> Regional specialist of GfK global Market Opportunities and Innovation focused on delivering insightful and on time innovation for clients through a rigorous, consumer needs based model.> Delivered end to end projects in a broad range of segments and categories utilising a range of qualitative methodologies including the design of research methodology from briefing, moderating, analysis, reporting and presenting of research back to clients, providing strategic insight and direction.> Expanded the application of digital capabilities through the use of online communities within the qualitative team with a focus on the market opportunities and innovation responsibilities.> Delivered Innovation and insight workshops for clients and internal training of staff.

> Designed best methodological approach to achieve research objectives focusing heavily in new product development sensory testing.> Conducted qualitative research, including projective and visualisation techniques from depth interview, focus groups, consumer immersion sessions, accompanied shops and elicitation interviews.

> Lead market research activities for Western Europe Gum & Confectionery brands, delivering successful innovation that fits with the marketing strategy within each portfolio. > Lead the Global Commercialization Process (GCP) that populated the innovation pipeline by managing and contributing to the insights, idea generation, opportunity identification and advising the appropriate tools to develop ideas into marketing concepts. > Generated and qualified a focused, competitively-advantaged 3+ year innovation pipeline for Gum & Confectionery in Western Europe.> Identified and developed packaging opportunities for Western Europe based on known consumer outages of current packaging options. > Conducted consumer sensory testing for renovation, rationalization and harmoization activities to drive profit margins and reduce manufacturing complexity.> Acted as the voice of the consumer in all marketing reviews and presentations to key stakeholders across the region.> Managed the Western Europe section of the Global Online Consumer Tracking initiative.

> Management of the new product development and innovation of all global haircare and female depilation projects from concept to global launch of finished product.> Managed a range of global market research projects through the use of large scale immersions, shopper insights, depth interviews, in-home visits delivering on the innovation pipeline.> Utilising continuous sales data and competitor tracking to improve competitiveness at the POS and product offering.> Validation of new branding including, logo, sub-brands and packaging hierarchy

> Gap analysis and research amongst oncologists to assess application and product packaging improvements through manufacturing practices.> Project management for batch scale up exercises between the laboratory and manufacturing.> Process validation of Pharmaceutical products used in oncology and pain management

> Driving multi-region hair colourant product innovation in the North American & UK markets through quantitative and qualitative techniques.> Responsible for delivering consumer studies, including a 6,500 person study in North America of 16 market products, using a mixture of of online quantitative questionnaires and depth interviews.> Co-ordinated with the global Consumer & Market Knowledge division to drive new innovative insights and approaches.> Technical analysis of hair colourants through scientific methods to identify consumer driven preferences