Melanie Kramer Email & Phone Number

United States

As a Digital Operations Lead, I am responsible for collaborating with a team of experienced content strategists, designers, and other professionals to develop best-in-class external storytelling that highlights the work of the largest, most diversified healthcare products company in the world. Additionally, I lead ongoing brand reputation management efforts in partnership with key stakeholders and oversee SEO management and taxonomy control. Partnering closely with the brand team, SEO specialists, stakeholders, marketers, and XD professionals, I drive the evolution and transformation of our product operating model. Some of my notable accomplishments are:• Led digital consumer-facing rebranding initiative overseeing the development of a new global design system inspired by the award-winning website Jnj.com, enabling 100+ sites to adopt new brand standards for increased simplicity• Elevated brand reputation & accessibility scores through the implementation of brand management strategies, leading operational plans to address issues, content cleanup, and enhance SEO, content taxonomy, and accessibility solutions

Little Rock, Arkansas Area

As Executive Director, I oversee day-to-day operations for DrAndyRoark.com, managing the editorial calendar, curated content, and talent development initiatives. I maintain a focus on promoting this media company, emphasizing communication, relationship building, leadership, and new media in the veterinary industry.Additionally, I am responsible for leading operations for an online community and events within the veterinary industry. This includes oversight of all product launches, marketing efforts, team management, and the execution of large-scale in-person and virtual events rooted in positivity

Silver Spring, Maryland, United States

As Editorial Director, I managed a team of 40+ freelancers and staff who created a consumer website with over 3M monthly UVs and a magazine boasting 1M subscribers. I was responsible for managing all content, including premium branded sponsored content, for meeting traffic goals. I creatively promoted vetstreet.com’s archive of 300+ videos and 10,000+ articles and managed all content production plans, budgets, and timelines.

Dulles, Va

Helped curate the editorial experience on AOL.com for a daily audience of 15 million. Part of team of creative trend-spotters and writers of the highest quality and standards. Worked with top vertical editors and photo editors to meet traffic goals, advertising deliverables and manage high-click through standards.

Jonesboro, Arkansas Area

Executed print publication for multiple magazines from beginning to end. Helped create editorial and visual style, wrote and edited stories, responsible for photography, design, layout, and managing and selling advertising.

Responsible for daily photography assignments, produced successful feature and sports photo stories, retouched daily images for print publication.

Ma, Interactive Journalism

Bachelor’S Degree, Communication, Journalism, And Related Programs

Activities and Societies: Herald Editor, Herald Ad Manager, National Press Photographers Association, Arkansas Press Photographers.