Melanie Hartmann Email and Phone Number
Melanie Hartmann work email
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Melanie Hartmann personal email
“Proactive professional with enthusiastic personality and strong background in Market and Consumer Research and Data Analysis on B2B and B2C context, always striving to grow her horizon. My passion and experience is to enhance data driven decisions to improve User - and Customer Experience. Turning data into actionable insights and identifying Trends to push new ideas.”10+ years of experience in Market- Consumer- & Customer Research B2B & B2CVery experienced with customer loyalty research Very experienced in establishing cross-functional relationships and strategic consultancyMany years activating user/customer centered innovation strategyExcellent knowledge of qualitative and quantitative research methodsStrong background in data management and analysisLeadership experienceStrong communication skills in German and EnglishAuthentic and positive personality
Rewe Group
View- Website:
- rewe-group.com
- Employees:
- 12230
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Project Lead Business Insights - Retail Intelligence | Product Owner Competitive IntelligenceRewe Group Sep 2021 - PresentRegion Köln/BonnDriving data driven Competitive IntelligenceIntegrated analysis
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Senior Manager Business Insights | Strategic ProjectsRewe Group Aug 2019 - Sep 2021Köln Und Umgebung, Deutschland*Building up data driven Comptitive Intelligence*integrated analysis to improve customer experience and supportstrategic decisions
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Manager Market, Trend And Consumer Research Europe | Strategic Research | InnovationYanfeng Automotive Interiors Jul 2015 - Jul 2019Neuss, Germany* Market Intelligence | Data Analysis I Consumer Research | Insights Management | Stakeholder Management * Initiating research activities and data analysis to impact and support strategic directions * Customer Experience & User Experience Research | Product Research | Innovation Research * Target group analysis, Market and Trend Analysis * Turning trends and consumer feedback into innovations and product improvement -
Manager Market, Trend And Consumer Research EuropeJohnson Controls Mar 2013 - Jun 2015Neuss -
Senior Research Manager & TeamleaderSkopos Institut Für Markt- Und Kommunikationsforschung Gmbh & Co. Kg Jan 2011 - Nov 2012Cologne, Germany* Responsibility for clients in Automotive, Energy and Public Transport* Project management & Data Analysis (business driver, product-preference analysis) * B2B & B2C Customer Satisfaction Research, Pricing Research, Image Research and Product Research (qualitative and quantitative research) * Team and Budget responsibility
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Project Manager Marketing ResearchInfas Institut Für Angewandte Sozialwissenschaft Gmbh May 2007 - Dec 2010Bonn Und Umgebung, Deutschland* Conceptual design and coordination of various national and international Market and Marketing Research projects * focus on customer satisfaction research, customer Experience, touchpoint analysis and consumer segmentations * Analytics: Models to identify loyaltiy driver | Customer Segementations to improve Marketing techniques -
Analyst Statistical DepartmentInfas Institut Für Angewandte Sozialwissenschaft Gmbh Apr 2006 - Apr 2007Bonn Und Umgebung, Deutschland* Data validation, sampling, merging * Multivariate analysis - linear and logistic regression, cluster analysis, classification, extrapolations
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Teaching Assistant At Summer School In Social Science Data Analysis And CollectionUniversity Of Essex Jun 2005 - Jun 2006Essex, England, Vereinigtes Königreich* Co-designing and teaching lab sessions in SPSS syntax for the course "Multivariate Analysis: Resarch Problems and Practice"
Melanie Hartmann Skills
Melanie Hartmann Education Details
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Catholic University Of BrusselsMagna Cum Laude
Frequently Asked Questions about Melanie Hartmann
What company does Melanie Hartmann work for?
Melanie Hartmann works for Rewe Group
What is Melanie Hartmann's role at the current company?
Melanie Hartmann's current role is Project Lead Business Insights | Digital - Customer - Analytics.
What is Melanie Hartmann's email address?
Melanie Hartmann's email address is me****@****fai.com
What schools did Melanie Hartmann attend?
Melanie Hartmann attended Catholic University Of Brussels, Heinrich-Heine-Universität Düsseldorf.
What skills is Melanie Hartmann known for?
Melanie Hartmann has skills like Consumer Research, Trend Research, Market Ressearch, Multivariate Data Analysis, Quantitative Data Analysis, Spss, Customer Insight, Customer Satisfaction Research, B2b Research, Kontinuierliche Verbesserung, Market Research, Marketingforschung.
Who are Melanie Hartmann's colleagues?
Melanie Hartmann's colleagues are Dilaver Canta, Lilien Gold, Norbert Kaulich, Till Winter, Dardane Gashi, 岳海生, Benjamin Villarreal.
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Melanie Hartmann
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Melanie Hartmann
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Melanie Hartmann
Mülheim An Der Ruhr2ruero.de, msg.group
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