Manage all digital engagement projects including training, marketing, and communication activities to increase Ferguon.com site usage and adoption. I create training and marketing plans for Ferguson.com business-to-business site features and new releases. In addition, I write scripts and create video content for associate and customer-facing tutorials on Ferguson.com and for System-to-System integrations. I also create internal and external Ferguson.com training and marketing content for website and field sales associates.

Managed projects for eBusiness sales team initiatives to include off-site training of branch associates, customer system-to-system integrations, and software re-platform for our transactional customer-facing website. I also supported eBusiness, Business Development Managers with marketing and training collateral for field training and adoption of Ferguson.com. I conducted training for both customers and associates to highlight eBusiness solutions.

Developed national marketing, communications and training plan for eBusiness to drive customer engagement and adoption of Ecommerce channel to 20 percent of Ferguson’s sales by 2015. I created and managed the execution of marketing campaigns to over 10,000 customers to increase awareness of new eBusiness functionality and solutions. I also provided project management for our eBusiness Development sales team initiatives to include off-site training of branch associates, customer system-to-system integrations, and software re-platform for our transactional customer-facing website. This included conducting training for both customers and associates to showcase our eBusiness solutions. For training, I produced video content both internally and with third-party agencies for use on Ferguson Online and our internal web site. I also coordinated associate professional development to include a Lunch & Lead program, Professional Online Women’s Resource, and off-site training resources.

Managed a multi-faceted national customer promotional and rewards program for over 900 branch locations to increase sales and profits with new and existing customers. This involved developing marketing plans, promotional materials, and incentives for our annual Ferguson Rewards promotion campaign. I coordinated incentive award travel in support of national promotion to foreign and domestic locations for over 1,000 customers annually and facilitated a $5 million annual budget of vendor co-op funds in support of promotional campaign and activities. I provided destination management to include managing celebrity appearances, photo shoots, and autograph sessions for Ferguson’s NASCAR team sponsorship. As part of my managerial responsibilities I supervised a department of three promotion associates and various event day volunteers. Conducting branch training to communicate corporate promotional program was also a key facet of this role.

Developed promotions around Ferguson's NASCAR sponsorship and managed a $1.5 million annual promotion budget comprised of vendor funds. The customer-centric rewards program involved corporate hospitality events, NASCAR ticket acquisitions and distribution, and a show car program, which visited over 100 Ferguson locations each year. I also coordinated the integration of a corporate merchandise program with our corporate promotions.

As part of our corporate promotions and rewards programs, I assisted in all areas of corporate and branch promotional support. I sourced and distributed NASCAR race tickets, coordinated our corporate hospitality events at NASCAR races, and coordinated over 100 show car dates at Ferguson branches. I also developed a corporate merchandise catalog and a specialty products program.