Melanie Mckibbin Email & Phone Number

Irving Tx

Develop and execute a Go-to-Market (GTM) process to improve implementation of initiatives in all sales channels. Responsible for executing large scale initiatives through a disciplined Go-to-Market (GTM) process to drive revenue growth, reduce churn and attack competitive pressure in the Consumer space. Develop and utilize a structured project management plan to drive end to end accountability of key tasks across multiple organizations to ensure optimal channel performance and provide the best possible customer experience. Develop cross-functional view of business unit launch readiness including all business units in a Launch Retrospective. Expand the GTM scope to support other Consumer areas. Continually create and execute effective and efficient Go-to-Market tools.

Dallas/Fort Worth Area

Accountable for the development and execution of customer relationship management programs and initiatives for the Texas and Florida region. Responsibilities include the creation and execution of sales channel activities and digital marketing campaigns to improve overall quality and revenue performance of the Verizon FIOS brand. Initiate new offer ideas that generate revenue growth, reduce customer loss and improve the customer experience.

Dallas/Fort Worth Area

Transformed Consumer Sales into a broadband operating structure to drive improvements in efficiency and overall customer experience. Supported approximately 5K sales employees and executed all the training, channel communications and operational efficiency efforts into the sales channel. Created a Go-To- Market roadmap to effectively communicate strategies and initiatives across the Consumer Sales organization. Developed a "high value" customer program for the suite of Verizon branded products, to improve customer retention and the sales process. Managed a team of marketing professionals.

Dallas/Fort Worth Area

P/L responsibility for the #1 Telecom service. Responsibilities include product strategy and design, offer development, product execution, channel selection and promotion and financial analysis. Won Verizon Team and Individual Leadership Awards for the successful launch and results of key Consumer Telecom products/services.