✨Collaboration• Collaborated with internal and external stakeholders, including C-level executives, to establish the strategic direction for BHAFC sponsorship, achieving 420%+ ROI.• Managed delivery of commercial rights to align with business goals, building relationships across teams and being solutions focused to promote stakeholder engagement.• Played a key role in negotiating the BHAFC shirt sponsorship and restructuring the long-term agreement, coordinating with internal teams and external agencies.✨Brand Management• Generated $250M+ in media value from sponsorships, including an 83% YOY increase in media value during the pandemic through strategic negotiation of TV-facing brand placements.• Drove customer and colleague engagement through experiential events like Play on the Pitch, reaching over 2,000 participants.• Partnered on international marketing campaigns, including one with Japan, leading to a 52% increase in product consideration.✨Financial• Managed and oversaw budgets, including multi-million-dollar sponsorship fees, ensuring effective allocation of resources to meet business goals.✨Communications• Engaged colleagues in sponsorship and volunteering through national and global communications, along with organising internal events to drive participation.• Partnered with public affairs to execute a year-round PR strategy, driving brand demand and community engagement.• Prepared regular stakeholder updates, including senior leadership reports, to facilitate informed decision-making and strategic direction.✨CSR• Developed and executed the company’s UK Community Strategy, fostering key philanthropic partnerships. • Collaborated with internal networks to drive volunteering and support Diversity, Equity, and Inclusion (DEI) efforts.• Supported football league campaigns, including Pride network x Rainbow Laces.• Negotiated Brighton Pride & Marathon sponsorships to secure incremental brand and access rights.

Led the marketing strategy for high profile hotel merchants globally across multiple markets and channels.• Managed marketing partnerships with 24 global hotel brands including Hilton, Marriott and Sheraton. • Managed and tracked a multi-million-dollar budget, ensuring business objectives were met cost-effectively whilst driving incremental business to the hotel partners. • Secured $2M incremental funding from US partners through the building relations with US colleagues and the development of compelling marketing solutions to target European Cardmembers.

Responsible for effectively supporting the implementation of the business development strategy within the UK market, with primary responsibility for communications and lodging. Principally through supporting the Business Development Manager in the development of premium travel offers that exceed Cardmember expectations by sourcing offers, building effective internal and external relationships, completing competitor benchmarking and delivering meaningful training.

Freelance event planning and website project management for specialist expedition company

Responsibility for operational management of large-scale Raleigh charitable expeditions.