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PROFESSIONAL SUMMARYMelanie Peyton has over twenty five years of experience in the financial services industry. Melanie has been with Visa, Inc. for over 15 years serving several roles related to Co-Branding and Co-Brand Marketing. For the past four years, Melanie has been responsible for Visa’s Co-Brand New Business efforts. In 2011 alone, Melanie lead strategic deals for Visa which contributed in over $150 Billion in term sales volume. Melanie has set the direction and strategy for prospecting efforts related to new Co-Brand business as well as developed Visa-wide cross-functional leadership for the planning and execution of co-branded plans and programs by directing, influencing and coaching Visa employees toward flawless execution and achievement of co-branded strategies and goals. Melanie began her career at Household Credit Services in Salinas, California where she had P&L responsibilities for several Co-Brand portfolios. Later she moved to PNC Bank in Wilmington, Delaware where she was the Senior Vice President of Marketing with direct P&L responsibility for all Co-Brand partnership portfolios and new business efforts that grew PNC’s Co-Brand partnership business from $950,000 to over $2B in receivables over an 18 month period.In addition to the successful deal closures, Melanie has excellent communication and collaboration skills both internally and externally. She has proven successful with these skills and ability to work with teams such as finance, legal, product, innovation, industry consultants, issuer and partners.Melanie holds a Bachelor of Arts degree in Communications from Valdosta State University in Valdosta, Georgia and attended the ABA School of Bankcard Management. She resides in San Jose, California with her husband Kevin and their children Madeline, Ellie, and Abby. She is a past school board member and Girl Scout Leader. She currently is active in National Charity League and leads philanthropy efforts for her class.
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Senior Account ExecutiveVisa Jan 2018 - PresentFoster City, California, UsEmerging Acceptance - Engage with PayFacs and Third Parties on new segments for card acceptance. Lead mid-ticket team with a focus on Government, Education, Child Care, Religious Giving, Utility, and Healthcare. -
Senior Account Exec.Visa 1997 - Jan 2018Foster City, California, UsU.S. Partnership Development:Responsible for working with financial institutions (FI), merchants and internal stakeholders to identify, develop and maintain joint venture partnerships that access new card distribution channels and drive cardholder spending. This includes:•Leading the US partnership sales and support teams in pursuit of new and exclusively Visa branded partnerships.•Consulting with FIs and merchant partners on market strategies, opportunities and best practices.•Driving Visa’s brand story and key differentiators to secure co-brand deals in market as well as proactively bring new merchant partners to a decision to partner with Visa.•Collaboratively developing partnership, loyalty program and portfolio strategies to encourage growth and profitability.•Maintaining a deep expertise in market trends, constituent strategies, competitor positioning and deal pricing/structures.•Directing and aligning internal stakeholders around new product and service offerings based on market requirements. -
SalesVisa 1998 - 2003Foster City, California, UsInitiated, created and implemented Visa Smart Moves which is a seventeen module tool kit for the account executives to utilize when working with the Member banks. Visa Smart Moves became so successful within the organization that it became our Fall Seminar as well as individualized seminars for over 20 Members. Act as a conduit between Member Relations and multiple groups within Visa U.S.A. Provide the account executives materials related to advertising, promotions, events and sponsorships. Work with the Visa Marketing Consulting group. Developed the Visa Turnkey Creative kit that contains eleven off-the-shelf creative pieces for the Members to utilize when marketing Visa cards. -
Vice PresidentVisa U.S.A. Inc. 1997 - 2004Support the corporate goals of Credit and Debit Volume building, Brand Management as well as Member Satisfaction into quantifiable programs and tangible results for Visa USA. •Led strategic co-brand deals for Visa which contributed over $100 billion in annual term sales volume. •Set the direction and strategy for acquisition of at least 15+ accounts per year. •Responsible for the co-brand acquisition activities of major co-brand issuers: Cap One, MBNA, Bank of America, US Bank and Chase. •Responsible for direct co-brand sales activities to Fortune 500 companies in the US, and have regular interaction with CEO, COO and CMO levels at the top brands in the US. •Led Visa-wide cross-functional team for the planning and execution of co-brand plans and programs by directing, influencing and coaching Visa employees toward flawless execution and achievement of co-brand strategies and goals. •Strategic decision-making spanning from complex financial and legal decisions, to relationship management issues with Visa Board Banks and key clients.
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Senior Vice PresidentPnc Bank 1996 - 1998Pittsburgh, Pennsylvania, UsResponsible for the Mall V.I.P.sm Visa® Card, the PNC portfolio, other co-brands and New Business Development. Direct P&L responsibility for these portfolios. Incremented account volume on the PNC portfolio from 950,000 to 1.4MM and receivables from $1B to $1.8B within 12 months. Managed all channels as well as portfolio management. Launched Photo Card product. Negotiated the Mall V.I.P. Card partnership and contract. Developed strategic marketing plans and launched the Mall V.I.P. Card in malls throughout the country. Brought the Mall V.I.P. portfolio to 6,000+ accounts and $1MM in receivables. Managed other co-branded programs as well as over 200 agent bank and affinity relationships. Responsible for New Business Development which included RFP review, P&L development, response and negotiations with potential partners. Managed a budget in excess of $41MM and a staff of 20+ people. -
Program ManagerHousehold Credit Services (Now Hsbc) 1993 - 1996
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MarketingHousehold Credit Services 1990 - 1993Us -
Senior Production DirectorFingerote & Fingerote 1990 - 1993
Melanie Peyton Skills
Melanie Peyton Education Details
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Valdosta State UniversityBusiness/Corporate Communications
Frequently Asked Questions about Melanie Peyton
What company does Melanie Peyton work for?
Melanie Peyton works for Visa
What is Melanie Peyton's role at the current company?
Melanie Peyton's current role is Senior Account Executive at Visa U.S.A. Inc..
What is Melanie Peyton's email address?
Melanie Peyton's email address is me****@****isa.com
What is Melanie Peyton's direct phone number?
Melanie Peyton's direct phone number is +165043*****
What schools did Melanie Peyton attend?
Melanie Peyton attended Valdosta State University.
What are some of Melanie Peyton's interests?
Melanie Peyton has interest in Kids, Cooking, Medicine, Investing, Exercise, Outdoors, Electronics, Home Improvement, Reading, Crafts.
What skills is Melanie Peyton known for?
Melanie Peyton has skills like Credit Cards, Debit Cards, Strategy, Payments, Strategic Partnerships, Marketing Strategy, Cross Functional Team Leadership, Management, Database Marketing, Marketing Communications, Relationship Management, Direct Sales.
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