Retired
Retired
Who is Melanie Kaplan? Overview
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Melanie Kaplan is listed as RETIRED at RETIRED, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at rsginc.net, phone signal with area code 416, and a matched LinkedIn profile for Melanie Kaplan.
Melanie Kaplan previously worked as Executive Vice President at Research Strategy Group Inc. and Senior Vice President at Research Strategy Group.
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Email format at RETIRED
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{first_initial}{last}@rsginc.net
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Profile bio
About Melanie Kaplan
Melanie has a wealth of MR experience and expertise from her 30+ years as research practitioner and buyer.Her passion is healthcare research. Melanie is involved in both qualitative and quantitative studies. She has conducted thousands of qualitative sessions with a wide range of HCPs from GP/FPs and specialists to hospital & retail pharmacists, nurses and therapists on behalf of both public and private organizations. Melanie been responsible for a multitude of studies spanning a variety of therapeutic areas including Respirology, Oncology, Endocrinology and Cardiology, to Women’s Health, CNS, Ophthalmology and Virology.But she’s not all about stethoscopes and medications. Melanie also has extensive experience in the Automotive, Food & Beverage, CPG, Beauty and Media industries. Keeping active in the consumer research arena allows her to bring new thinking to the healthcare realm and vice-versa. Melanie is a member of the Marketing Research and Intelligence Association (MRIA)
Listed skills include Focus Groups, Customer Insight, Segmentation, Advertising Research, and 32 others.
Current workplace
Melanie Kaplan's current company
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7 roles · 45 years
Melanie Kaplan work experience
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Executive Vice President
CurrentConsulting, design and delivery of singular and integrated marketing research programs across a variety of industry arenas including Pharma and Healthcare, CPG, Food and Automotive.Development, moderating and analysis of qualitative initiatives focusing on emotional excavation, humanistic understanding and cultural context Design, execution and analysis of future facing quantitative projects including prediction markets, customer segmentation, concept and product optimization and forecasting. Providing relevant and rich insights, knowledge and direction that consistently contributes to client growth and forward momentum. Involvement in creation of rsg's unique research properties including rsgPredict, rsgIncubate, a proprietary segmentation protocol and concept and product optimization program.
Feb 2015 - Present
Senior Vice President
Consulting, design and delivery of singular and integrated marketing research programs across a variety of industry arenas including Pharma and Healthcare, CPG, Food and Automotive.Development, moderating and analysis of qualitative initiatives focusing on emotional excavation, humanistic understanding and cultural context Design, execution and analysis of future facing quantitative projects including prediction markets, customer segmentation, concept and product optimization and forecasting. Providing relevant and rich insights, knowledge and direction that consistently contributes to client growth and forward momentum. Involvement in creation of rsg's unique research properties including rsgPredict, rsgIncubate, a proprietary segmentation protocol and concept and product optimization program.
Sep 2010 - Feb 2015
Senior Vice President
Sep 1998 - Aug 2010
Sr Vp
Hill & Knowlton / Decima
Apr 1995 - Sep 1998
Research Director
Smw Advertising
1987 - 1995
~8 yrs
Sr Research Associate
1982 - 1987
~5 yrs
FAQ
Frequently asked questions about Melanie Kaplan
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What company does Melanie Kaplan work for?
Melanie Kaplan works for RETIRED.
What is Melanie Kaplan's role at RETIRED?
Melanie Kaplan is listed as RETIRED at RETIRED.
What is Melanie Kaplan's email address?
AeroLeads has found 2 work email signals at @rsginc.net for Melanie Kaplan at RETIRED.
What is Melanie Kaplan's phone number?
AeroLeads has found 3 phone signal(s) with area code 416 for Melanie Kaplan at RETIRED.
Where is Melanie Kaplan based?
Melanie Kaplan is based in Toronto, Ontario, Canada while working with RETIRED.
What companies has Melanie Kaplan worked for?
Melanie Kaplan has worked for Retired, Research Strategy Group Inc., Research Strategy Group, Northstar Research Partners, and Hill & Knowlton / Decima.
How can I contact Melanie Kaplan?
You can use AeroLeads to view verified contact signals for Melanie Kaplan at RETIRED, including work email, phone, and LinkedIn data when available.
What skills is Melanie Kaplan known for?
Melanie Kaplan is listed with skills including Focus Groups, Customer Insight, Segmentation, Advertising Research, Marketing Research, Quantitative Research, Market Research, and Consumer Behaviour.
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