MLC is a boutique communications company providing strategic planning, media relations and professional development services.Strategic planning -Overarching communication plans-Digital communication plans-Community engagement initiativesMedia relations-Media strategy development-Media materials development-News conference coordination-Targeted pitchingProfessional Development-PR 101: designed for small businesses to learn the ins and outs of how to use media relations to leverage their company-Media training: develop the skills to comfortably navigate through media interviews -Public speaking: develop confidence and presence at the podium

• Part of the high-performing Corporate Communications department• Primary contact for news media to facilitate story requests• Planned, implemented and measured strategic media relations efforts• Prepared media resources, including news releases, advisories, backgrounders, talking points, photos and b-roll• Prepared communication plans to generate public profile for unique stories from SAIT, including people, programs and initiatives• Maintained public relations elements for the Emergency Response Plan• Acted as a SAIT spokesperson when appropriate• Conducted media training for key SAIT spokespeople

• Developed and implemented strategic plans to enhance the profile of Sun Peaks in the media through special invite programs, familiarization tours, media events, and more• Prepared various media resources including newsworthy press releases, backgrounders, fact sheets, high resolution images and b-roll• Regularly acted as a Sun Peaks spokesperson• Assisted in execution of large scale media/marketing campaigns• Developed and maintained strong working relationships with travel and ski journalists, both in B.C. and abroad