Lead media strategy & planning for DUPIXENT portfolio, $300MM+ annually in working media. Duties span Consumer (DTC) & Professional (HCP) target segments for all indications within the Dermatology, Respiratory & Gastroenterology theraputic areas.Charged with direct management & serving as primary point of contact for Media AOR (Havas Media Group) . HMG's annual DUPIXENT campaign roster is inclusive of: Atopic Dermatitus, Asthma, Nasal Polyps & Eosinophilic Esophagitis. Partner with Sanofi Brand Marketing, Analytics/Forecasting & Market Research teams + Regeneron counterparts, to ensure Paid Media campaigns deliver upon brand marketing objectives -- generating ROI, brand engagement & ATUs (Awareness, Trial & Usage).Serve as internal Media SME, providing thought leadership on media approaches, channels, technology & competitive landscape. Channel expertise spans TV (National Broadcast, Cable, Streaming, Syndication), Digital, Programmatic, Social, Paid Search, Point of Care & Print.Lead oversight of all aspects of media investment: campaign optimizations, reporting, budget management, invoice & billing reconciliation.