and more!

For 6 years I was I was responsible for instilling a marketing led ethos throughout Comply Direct, overseeing all marketing activity across all facets of the business from customer need analysis to developing and maintaining marketing strategies to meet company objectives.

Responsible for marketing and communicating the college and its associated brands in a highly competitive market ensuring continued growth in key areas through publications, promotions, social media, websites, advertising, school liaisons and events. Providing a quality, responsive and strategic marketing service to support all college functions.-Work effectively within budget constraints, analysing spend and negotiating best value. Developed positive supplier relationships saving up to 50% off advertising costs and negotiating packages to achieve best prices and ensuring strong wide coverage though press advertising.-Developed a strong team covering all areas without the need of external agencies and contacts including photography, all design work, social media and web development. This saves a huge amount of money, gives my team more control and provides a highly skilled department for the College.-Introduced reports to evaluate marketing activity, monitor effectiveness of different initiatives and campaigns and improve quality of information including an event report form allowing the marketing team to truly access the benefit of all events and help plan future events.-Developed a new up-to-date marketing strategy to enable the college to achieve its strategic aims and objectives, driving down costs and increasing efficiency.-Managed the website re-development with a mobile and responsive strategy ensuring a fresh, young, modern, memorable and smart website was launched. -Grown the department’s reputation for delivering high standards of service, raising the profile and creating positive perceptions of the Marketing team. -Introduced and developed a marketing job request system to provide an efficient and effective marketing function with clear lines of accountability

Responsible and accountable for the planning, design and development of all strategic and tactical marketing activity covering all communication channels. Ownership of brand budget; costs, demand and KPI’s. Create the overall brand demand targets, creating all KPI’s. Develop brand strategy and direction, covering all aspects of the brands. Develop overall brand marketing plans to achieve business objectives. Define and plan all key analysis requirements constantly interrogating the brands performances looking for opportunities. Determine relevant and most profitable customer segments to target.-Successfully managed an £18m brand at short notice which entailed managing a large team and recovering the strategy, DM programme and catalogue production in time for the critical launch of the year and developing its strategy for the next Financial Year (FY).-From managing one large brand and two members of staff I then effectively and efficiently managed a large team of people who were at various job levels covering five brands. Helped shape and lead the vision and strategic development of these brands within the team and across all areas of the business, successfully developing and managing the team and taking responsibility for a number of personal issues within the team.-Re-launching the School Surplus web based brand on top of existing brand responsibility turning activity round quickly to significantly increase demand and customers. www.schoolsurplus.co.uk went on to win Supplier of the Year at the highly regarded BESA Education Awards.-Reassessed the activity for rest of the FY and implemented and justified a DM piece generating an extra £400k. -Presented with an Excellence Award, awarded for outstanding contribution to business excellence. -Worked with the MD, Operations Director and Marketing Director and their teams, to successfully overcome a number of logistical and time constraints to deliver a business critical project.

As Marketing Manager above but was given the role as Designate Marketing Manager on a small brand with a small team to prove my capability as a full Marketing Manager managing bigger brands and bigger teams.-Within a month of being a designate Marketing Manager through my brand ambition and determination I undertook a number of strategies to increase the demand of a key and critical DM piece by 50%. -On the same brand I went on to introduce new DM activity and brand strategy to increase demand and recruit new customers which is still a key demand generator for the brand.

Responsible for the effective implementation, execution and control of all agreed marketing activity covering all marketing communication channels. Key duties: Overall brand marketing plan, execution and control of customer retention and acquisition strategies. Segmentation, Analysis, Main Catalogues, Direct Mail, E-commerce, Exhibitions, Media & PR, Budgets and management of the marketing executive.-Developed two key 3rd party relationships which enabled the brand to target relevant markets in two declining areas of the country. A number of strong initiatives were set up with the parties which generated new and reactivated customers whilst encouraging existing customers to spend more.-Took over the brand mid year when plans already in place. Revisited the media plan and proposed new plan including testing new media, negotiating better rates, negotiating free first time ads. Built up excellent relationships with the publications to guarantee key positions on the page and better page coverage through key advertorials and competitions. Brand had excellent year for coverage and response to adverts.

The execution of all marketing activity both online and offline. This includes the planning, design and production of brochures and direct mail, the co-ordination of photo shoots and email campaigns and web design. Ensuring that all work is cost effective whilst maintaining brand quality, meeting set deadlines and keeping within brand guidelines to ensure maximum ROI. Building up excellent relationships with external suppliers.-Co-ordinating the Mallorcan and Blake’s Boats photo shoot, sourcing models and photographers, budgeting and managing complete organisation and control on the shoots.-Successfully planning and co-ordinating several significant catalogue productions right to the print and mail stage, doing competitor reviews and co-ordinating pitches and development for a new brand.

Involved a number of responsibilities helping with the compilation of brochure details using Lotus Notes 5 in a PC based environment. Same department as previous two years, but with greater responsibility with the French Cottages brochure, liaising with Regional Managers in UK and abroad, and taking a key role in administrating new French properties, paginating the brochure and proofing in preparation for print.