Melanie Mcclain Email & Phone Number

New York, United States

Music programming hip-hop, R&B and trends lead on the Music and Podcasts Content Strategy team with a goal to drive YouTube Music subscriptions, views on YouTube Music playlists and video creations on YouTube Shorts- Provide subject matter expertise to YouTube Music’s global programming and content strategy team with a specialty in identifying trending.

The home of music lovers from around the diaspora who color outside the lines, get alternative, embrace the experimental and pull inspiration from genres of past and present. The international community and agency started on Clubhouse and extends across digital platforms and physical spaces.

I specialize in working within and outside the music industry to discover emerging music and spread awareness. My work is associated with staying ahead of important millennial and Gen Z cultural trends. TALENT PARTNERSHIPS/DEVELOPMENT: +8 yearsPast Clients: Justin Timberlake, Cardi B, G-Eazy, Childish Gambino, J Balvin, Shawn Mendes, Ozuna, Camila Cabello.

Helping creators and brands build worlds and communities with social tokens.

Sunnyvale, California, US

Founded by Sean Parker, Airtime’s mission is to empower people to create thriving online communities around shared interests, experiences, and passions.

2021 Billboard Change Agent (Publishing)First full-time publishing A&R at Secretly Group. My personal focus is signing world-building, genre-pushing and left-of-center musicians from across the diaspora to Secretly Publishing. Within two years, I have signed 12 international musicians (Lady Donli, Haviah Mighty, NNAMDÏ, Soft Glas, Glass Beach, Vintage Lee.

Led YouTube Music's U.S. hip-hop and African music programming for over 100 playlists, assisted label relations with artist visits, partnerships with national campaigns and data driven research.My programming has helped break independent and label support artists who have found success on the Billboard Hot 100 and radio like Lizzo, Megan Thee Stallion.

US

Develop, oversee, and execute the social media strategy for Pitchfork's craft beer site, October. - Grew October's social footprint across Facebook, Twitter and Instagram- Work with account management and brand partnerships for national events- Launched first ever OctFest

Leuven, BE

Developed and executed disruptive, innovative experiential music marketing plans and engaging activations in conjunction with Budweiser brand team to drive sales and brand health through consumer passion points with a focus on music.EXECUTED BRAND ACTIVATIONS:- Super Bowl LI- SXSW (Fader Fort)- Anheuser-Busch's Sales and Marketing ConferenceMANAGED BRAND.

Dallas, Texas, US

Strategist and primary social media community manager for the entire Wrigley portfolio.PERSONAL HIGHLIGHTS:- Assisted the evolution in Orbit Gum's global creative strategy from the brand’s previous “Just Brushed Clean Feeling” campaign to the new "Time To Shine" campaign- Created POV to inform the client on emerging platforms like Musical.ly, Instagram.

Staff writer and Get Into It columnist for Solange's website. HIGHLIGHTS: - Lead content strategy of column that forecasted:D.R.A.M. (now Grammy nominated, 5x Platinum certified single & signed to Atlantic Records)Tory Lanez (now Grammy nominated, 6 Platinum certified singles & signed to Interscope)Bipolar Sunshine (now Platinum certified Beyoncé co-writer.

Culver City, California, US

Led content strategy for McDonald's 365Black website and assisted the national account team for the McDonald’s African American Consumer Market with activations and brand partnerships.PERSONAL HIGHLIGHTS:- Led content strategy, creative direction, and copywriting for McDonald's 365Black website- Curated an African American Millennials research and strategy.

Co-managed social media accounts and assisted editorial team.PERSONAL HIGHLIGHTS: - Developed new content marketing strategies that were added to the intern manual

Promoted from intern to staff writer and marketing manager. As a staff writer and marketing manager, I used Google Analytics data to create consumer insights that helped the magazine create content that increased monthly traffic, online engagement, and relationships within the entertainment community.PERSONAL HIGHLIGHTS:- Increased the publication's social.

Managed concert and music festival contracts and handled day-to-day communication between booking agents, artist managers, talent buyers and publicity companies, and talent. PERSONAL HIGHLIGHTS:- Helping booking agents define the ideal live show market for new clients- Worked with radio programmers to set up radio interviews in markets with low concert.

Beverly Hills, California, US

I developed the marketing strategy that launch G-Eazy's career as an independent artist, which now includes accomplishments like a RIAA certified 5x platinum and Billboard #1 pop single ("Me, Myself & I"), #1 albums on RCA, international radio play, and sold out international arena tours. PERSONAL HIGHLIGHTS:- Developed brand strategy based on target.

Managed administrative support duties of the Neighborhood Recovery Initiative non-profit and Change One Life Summer CampPERSONAL HIGHLIGHTS:- Increased non-profits contacts- Manage the Back to School Fun in the Sun Event - Managed 4th Annual I.M.P.A.C.T. (I’m Progressively Achieving Change through Training) Violence Community Fair- Manage payroll for.

Help with various publicity duties at Voodoo Experience which may include monitoring the press tent/relaying questions from the media, escorting TV crews throughout the site and helping to escort photographers in and out of the photo pit for the first 3 songs of various artist performances.

Provided promotional support and informed students about events with national and local musicians through guerrilla marketing on social networking sites and college campuses.

Tulane University 2009 - 2010: Social Psychology researcher Research assistant for Dr. Lisa Molix University of Chicago 2007-2008: Gastrointestinal research assistant for Dr. Eugene Chang2006: Neurosurgical research assistant for Dr. David Frim2005: Ecological research assistant for Joy Bergelson

Assist Brandan Odums with filming backstage and performance material for The Knux

New Orleans, Louisiana, US

Music Business

Bs, Psychology, Pre-Law

High School Diploma