Melanie Mcfarlane Email & Phone Number

Sydney, Nsw, Au

Sydney, New South Wales, Australia

Sports and Entertainment Network is a multi-platform content and entertainment group of companies with the unique capability to deliver brand stories to national audiences across Australia. Our commitment to create bespoke communications for each specific market sets us apart and is unique.We are both a media owner with SEN & SENtrack stations as well as being the largest syndicator of sports radio content across Australia. Managing key partnerships in the Sydney market to deliver brands a fully integrated solution across Radio, TV, Print, Stadium signage and events.

Sydney, Australia

Cactus Imaging, 100% owned by oOh! Media, is the leading Grand Format printing company in Australia and is recognised as a leading global digital printer. I was responsible for developing sales strategies, frameworks, and tactics for the business as well as launching new branch products and services that deliver revenue growthI was also responsible for mentoring and training the Sales and Client Services team across Sydney & Melbourne, creating a positive culture throughout the sales and wider business, target and KPI setting, stakeholder management with key clientele, sourcing and implementing new growth opportunities. Highlight Achievement • Established a new brand to leverage internal sales through oOh! Print from inception to launch, ultimately resulting in an incremental $1.2 million dollars in revenue within the first 3 months of the new brand launch. Other Notable Achievements • Led the Sales and Client Services team as well as wider business units during a major IT crash to mitigate risks to the business• Successfully launched Cactus Gold, the high-end fabric offering from inception to launch. This included managing process and marketing collateral videos and business case presentations. • Established and nurtured multi-tier relationships with all major clients within brand portfolios. • Lead the team to record breaking revenue months.

Sydney, Australia

1116 SEN is an Australian sports-radio station, owned by Pacific Star Network and a part of the Sports Entertainment Network. I was responsible for representing the Sydney Market in addition to developing communication and sales strategies to drive SEN’s profile and market awareness. I also leveraged influence in the market to drive sustainable sales growth across all business units whilst mentoring internal teams in people management, organisational, communication, and analytical skills. Highlight Achievement • Successfully identified and delivered a new business opportunity that increased the business’ sales revenue by over 200% per month. Other Notable Achievements • Led the negotiation of a major integrated-sponsorship deal across creative and trading for Lion Furphy, UNIBET and Toyota, resulting in new avenues of growth and sponsoring funds.

Sydney, Australia

Macquarie Media Limited is an Australian media company, operating AM radio stations nationally. I was promoted from my prior position within Macquarie Media to manage the Sydney Agency team, which involved managing human resource activities for recruitment, retention, and professional development. I also managed and tracked KPI achievement across all revenue metrics as well as sourced high-revenue opportunities for the team. Highlight Achievement • Appointed as the Sales Lead to deliver an integrated pitch for an Optus Cricket Partnership with famous cricketing talent Ian Chappell and Greg Matthews for a fully integrated content focused campaign on air, digitally and on-ground. This event was delivered with a unique ‘money can’t buy opportunity’ approach to pay the talented cricketers in a live match at Spotless Stadium. Other Notable Achievements • Established a new profile for the agency team in the market through engagement strategies involving lunch and learn events as well as station tours. • Presented major partnership pitches to industry leaders as part of ongoing partnership strategies for the business.• Consistantly hit Sydney team monthly revenue targets

Sydney, Australia

Fairfax Media was a media company in Australia and New Zealand and part of Macquarie Media Limited with investments in newspaper, magazine, radio, and other digital properties. I was responsible for managing a portfolio of media agencies, including but not limited to Aegis, Mindshare, OMD, and Hyundai in addition to sourcing and securing new business accounts. Highlight Achievement • Appointed as the Head of the Revenue Response Team to drive revenue strategies throughout both the agency and as well as direct accounts. Other Notable Achievements • Promoted into a new position as the Sydney Agency GSM Team Manager due to successes in this position. • Coordinated the first radio response of the Grainer Growers Association that resulted in Alan Jones touring each state in Australia to meet association farmers. • Developed and delivered new client strategies for the AM and Fairfax Platforms. • Successfully negotiated and secured multimillion-dollar contracts from CPM stages to presentation and pitch meetings with Woolworths Limited. • Established National Collateral for Fairfax Radio Network through survey updates and category decks.

Sydney, Australia

Southern Cross Austereo, a subsidiary of Southern Cross Media Group Limited, is an Australian group of companies formed by the merger of the Southern Cross Media Group and the Austereo Group. I was responsible for managing the business’ account portfolio in addition to fostering multi-tiered relationships with UM, OMD, Aegis agencies and clients like The Star, McDonald’s and TAB. Highlight Achievement • Increased SCA market share out of Carat by 10 points by delivering exceptional service delivery strategies. Other Notable Achievements • Appointed as a Senior Team Member to contribute to the professional development of Account Executives in addition to delivering internal account management tactics and leading survey meetings. • Consistently increased revenue and high radio share across metro and regional platforms through continuous improvement strategies. • Successfully negotiated several multimillion-dollar contracts with McDonald’s and The Star. • Developed and delivered winning proposals reactively and proactively across radio, social, and digital platforms, including the MMM and Roadshow School of Rock band that toured Australia. • Developed and delivered compelling presentations to Agency Executives, Managing Directors, and key clientele and business partners.

Sydney, Australia

The Australian Radio Network is a group of commercial radio stations around Australia including the Pure Gold, KIIS Network, The Edge, and iHeartRadio brands. I was responsible for managing a portfolio of media agencies which included Universal McCann, Mediaedge, and Hyland Media in addition to managing revenue and share targets, proposal writing, and immediate reports to the Sales Coordinator. Highlight Achievement • Delivered significant new revenue in 2009, and received an Over and Above Award for increasing revenue out of UM by $2 million. Other Notable Achievements • Successfully negotiated short-term advertising, sponsorships, and promotions to increase revenue avenues for the business. • Delivered strategies to maintain and grow existing business by responding to innovative briefs with proactive concepts to secure opportunities. • Successfully negotiated contract rates from CMP analysis, rate position, presentation writing, and general presentations across the business.

I was responsible for managing key direct accounts including Singleton, Ogilvy & Mathew, M & C Saatchi, and other agencies in Sydney Markets whilst delivering innovative market solutions with new substrates, effects, and billboard concepts. Highlight Achievement • Consistently increased revenue and was recognised as the Top Salesperson for 2006, 2007, and 2008. Other Notable Achievements • Secured new sources of revenue through partnerships with Cue Clothing, STW Village, and DDB Worldwide Communications Group Inc., and GSP. • Managed internal campaigns which involved reviewing and assessing all content prior to delivery to clients such as Coca Cola Amatil, Telstra, AMEX, Cue, and Veronkia Maine. • Rolled out several national campaigns which involved managing installations for retail clients across Australia and New Zealand.