Melanie Holzer Email & Phone Number

Yorkville, IL, US

United States

• Led five and supported an additional six client accounts across franchise restaurant, beverage, children’s interest, pet, wellness, technology, senior care and fitness industries
• Maintained client relationships by collaborating with key stakeholders to develop priorities and capitalize on media opportunities
• Implemented onboarding process for new employees to ensure a successful transition into the agency and their specific roles

Chicago, Illinois, United States

• Supported and led up to 14 franchise clients spanning across multiple industries including restaurant, beverage, children’s interest, pet, wellness, technology, senior care and fitness industries
• Managed day to day client communication establishing standards and actions needed for collaboration across ongoing projects including but not limited to: press releases, byline articles, media alerts, media training.
• Led client calls and consistently communicated clearly through email
• Created strategic PR plans, extensive media lists and engaging news stories featuring clients from business, consumer and trade perspectives
• Media trained clients for print, television and online interviews
• Generated awareness for clients and their franchise opportunities at the local and national level, though the creation of press releases, pitches and collaborating with influencers

Kansas City, Kansas, United States

• Managed the social media content calendar while creating social media content for five platforms
• Performed research to craft relative articles to the radiology field
• Conducted interviews with industry experts to produce feature articles for the company’s Women in Radiology series
• Crafted monthly external communication email campaigns featuring radiation, imaging and x-ray accessories for 5,000+ potential clients

Columbia, Missouri, United States

• Created an integrated campaign to maximize awareness and exposure for the launch of the University of Missouri’s online Bachelor of Education Studies Degree
• Collaborated with a team to ensure all content produced was accurate while leading the execution of the presentation
• Conducted primary and secondary research to execute the campaign and deliver consistent results

Columbia, Missouri, United States

• Adapted the Columbia Missourian's Progress Awards into a fully virtual award show by implementing innovative platforms that adhered to COVID-19 guidelines
• Created social media content for the Columbia Missourian social media accounts reaching 60,000 followers over three social media channels
• Interacted and engaged in live time content with followers during the virtual event

Bachelor Of Journalism, Strategic Communication

High School Diploma