Melanie Powers Email & Phone Number

Zurich, Switzerland, CH

• Responsible for the development, execution, and reporting of various marketing campaigns to help drive new business and increase product usage amongst existing customers.
• Provide marketing support to various internal departments to drive and execute company initiatives.
• Coordinate in-person and virtual events and webinars to help drive new business opportunities.
• Manage email marketing activity to effectively communicate company, product, and event information.
• Collaborate in the development and improvement of website content and copy to increase web traffic and leads.

Mettawa, IL, US

• Developed, executed, and tracked strategic advertising and communication programs for 14+ brands through collaboration with various partners and platforms.
• Managed the creation of product launch materials to successfully bring products to market and drive sales.
• Project lead for the creation and implementation of ASG’s first successful Product Information Management (PIM) System to store and maintain product data and assets of 700K+ SKUs.
• Managed $5M ASG marketing departmental budget while collaborating with the finance department for continued process improvement.
• Responsible for the day-to-day management of brand websites, digital resources, and email communications.
• Led branding strategy and initiatives to develop a consistent and strong brand image to drive brand awareness to internal and external stakeholders.

Grand Rapids, MI, US

• Led development and execution of firm’s marketing and communication initiatives.
• Managed and executed PR, media, and firm communications to Blackford constituencies, including investors and portfolio companies.
• Created and implemented lead generation strategy for increased deal flow and investor identification.
• Developed Blackford Capital’s first corporate brand style guide to establish consistent branding throughout firm materials.
• Managed Blackford Capital website and lead redesign of web pages and structure to improve customer satisfaction and drive web traffic.
• Managed Blackford Capital social media platforms: LinkedIn, Twitter, and YouTube.

Troy, MI, US

• Developed and executed diverse marketing initiatives (e.g., webinars, advertisements, tradeshow, webpages, email, press releases, social media) for manufacturing software products.
• Provided market support and collateral on a global scale for partner and sales initiatives.

Lyndhurst, NJ, US

• Developed strategic marketing plans for new and existing products in the Transportation/ A&C business units.
• Collaborated cross-functionally to develop effective sales and marketing resources delivered through multiple channels.

Lyndhurst, NJ, US

• Managed and coordinated Industry and Automotive customer events and tradeshows.
• Responsible for day-to-day social media and website management.

Bachelor Of Arts, Marketing

General Studies