Melanie Kay

Melanie Kay Email and Phone Number

Business Director - NSW Government @ OMD Australia
Melanie Kay's Location
Australia, Australia
Melanie Kay's Contact Details

Melanie Kay personal email

n/a
About Melanie Kay

I take an entrepreneurial approach to everything I do. I thrive in immersing myself in growing brands. I will drive in-depth understanding of client’s research and customer insights, to ensure not only outstanding media results but driving strong business results.Having ran my own media agency, to handle all the media requirements of the Pepsico Beverages and Snack business for over 10 years, I can pull about P&Ls and understand agency challenges. As the customer journey continues to evolve, my curiosity drives my unparalleled thinking to enforce changes to the way we use the plethora of media.With a lens on driving attention, and ensuring we communicate to our audience, at the right time, within the best environment with a relevant message.As we work towards true convergence across the media landscape, I reinvent the process to one that mirrors the consumer journey through different touch points. Always putting the customer at the forefront of everything we do. I am agile in my time management, and work effectively in a fast- paced business environment. My leadership style is that of support, empathy and commitment to grow the skills of those around me.

Melanie Kay's Current Company Details
OMD Australia

Omd Australia

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Business Director - NSW Government
Melanie Kay Work Experience Details
  • Omd Australia
    Business Director
    Omd Australia Feb 2024 - Present
    Australia
    NSW Government
  • Omd Australia
    Group Investment Director
    Omd Australia Mar 2023 - Feb 2024
    Sydney, New South Wales, Australia
    Leading Investment on the McDonalds Account
  • Mediacom Australia
    Group Investment Director
    Mediacom Australia Apr 2022 - Feb 2023
    Leading all media for the Bayer brands, Richemont and Hasbro.
  • Mediacom Australia
    Investment Director
    Mediacom Australia Aug 2021 - Apr 2022
    Lead all the Offline and Online Investment for Bayer Australia. Including brands Berocca Core & Sport, Redoxon, Claratyne, Nasonex, Elevit Range, Canestan, Bepanthan.
  • Whitehouse Style
    Co-Founder/Director
    Whitehouse Style Mar 2017 - Sep 2021
    Sydney, New South Wales, Australia
    - Business Development - Client retention- Financial Management- All digital & social Management
  • Freelance
    Strategy & Research Consultant
    Freelance May 2020 - Aug 2021
    Sydney, New South Wales, Australia
    Working with small business, to advise and support their marketing efforts. Reviewing websites, digital campaigns, and owned data.
  • Home
    Cancer Journey
    Home Apr 2018 - Mar 2020
    Sydney, New South Wales, Australia
  • Hyland
    Group Communications Director
    Hyland Oct 2014 - Sep 2016
    North Sydney
    - Custodian of the Coty Business - $8million- Media strategy and all integrated channel planning- Category trends to drive key insights- Offline & Online planning skew to mobile- Interpreting client and media research for key findings- Collaboration with creative, promotions & digital teams
  • R3
    Senior Pitch Consultant
    R3 Oct 2013 - Feb 2014
    Sydney, Australia
    - Lead the pitch process for Fonterra Foods- Led workshops to evaluate media agency on process's, brand growth, costs, quality controls & team capabilities
  • Phd
    Executive Director
    Phd Dec 2010 - Feb 2012
    Sydney
    - Owned PepsiCo relationship- Focus groups to find critical insights- Developed insight driven media strategy- Localise global media and content- Channel planning & media implementation- Interpret shopper behaviour, across many categories and shopping times- Developed Staff Mentor programme
  • Eighty Ks
    Founder / Ceo
    Eighty Ks Nov 1999 - Oct 2010
    Sydney, New South Wales, Australia
    - PepsiCo Foundation client, later Icon Films and Dendy joined my agency- Data driven solutions for commercial outcomes - Media Firsts across multiply media types and brands- Senior client and media relationships- Test & Measure media effectiveness- Support for grocery and P&C incl Trade Presentations- Unified collaboration between agency groups- Stakeholder Management and information sharing- Team training & Coaching
  • Bray Lyall
    Media Manager
    Bray Lyall 1990 - 1999
    Manly, New South Wales, Australia
    - Channel planning and buying- Rate negotiations- Team Training Sessions- Client presentations- New Business Pitch
  • Shipley Webster Farr & Partners
    Media Group Head
    Shipley Webster Farr & Partners 1986 - 1990

Melanie Kay Skills

Media Planning Media Strategy New Media Media Buying Digital Strategy Digital Media Outdoor Advertising Digital Marketing Mobile Marketing Integrated Marketing Online Advertising Advertising Sponsorship Advertising Sales Creative Strategy Television Broadcast Radio Marketing Strategy Relationship Marketing Google Adwords Account Management Broadcast Television Business Development Financial Analysis Financial Reporting Manage Client Relationships Managing Media Relations Media Negotiations Marketing Communications Creative Solutions Creative Briefs New Business Generation Direct Marketing Online Marketing Campaign Management Radio Broadcasting Brand Architecture Brand Awareness Content Strategy Brand Development Radio Advertising Creative Direction Team Leadership

Melanie Kay Education Details

  • Business College
    Business College
  • Business Collage
    Business Collage

Frequently Asked Questions about Melanie Kay

What company does Melanie Kay work for?

Melanie Kay works for Omd Australia

What is Melanie Kay's role at the current company?

Melanie Kay's current role is Business Director - NSW Government.

What is Melanie Kay's email address?

Melanie Kay's email address is me****@****ond.com

What schools did Melanie Kay attend?

Melanie Kay attended Business College, Business Collage.

What are some of Melanie Kay's interests?

Melanie Kay has interest in Poverty Alleviation, Children, Disaster And Humanitarian Relief.

What skills is Melanie Kay known for?

Melanie Kay has skills like Media Planning, Media Strategy, New Media, Media Buying, Digital Strategy, Digital Media, Outdoor Advertising, Digital Marketing, Mobile Marketing, Integrated Marketing, Online Advertising, Advertising.

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