Driven by people, purpose, sustainability and technology. Curious about all the possibilities our vuca (or bani?) world has to offer. Let's take another step ahead! Current mission: set up AI strategy ✔️ | Next: design AI Hub 💡
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Cofounder Swr Ai HubSwrKarlsruhe, Bw, De -
Transformation ManagerSwr Sep 2022 - PresentFounding member SWR AI Hub. Fostering digital and organizational transformation. Facing challenges and spotting potential in order to turn them into value-creating solutions. Always looking for ways to increase transparency and participation. -
ManagerExxeta Jul 2021 - Aug 2022Setup of a new consulting unit. Leading a team of digital experts with a focus on UX/UI, strategic design, agile methods and new work. Working with our clients on various projects. E. g. ensure quality standards in IT projects, business model analysis and identification of value- and growth-driving factors, ensure customer and employee centricity, develop go to market strategies for new digital products, consult on change communication. -
Team Manager Marketing & BrandingExxeta Ag Apr 2018 - Jun 2021Karlsruhe Und Umgebung, Deutschland- create digital experiences for customers and employees- develop go-to-market strategies for digital products- portfolio management -
Marketing SpecialistExxeta Ag May 2017 - Apr 2018Karlsruhe Und Umgebung, Deutschland- getting to the heart of what matters and transport it to the target audience- identify new ways to increase visibility and findability- drive transformation towards digital marketing -
Digital Marketing Strategy ConsultantNicarus Aug 2021 - Jul 2022 -
Assistant To The Executive BoardExxeta 2013 - 2017Karlsruhe Und Umgebung, DeutschlandAs executive assistant I was the initial contact for shareholders, the supervisory board and auditors. To support the growth of the company I initiated, designed and managed several internal projects - e. g. accompanying a corporate merger as PMO, leading the team of dual students and office managers. -
Marketing CoordinatorSea Life Deutschland Gmbh Feb 2012 - Apr 2013Speyer, Rheinland-Pfalz, DeutschlandIn this role I increased the number of visitors compared to the previous year by attracting new distribution partners, establishing new partnerships and cooperation models, participating in the local tourism association, developing campaigns that attract the target audience and collaborating with the press.
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Online MarketingHeidelberg Marketing Gmbh Oct 2011 - Feb 2012Heidelberg, Baden-Württemberg, DeutschlandResponsible for website relaunch, content creation and management of the social media accounts, especially Heidelberg 4 you on Facebook. Our primary task was to market the city of Heidelberg on a national and global scale and to establish a clear position as an international brand in selected fields. -
Project Management Marketing & PrSwr 2010 - 2011Baden-BadenI worked for SWR DASDING in marketing. Together we organized concerts, events and campaigns in order to increase the number of DASDING-Fans.
Melanie Kleinbub Education Details
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Digital Management & Marketing -
Journalism
Frequently Asked Questions about Melanie Kleinbub
What company does Melanie Kleinbub work for?
Melanie Kleinbub works for Swr
What is Melanie Kleinbub's role at the current company?
Melanie Kleinbub's current role is Cofounder SWR AI Hub.
What schools did Melanie Kleinbub attend?
Melanie Kleinbub attended Hochschule Für Wirtschaft Und Umwelt Nürtingen-Geislingen (Hfwu), Universität Mannheim.
Who are Melanie Kleinbub's colleagues?
Melanie Kleinbub's colleagues are Eva Maria Wagner, Sabine Stöhr, Jörg Armbruster, Arnie Lauer, Simon Dreidoppel, Dr. Jochen Voß, Anette Sidhu.
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