Melanie Kay work email
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Melanie Kay personal email
I take an entrepreneurial approach to everything I do. I thrive in immersing myself in growing brands. I will drive in-depth understanding of client’s research and customer insights, to ensure not only outstanding media results but driving strong business results.Having ran my own media agency, to handle all the media requirements of the Pepsico Beverages and Snack business for over 10 years, I can pull about P&Ls and understand agency challenges. As the customer journey continues to evolve, my curiosity drives my unparalleled thinking to enforce changes to the way we use the plethora of media.With a lens on driving attention, and ensuring we communicate to our audience, at the right time, within the best environment with a relevant message.As we work towards true convergence across the media landscape, I reinvent the process to one that mirrors the consumer journey through different touch points. Always putting the customer at the forefront of everything we do. I am agile in my time management, and work effectively in a fast- paced business environment. My leadership style is that of support, empathy and commitment to grow the skills of those around me.
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Business DirectorOmd Australia Feb 2024 - PresentAustraliaNSW Government -
Group Investment DirectorOmd Australia Mar 2023 - Feb 2024Sydney, New South Wales, AustraliaLeading Investment on the McDonalds Account -
Group Investment DirectorMediacom Australia Apr 2022 - Feb 2023Leading all media for the Bayer brands, Richemont and Hasbro. -
Investment DirectorMediacom Australia Aug 2021 - Apr 2022Lead all the Offline and Online Investment for Bayer Australia. Including brands Berocca Core & Sport, Redoxon, Claratyne, Nasonex, Elevit Range, Canestan, Bepanthan. -
Co-Founder/DirectorWhitehouse Style Mar 2017 - Sep 2021Sydney, New South Wales, Australia- Business Development - Client retention- Financial Management- All digital & social Management
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Strategy & Research ConsultantFreelance May 2020 - Aug 2021Sydney, New South Wales, AustraliaWorking with small business, to advise and support their marketing efforts. Reviewing websites, digital campaigns, and owned data.
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Cancer JourneyHome Apr 2018 - Mar 2020Sydney, New South Wales, Australia
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Group Communications DirectorHyland Oct 2014 - Sep 2016North Sydney- Custodian of the Coty Business - $8million- Media strategy and all integrated channel planning- Category trends to drive key insights- Offline & Online planning skew to mobile- Interpreting client and media research for key findings- Collaboration with creative, promotions & digital teams
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Senior Pitch ConsultantR3 Oct 2013 - Feb 2014Sydney, Australia- Lead the pitch process for Fonterra Foods- Led workshops to evaluate media agency on process's, brand growth, costs, quality controls & team capabilities
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Executive DirectorPhd Dec 2010 - Feb 2012Sydney- Owned PepsiCo relationship- Focus groups to find critical insights- Developed insight driven media strategy- Localise global media and content- Channel planning & media implementation- Interpret shopper behaviour, across many categories and shopping times- Developed Staff Mentor programme -
Founder / CeoEighty Ks Nov 1999 - Oct 2010Sydney, New South Wales, Australia- PepsiCo Foundation client, later Icon Films and Dendy joined my agency- Data driven solutions for commercial outcomes - Media Firsts across multiply media types and brands- Senior client and media relationships- Test & Measure media effectiveness- Support for grocery and P&C incl Trade Presentations- Unified collaboration between agency groups- Stakeholder Management and information sharing- Team training & Coaching
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Media ManagerBray Lyall 1990 - 1999Manly, New South Wales, Australia- Channel planning and buying- Rate negotiations- Team Training Sessions- Client presentations- New Business Pitch
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Media Group HeadShipley Webster Farr & Partners 1986 - 1990
Melanie Kay Skills
Melanie Kay Education Details
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Business College -
Business Collage
Frequently Asked Questions about Melanie Kay
What company does Melanie Kay work for?
Melanie Kay works for Omd Australia
What is Melanie Kay's role at the current company?
Melanie Kay's current role is Business Director - NSW Government.
What is Melanie Kay's email address?
Melanie Kay's email address is me****@****ond.com
What schools did Melanie Kay attend?
Melanie Kay attended Business College, Business Collage.
What are some of Melanie Kay's interests?
Melanie Kay has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief.
What skills is Melanie Kay known for?
Melanie Kay has skills like Media Planning, Media Strategy, New Media, Media Buying, Digital Strategy, Digital Media, Outdoor Advertising, Digital Marketing, Mobile Marketing, Integrated Marketing, Online Advertising, Advertising.
Not the Melanie Kay you were looking for?
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3gmail.com, downstreamonline.com.au, radiumone.com
1 (415) 4XXXXXXX
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