Melanie Powers Email & Phone Number

Zurich, Switzerland, Ch

• Responsible for the development, execution, and reporting of various marketing campaigns to help drive new business and increase product usage amongst existing customers.• Provide marketing support to various internal departments to drive and execute company initiatives. • Coordinate in-person and virtual events and webinars to help drive new business opportunities.• Manage email marketing activity to effectively communicate company, product, and event information.• Collaborate in the development and improvement of website content and copy to increase web traffic and leads.

Mettawa, Il, Us

• Developed, executed, and tracked strategic advertising and communication programs for 14+ brands through collaboration with various partners and platforms.• Managed the creation of product launch materials to successfully bring products to market and drive sales.• Project lead for the creation and implementation of ASG’s first successful Product Information Management (PIM) System to store and maintain product data and assets of 700K+ SKUs.• Managed $5M ASG marketing departmental budget while collaborating with the finance department for continued process improvement.• Responsible for the day-to-day management of brand websites, digital resources, and email communications.• Led branding strategy and initiatives to develop a consistent and strong brand image to drive brand awareness to internal and external stakeholders.

Grand Rapids, Mi, Us

• Led development and execution of firm’s marketing and communication initiatives.• Managed and executed PR, media, and firm communications to Blackford constituencies, including investors and portfolio companies.• Created and implemented lead generation strategy for increased deal flow and investor identification.• Developed Blackford Capital’s first corporate brand style guide to establish consistent branding throughout firm materials.• Managed Blackford Capital website and lead redesign of web pages and structure to improve customer satisfaction and drive web traffic.• Managed Blackford Capital social media platforms: LinkedIn, Twitter, and YouTube.

Troy, Mi, Us

• Developed and executed diverse marketing initiatives (e.g., webinars, advertisements, tradeshow, webpages, email, press releases, social media) for manufacturing software products.• Provided market support and collateral on a global scale for partner and sales initiatives.

Lyndhurst, Nj, Us

• Developed strategic marketing plans for new and existing products in the Transportation/ A&C business units.• Collaborated cross-functionally to develop effective sales and marketing resources delivered through multiple channels.

Lyndhurst, Nj, Us

• Managed and coordinated Industry and Automotive customer events and tradeshows.• Responsible for day-to-day social media and website management.

Bachelor Of Arts, Marketing

General Studies