Melanie P. Email and Phone Number

Build, develop, and lead the organization's UX Design team which includes Designers, Researchers, Content Strategists, and Engineers with a focus on Data Visualization and AI products as well as customer & marketing related products. We are on a journey to democratize insights within the enterprise through pre-built and self-service visualizations, APIs and event streams; to put machine learning (ML) to work solving the most complex of retail problems; and to proliferate AI powered intelligent technology products that are powered by machine learning.

• Manage, inspire and mentor a team of experienced managers, leads, designers, strategists and researchers• Assure quality and efficiency of workstreams while simultaneously creating the space and support for learning/growth on the team• Champion human-centered methodologies across all lines of business in the organization• Partner with Product, Tech, Brand, Legal, Risk and Business leads to understand financial, technical and experiential objectives, while influencing product and experience agendas to deliver differential results• Drive innovation not only in customer-facing experiences but also with internal platforms, practices and processes that underpin and bring about world-class solutions• Demonstrate leadership of a cross-skilled experience team, recruit top talent, and invest in the team's continued success• A great listener and an intelligible communicator, with strong business judgment and analytical skills• The ability to thrive within ambiguity, asses and synthesize complexity, and still find the north star that drives forward momentum•Experience navigating a complex and highly regulated ecosystem with the ability to connect analytical data and practical solutions in a real world environment• Humility, judgment, and enthusiasm that creates great results and a collaborative culture

Accomplishments:•Directly coach and lead a team of managers, strategists and designers while influencing and guiding peers/team members outside my team•Anticipate needs of the cross-functional team and influence dir+ partners to action or address risks to help get the team aligned•Proactively identify and contribute to cross-functional delivery standards within product, tech and design•Manage both breadth and depth while still maintaining high quality in the teams delivery of user experiences and problem spaces•Plan and facilitate multi-workstream design sprints, workshops or collaboration sessions with dir+ product and tech partners•Create detailed plans to enable on time delivery•Develop artifacts and guides that codify team working models 
•Standup rituals that are designed to systematically build bonds among cross-functional groups and encourage cohesion across team lines.

Accomplishments: •Mentored and developed our team of UX designers, engineers, and product owners, overseeing initiatives and executing the highest level of design quality•Conducted/managed in-house capabilities to test and validate design concepts with end users through evaluative research•Developed and maintained detailed user-interface specifications, guidelines, and pattern libraries for our design system•Manage the production of process flows, wireframes, and visual design mockups to effectively communicate detailed interaction behaviors•Analyzed synthesize experience findings thru generative and evaluative research and lead the team in creating on-brand design solutions•Presented experience solutions to senior leadership and executives for alignment, collaboration and feedback•Presented complex design concepts, user needs, and design rationale to multidisciplinary teams, as well as to key stakeholders, product owners and business partners

Provided direct leadership/mentoring to the 6+ design team, and project level leadership to ensure that each deliverable meets design standards. Responsible for providing necessary tactical and strategical direction for UX Design on the apps and innovations team. An enterprise-facing representative to advocate for various strategic platforms, products, and design standards. Continuous design and team innovation, which includes research and implementation of industry trends, emerging technologies, improved processes, and efficient tools of the trade. Accomplishments:• Built and maintained a collaborative environment between both the Digital Experience / Design team and the Digital Business / IT partners • Subject Matter Expert on usability matters within a platform/suite of products • Worked to influence the Digital Experience / Design strategy at a macro level while delivering on the execution of this strategy at a micro level • Ensured that each and every project delivers not only on our holistic design strategy but also on our purpose as a company • Produced, reviewed, critiqued, and influenced the direction of the Design deliverables and of various projects across multiple platforms/suite of products. • Worked cross-functionally with other teams, managers, and leads to ensure high quality, consistent work. • Technical background in Interface Design, Graphic Design / Component Systems, Application Development, and Responsive / Adaptive Design.• Experience working within an agile / SCRUM environment• Demonstrated peer and project leadership – leading multiple projects of various scale at one time.• Industry knowledge including technology evolution patterns, usability trends, and disruptive innovations to ensure team innovation and relevance.• Understanding of how enterprise level companies function and merge multiple tracks of work to ensure value back to the business.

