Having recently completed my Marketing undergraduate degree and Masters in International Fashion Business. I wanted to further my knowledge and career within the fashion industry. During my studies and work experience, I have learnt techniques and skills used in researching fashion trends, branding and strategic marketing methods. Moving forward, i am keen to progress in my career, and use my strengths to embark in new roles within He Education. Key points of my masters research was consumer buying habits within a specific generational group (millennials).