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Melanie K. Email & Phone Number

Director, US Consumer Marketing | Atopic Dermatitis at Sanofi
Location: Boston, Massachusetts, United States 13 work roles 1 school
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Current company
Role
Director, US Consumer Marketing | Atopic Dermatitis
Location
Boston, Massachusetts, United States
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Who is Melanie K.? Overview

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Melanie K. is listed as Director, US Consumer Marketing | Atopic Dermatitis at Sanofi, a with 88327 employees, based in Boston, Massachusetts, United States. AeroLeads shows a matched LinkedIn profile for Melanie K..

Melanie K. previously worked as Media Director - Strategy & Planning, Dupixent at Sanofi Genzyme and Media Director - Pharmacy & Health Services at Cvs Health. Melanie K. holds Bachelor Of Science In Journalism from Ohio University.

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Sanofi

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About Melanie K.

Melanie K. is a Director, US Consumer Marketing | Atopic Dermatitis at Sanofi.

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Melanie K.'s current company

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Sanofi
Sanofi
Director, US Consumer Marketing | Atopic Dermatitis
Boston, MA, US
Website
Employees
88327
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13 roles

Melanie K. work experience

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Director, Us Consumer Marketing | Atopic Dermatitis

Boston, Ma, Us

Media Director - Strategy & Planning, Dupixent

Current

Greater Boston

Lead media strategy & planning for DUPIXENT portfolio, $300MM+ annually in working media. Duties span Consumer (DTC) & Professional (HCP) target segments for all indications within the Dermatology, Respiratory & Gastroenterology theraputic areas.Charged with direct management & serving as primary point of contact for Media AOR (Havas Media Group) . HMG's annual DUPIXENT campaign roster is inclusive of: Atopic Dermatitus, Asthma, Nasal Polyps & Eosinophilic Esophagitis. Partner with Sanofi Brand Marketing, Analytics/Forecasting & Market Research teams + Regeneron counterparts, to ensure Paid Media campaigns deliver upon brand marketing objectives -- generating ROI, brand engagement & ATUs (Awareness, Trial & Usage).Serve as internal Media SME, providing thought leadership on media approaches, channels, technology & competitive landscape. Channel expertise spans TV (National Broadcast, Cable, Streaming, Syndication), Digital, Programmatic, Social, Paid Search, Point of Care & Print.Lead oversight of all aspects of media investment: campaign optimizations, reporting, budget management, invoice & billing reconciliation.

Nov 2021 - Present

Media Director - Pharmacy & Health Services

Jan 2020 - Nov 2021

Senior Manager - Media Strategy

Jul 2017 - Dec 2019

Media Manager - Broadcast Tv Planning & Buying

Greater Boston Area

Mar 2016 - Jun 2017

Tv Media Analyst

Greater Boston Area

Aug 2014 - Feb 2016

Media Associate

Greater Pittsburgh Area

Oct 2009 - Jan 2010
Team & coworkers

Colleagues at Sanofi

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1 education record

Melanie K. education

FAQ

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What company does Melanie K. work for?

Melanie K. works for Sanofi.

What is Melanie K.'s role at Sanofi?

Melanie K. is listed as Director, US Consumer Marketing | Atopic Dermatitis at Sanofi.

Where is Melanie K. based?

Melanie K. is based in Boston, Massachusetts, United States while working with Sanofi.

What companies has Melanie K. worked for?

Melanie K. has worked for Sanofi, Sanofi Genzyme, Cvs Health, Wayfair, and Media Association Of Pittsburgh.

Who are Melanie K.'s colleagues at Sanofi?

Melanie K.'s colleagues at Sanofi include Seseg Nimaeva, Wiliam Lemes, Clare Shi, Maria Silvia Aleonte, and Sahejpreet Singh Anand.

How can I contact Melanie K.?

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What schools did Melanie K. attend?

Melanie K. holds Bachelor Of Science In Journalism from Ohio University.

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