Accomplishments:•Responsible for leading a team 10+ designers, multiple projects for a singular track of work within a platform/suite of products including Lowes.com, Lowe's for Pros, and omni-channel initiatives. 
•Grow and develop the team by leveraging their strengths, setting & communication goals, measuring accomplishments, holding people accountable and giving useful feedback. •Expert in usability, information architecture, & interface design. Responsible for the delivery, output of quality & timely UX deliverables including user flows, sketches, personas, wireframes, prototypes, documentation, & presentations.•Comprehend complex business requirements & user stories. •Work directly with both the internal/external teams to ensure work moves smoothy and efficiently from concept to execution. •Integrated with the business & IT teams through the development process. •Stay on top of digital trends, emerging technologies & new tools to continually improve the team's position as experts in usability.

Accomplishments:•Responsible for not only a number of projects, but an entire platform / suite of products including Lowes.com, Lowe's for Pros, and Omni-channel initiatives. •Subject matter expert in user experience and architecture. •Responsible for the core understanding and knowledge of external technologies including the work processes, platforms & services of our business/IT capabilities. •Created a collaborative environment between both the digital experience, design team & digital Business / IT partners. •Became the subject matter expert on usability within a platform/suit of products. •Worked to influence the digital experience and design strategy at a macro-level while delivering on executing the strategy at a micro-level.•Ensured each and every project delivers not only on our holistic design and experience strategy, but our purpose as a company.•Product, review, critique, and influence the direction of the architectural deliverables and direction of various projects across multiple platforms/suite of products. •Work cross-functionally with other managers/leads to ensure the quality and consistency of the work. Served as a leader and mentor to not only members of the team, but also the digital team as a whole.

Responsible for implementing the brand promise and message in a consistent manner across all digital vehicles of communication. Demonstrate the ability to convert creative strategy and marketing goals into compelling design.Accomplishments:-Lead and manage junior graphic design team through final delivery of all creative assets including, in-store, email, web, digital tactics, and other related projects.-Lead in the development and maintenance of the OBSW websites, mobile sites, and emails. -Work collaboratively with Marketing PMs and Ecomm/Omni-Channel teams to deliver on business goals and objectives.-Implement user-experience design, researched, strategized and launched UX improvements for sites-Develop mood boards, wardrobe inspiration, prop list for photoshoots -Art direct look and feel of each seasonal campaign at photoshoots-Manage design implementation/projects - roll-outs ( email, website, added/enhanced features).-Evolve and enhance the OBSW user-experience, leveraging smart design solutions.-Conduct and present research on different web trends or technologies to enhance our UI.

Own the visual design of website interface for BRITAX websites, retailer websites, and online advertising. Analyze all strategies and design appropriate solutions. Develop designs and produces various user requirement specifications for various interactive page layouts. Manage multiple design products, coordinates with product managers to design all user integration requirements.Accomplishments:-Contribute to site maintenance and management of projects-Develop wireframes, HTML and tests the functionality of the end product-Create all digital assets for retailers brand pages, landing pages, and/or micro sites-Generate interactive graphics for all online marketing and web-based materials, including retailer banners, advertising banners, landing pages, social network pages and promotions-Build & deploy email marketing newsletters using email software tools and databases-Consistently deliver on daily and weekly assigned responsibilities and meets departmental deadlines-Assist with digital optimization & management planning and preparation logistics-Create and edit videos to support product launches-Develop and maintains Bazaarvoice data feed for reviews and ratings on existing and new products-Coordinate syndication of content to retailer websites and other digital properties as well as ensures accuracy and functionality of syndication-Maintain product information on all digital properties including but not limited to product page information, where to buy content, images, webcollage, and CEU’s-Assist with photo shoots

Designed and produced on-air, print and website graphics, animations, and video with conceptual skills. Responsible for creating station promos, commercials, and logos used in live and live-to-tape programming, while meeting deadlines and juggling multiple projects.

Managed and coordinated graphic design projects from concept through completion. Collaborated with clients to create vision, conceive designs, and consistently met deadlines and requirements.

Successfully translated subject matter into concrete design for monthly newsletter and promotional materials. Designed creative t-shirts for company events.

Designed presentation boards, newspaper ads, and flash banners for companies such as Toyota, Blue Sky, and The Charlotte Observer.

Controlled the Primary Customer Services for the Digital Output Department. Operated and Maintained high volume orders on black and white copiers, four color printers, and auxiliary machines such as collators, folding, cutting, and perforating.