Founding member SWR AI Hub. Fostering digital and organizational transformation. Facing challenges and spotting potential in order to turn them into value-creating solutions. Always looking for ways to increase transparency and participation.

Setup of a new consulting unit. Leading a team of digital experts with a focus on UX/UI, strategic design, agile methods and new work. Working with our clients on various projects. E. g. ensure quality standards in IT projects, business model analysis and identification of value- and growth-driving factors, ensure customer and employee centricity, develop go to market strategies for new digital products, consult on change communication.

- create digital experiences for customers and employees- develop go-to-market strategies for digital products- portfolio management

- getting to the heart of what matters and transport it to the target audience- identify new ways to increase visibility and findability- drive transformation towards digital marketing

As executive assistant I was the initial contact for shareholders, the supervisory board and auditors. To support the growth of the company I initiated, designed and managed several internal projects - e. g. accompanying a corporate merger as PMO, leading the team of dual students and office managers.

In this role I increased the number of visitors compared to the previous year by attracting new distribution partners, establishing new partnerships and cooperation models, participating in the local tourism association, developing campaigns that attract the target audience and collaborating with the press.

Responsible for website relaunch, content creation and management of the social media accounts, especially Heidelberg 4 you on Facebook. Our primary task was to market the city of Heidelberg on a national and global scale and to establish a clear position as an international brand in selected fields.

I worked for SWR DASDING in marketing. Together we organized concerts, events and campaigns in order to increase the number of DASDING-Fans.