Melanie Larson Email and Phone Number
Results-oriented marketing and event management professional with a proven track record of driving brand engagement and delivering impactful experiences. Proven ability to develop and execute strategic marketing campaigns that align with business objectives and exceed client expectations. Expertise in event planning, budget management, brand strategy, and community engagement. Passionate about leveraging marketing insights to foster meaningful connections and achieve measurable results.Key strengths:• Strategic thinking and innovative problem-solving• Strong project management and organizational skills• Exceptional communication and client relationship management• Data-driven decision making and analytical mindsetLooking to leverage my skills and experience to contribute to a dynamic organization and drive impactful results.
Henkel
View- Website:
- henkel.com
- Employees:
- 38827
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HenkelRemote
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Event Manager & StrategistInvaluable Events Jan 2023 - Present• Design and implement strategic marketing campaigns that drive brand visibility and engagement, working across diverse industries including beauty, education, and wellness, leading to increased customer engagement and client satisfaction• Conduct market research to analyze customer behavior, market trends, and competitive landscape, providing insights that shape marketing strategies and improve event branding• Collaborate with creative teams to develop brand assets, including logos, style guides, and promotional materials, ensuring alignment with brand identity and marketing objectives• Manage event budgets, overseeing expenditures, and optimizing resource allocation to meet financial targets and deliver high-quality events
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Project & Event ManagerHenkel Jan 2020 - Dec 2022Düsseldorf, North Rhine-Westphalia, De• Led marketing and promotional initiatives for national and international events, including product launches and trade shows, generating significant brand awareness and customer engagement• Partnered with internal and external stakeholders to design and execute creative marketing strategies, resulting in a 25% increase in sales conversion rates and improved market positioning• Managed cross-functional teams to ensure seamless execution of marketing campaigns, including content creation, digital marketing, and public relations efforts• Conducted post-event analyses, gathering data and feedback to measure campaign success and identify areas for improvement
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National Program ManagerHenkel Jul 2016 - Jan 2020Düsseldorf, North Rhine-Westphalia, De• Orchestrated high-impact sales incentive programs and national conferences, achieving a 36% increase in sales representative sell-through and generating $2.5 million in additional revenue• Developed and maintained comprehensive marketing materials, including pitch decks, promotional assets, and internal communications, to support sales and partnership initiatives• Collaborated closely with PR teams to craft messaging strategies and manage media relations, enhancing brand reputation and visibility
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Special Projects ManagerHenkel Nov 2012 - Jun 2016Düsseldorf, North Rhine-Westphalia, De• Managed trade marketing efforts for top distributor, ensuring regulatory compliance and driving sales through effective POP materials, collateral, and promotions.• Cultivated strategic partnerships that successfully distributed promotional items to over 725 ULTA Beauty stores and represented the brand effectively at management conferences.• Successfully organized diverse internal company events like bi-annual employee conferences, sales events, and brainstorming sessions to promote collaboration in the workplace.• Utilized strong communication skills to craft engaging presentations and messages for senior executives.• Arranged and planned confidential business gatherings for c-suite executives in support of merger and acquisition activities involving five competitor brands.
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Line CookSls Beverly Hills- Tres By Jose Andres Sep 2012 - Dec 2012Stamford, Ct, Us• Prepared and executed menu items from the cold station for both restaurant and room service dining, ensuring high standards of quality and presentation.• Adhered strictly to recipes, portion controls, and presentation guidelines established by renowned chef and restaurateur José Andrés.• Managed daily food preparation for the pantry and cold station, maintaining efficiency and consistency.• Cross-trained on the grilling station during peak service periods, providing support and versatility as needed. -
International Study-Prep/Line CookOsteria Uvaspina & Bar A Vin Feb 2012 - Jun 2012• Prepared proteins, pastas, vegetables, and sauces with precision and efficiency for daily service.• Artistically plated dishes to ensure visually appealing and high-quality presentations.• Gained hands-on experience with traditional Italian cooking methods and techniques, deepening culinary skills and knowledge.
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Assistant Brand ManagerSchwarzkopf Professional Oct 2006 - Mar 2012• Spearheaded the re-launch of the OSiS+ styling brand, overseeing inventory management, pipeline fulfillment, product artwork, and distributor launch plans. Developed and edited marketing materials, including brochures, packaging, and promotional content.• Led the company's social media strategy, including the initiation and management of Facebook, blog, and website content, enhancing brand visibility and engagement.• Researched, developed, and implemented a comprehensive merchandising system for distribution across over 500 beauty supply stores, driving brand consistency and market presence. -
Kitchen AssistantEco Caters Sep 2010 - Feb 2012Washington , Dc, Us• Supported the Executive Chef and Sous Chef with on-site meal preparation for catered events, ensuring high standards of food quality and presentation.• Prepared and assembled a variety of cold and hot appetizers, contributing to a diverse and appealing menu.• Artistically plated meals to enhance visual appeal and dining experience.• Assisted with Front of House and Back of House setup for events, ensuring smooth operation and efficient service.• Maintained rigorous sanitary conditions throughout food preparation, service, and closing procedures, adhering to health and safety regulations. -
Artist Relations AssistantHoshino Usa Jul 2004 - Oct 2005• Developed and updated marketing presentations, reports, and interviews to support promotional efforts.• Wrote and proofread copy for international advertisements, ensuring accuracy and adherence to brand guidelines.• Collaborated effectively with colleagues in Japan to align U.S. operations with company goals.• Researched, reviewed, and managed endorsement submissions, facilitating artist relations and partnerships.• Coordinated meetings and arranged travel logistics for endorsed artists, ensuring smooth and efficient planning.• Managed detailed weekly and monthly accounting budgets, maintaining financial accuracy and accountability.
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Marketing AssistantAmerican Homes Development Corporation May 2003 - Jun 2004• Created, managed, and distributed press kits to clients, enhancing the company's visibility and communication.• Assisted in the production of Requests for Proposals (RFPs) and Due Diligence Books, supporting business development efforts.• Administered payments to vendors and reconciled various accounts, ensuring accurate financial management.• Developed and implemented a more efficient filing system for key contracts and permits, streamlining document management.• Liaised with company principals, architects, and engineers to facilitate smooth communication and project coordination.
Melanie Larson Education Details
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Le Cordon Bleu College Of Culinary Arts-PasadenaCulinary Arts/Chef Training -
California State University, ChicoPublic Relations
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California State University, ChicoCommunication And Media Studies
Frequently Asked Questions about Melanie Larson
What company does Melanie Larson work for?
Melanie Larson works for Henkel
What is Melanie Larson's role at the current company?
Melanie Larson's current role is Event Strategist | Experienced Event Manager | Creative Problem Solver.
What schools did Melanie Larson attend?
Melanie Larson attended Le Cordon Bleu College Of Culinary Arts-Pasadena, California State University, Chico, California State University, Chico.
Who are Melanie Larson's colleagues?
Melanie Larson's colleagues are Aparna Srivastawa, Tomáš Hőrik, Kristína Henselová, Anni Korpi, Derek Parkin, Michael Villamil Jerez, Darko Golob.
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