Melanie Lopez

Melanie Lopez Email and Phone Number

Partnerships | Strategic Planning, Revenue Opportunities
Melanie Lopez's Location
San Diego, California, United States, United States
Melanie Lopez's Contact Details

Melanie Lopez personal email

About Melanie Lopez

With a strong background in digital media and business development, I specialize in managing digital partnerships and aligning publisher goals with market demands to drive ROI and revenue. I have crafted both custom brand AND publisher strategies and excel in fostering relationships that connect partners with agencies and Fortune 500 companies. I've honed my skills in partnership marketing and management over the last 12 years, which I now apply to create authentic premium partnership experiences that benefit brands, publishers, and consumers alike.

Melanie Lopez's Current Company Details

Partnerships | Strategic Planning, Revenue Opportunities
Melanie Lopez Work Experience Details
  • Hearst Autos
    Senior Partnership Development Manager
    Hearst Autos Dec 2018 - Apr 2024
    New York, Ny, Us
    Manage exclusive digital web and app partnerships across Hearst Autos’ automotive portfolio; Lead strategic planning efforts in aligning publisher goals with OEM market demand in order to deliver ROI and revenue opportunities.
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  • Receptiv
    Director, Branded Content Partnerships
    Receptiv Jul 2016 - May 2018
    New York, New York, Us
    Developed custom brand strategies for global app partners, managing day-to-day relationships and connecting partners to Fortune 500 brand advertisers. Negotiated / Closed exclusive partnership deals with the top global app publishers across gaming, fitness, beauty, social, and messaging verticals.
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  • Receptiv
    Business Development Manager
    Receptiv Jul 2015 - Jul 2016
    New York, New York, Us
    Manage and maintain relationships of a mobile publisher network of 100+ partners, educating partners on MediaBrix’s proprietary ad-technology (SDK) and custom programs. Collaborate with mobile publishers to drive product upbringing and deliver new streams of revenue.
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  • Receptiv
    Custom Programs Manager, Business Development
    Receptiv Jun 2014 - Jun 2015
    New York, New York, Us
    Grow the sponsorship business and partner catalog, and develop never-been-done-before content programs with global app and game developers, to increase topline revenue and market demand• Serve as single point-of-contact for all custom campaign-related inquiries, sitting in on both client and developer calls
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  • Zenith
    Media Planner, Digital & Print
    Zenith Aug 2013 - May 2014
    London, London, Gb
    Oversee integrated ad strategy and execution for various major CPG and Luxury Hotel/Travel accounts, and own relationships and communication with brand managers.Brands: Caesars Entertainment, Georgia Pacific (Digital & Magazine activation)
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  • Zenith
    Asst. Media Planner, Digital & Print
    Zenith Feb 2012 - Aug 2013
    London, London, Gb
    Execute digital and mobile campaigns from start to finish, creating ATBs, uploading media buys, delivering creative specs, trafficking creative, and tag implementation to ensure successful launch
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  • Starcom
    Human Resources Intern
    Starcom Jun 2008 - Aug 2008
    Chicago, Il, Us
    • Schedule/confirm candidate interviews & appointments• Set up Lunch & Learn meetings for interns weekly• Collect confidential documents from employees for company files• Work directly with manager of the Design Studio, on program designs and layouts
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Melanie Lopez Skills

Integrated Marketing Marketing Digital Media Social Media Advertising Digital Strategy Sales Mobile Marketing Social Media Marketing Strategy Online Marketing Digital Marketing Online Advertising Media Planning Social Networking Management Channel Partners Strategic Partnerships Business Development Partnership Marketing

Melanie Lopez Education Details

  • Rutgers University
    Rutgers University
    Double Major: Communication And Visual Arts- Graphic Design
  • Macquarie University
    Macquarie University
    Exchange Program

Frequently Asked Questions about Melanie Lopez

What is Melanie Lopez's role at the current company?

Melanie Lopez's current role is Partnerships | Strategic Planning, Revenue Opportunities.

What is Melanie Lopez's email address?

Melanie Lopez's email address is me****@****ail.com

What schools did Melanie Lopez attend?

Melanie Lopez attended Rutgers University, Macquarie University.

What are some of Melanie Lopez's interests?

Melanie Lopez has interest in Animal Welfare.

What skills is Melanie Lopez known for?

Melanie Lopez has skills like Integrated Marketing, Marketing, Digital Media, Social Media, Advertising, Digital Strategy, Sales, Mobile Marketing, Social Media Marketing, Strategy, Online Marketing, Digital Marketing.

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